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Are social networks even worth it in B2B marketing?

Exo B2B

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? So, yes, are social networks worth it?

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Breaking Down Barriers: How Brands Can Harness Creator Content Across Digital Landscapes

illumin

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. Now, content creators can be found across all of the social platforms. When you think of TikTok, what’s the first thing that comes to mind?

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B2B content marketing: create at home, optimize and distribute elsewhere!

Exo B2B

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

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Marketing Your Business On LinkedIn

Go Beyond SEO

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. LinkedIn is comprised of building networks and connections. Follow these tips from LinkedIn business to increase your chances of success.

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How to Use LinkedIn as a Brand Publishing Platform

Content Marketing Institute

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

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Will Clubhouse be the Next Apple?

Webbiquity

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Similarly, Clubhouse is breaking all the established “rules” of social networks. It’s ephemeral.

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The 3rd Era of Social Is Coming. Are You Ready?

Contently

The News Feed made Facebook an actual social network. In turn, the News Feed became synonymous with social media. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. As with the News Feed, every other major social network followed suit.