Marketing Insider Group

MARCH 13, 2023

And how can you apply them to your own business to maximize your ROI? Sales and marketing experts , Televerde, saw a 4x increase in ranking keywords after prioritizing the connection their content made with their audience. But what exactly are the best content marketing practices? And, we’re featuring the cold hard facts to prove it.

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Animalz blog

FEBRUARY 25, 2024

Most keywords in most industries are heavily contested. Taking SERP positions and defending them takes much more effort than it used to. People are busy and might skip your long-form article. ROI required. Gartner expects a decrease of 50% or more by 2028. SEO arms race. Shorter attention spans.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. Google’s New SERP Layout.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Adobe Experience Cloud Blog

MAY 17, 2018

Once you know what kind of keywords your customers are looking for , you can start to play with it. There is no exact formula for how many keywords and in what density to put them into the text. The title tag consisting of keywords is one of the elementary ranking factors. It should include targeting keywords.

Optimization 134

Optimization SEO ROI SERP 134

Hubspot

NOVEMBER 5, 2020

It’s working and we’re sharing our preliminary results in this article. At HubSpot, “surround sound” is the name Alex Birkett gave to a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. But visibility in SERP doesn’t stop there.

SERP 81

SERP Marketing Automation Services Work Management Lead Scoring 81

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Increase ROI.

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Martech

NOVEMBER 10, 2022

In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources. Creating content is a process that includes some indispensable steps, namely: Determining the article topic Creating a content brief Writing an optimized article copy.

Marketing Automation Services 82

Marketing Automation Services Automation Top of Funnel Work Management 82

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Once you know the ROI of your efforts, it’ll be easier to improve your future strategies as well as show your boss or client the value of your content. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Marketing Insider Group

DECEMBER 29, 2020

In the past, content marketers could claim both the featured snippet and a SERP entry. But your ROI potential is higher than any other type of marketing. It offers the highest ROI, too. That’s a 4,200% ROI. Bring in the C-suite team early to share insights before designing channel strategies. Featured Snippets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Kevin Indig

OCTOBER 3, 2023

Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. When analyzing rank positions for keywords, we can see that Google flips the results for keywords for a few days and then makes a call on whether to change the order or not - presumably based on click data.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

Contently

APRIL 4, 2023

Not to mention: Measurement is more important than ever, so when you know what performs best, you can maximize the ROI of your content marketing efforts, too. There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Only B2B

DECEMBER 8, 2020

Whether it is for social or learning cause to increase conversion and build trust or for marketing and ROI. Keyword is the key – Study your targeted audience before jumping to write. Whenever you start writing, extract the keywords of the topic this will give you a best place in the search result. 5 Keywords Still Do Wonders.

Traffic 127

Traffic Lead Scoring Lead Ranking SEO 127

seo.co

FEBRUARY 10, 2021

And it can scale to yield an unbelievable return on investment (ROI). Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. The idea here is to pay for ads with keywords related to your competitor’s brand name.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Stevens & Tate

SEPTEMBER 24, 2019

It’s not just about using keywords throughout your content in order to boost your rankings on search engines, after all. The following are five SEO concepts that you should know as well that could potentially help to improve your SEO strategy’s ROI (return on investment): 1. Off-Page Vs. On-Page SEO. Page Segmentation.

ROI 40

ROI SEO Mobile Marketing SERP 40

seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). By increasing your organic rankings for relevant keyword terms and avoiding optimization for irrelevant terms, you can control the types of people who visit you organically. Organic Traffic 101. Source: Google.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Hubspot

SEPTEMBER 17, 2020

Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. This means it’s both a high traffic and high intent keyword. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Conductor

OCTOBER 20, 2020

You can also use your organic search performance to inform your paid efforts, helping you get more ROI out of both campaigns in the end. When specific terms rank high on search results, that gives you the opportunity to double down on them and take up more SERP real estate using paid search. Reason 2: SERP Real Estate.

Paid Search Agency 77

Paid Search Agency Organization SERP Marketing & Strategy 77

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. Leave behind: Stuffing Your Content with Keywords for SEO. Adopt in 2020: Focusing on Natural Keyword Density and Intent for SEO. Absolutely not, that’s valuable data.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Marketri

NOVEMBER 8, 2023

Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets. Include appropriate keywords in the video title. What does this mean for your business?

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

LeadSquared

FEBRUARY 4, 2021

(Disclaimer: This article is an individual viewpoint and does not necessarily represent opinions of LeadSquared.). But we could see that webpages/articles that are indexed (not ranking in top 10 position) for those keywords start appearing in SERP. If you bid on ads, people will see your relevant web page in the SERP.

Organization 52

Organization Google Ads SERP 52

Binary Demand

MARCH 1, 2024

In this article Overview What to Look for in an AI Platform How is AI helping in B2B marketing? By leveraging AI for B2B marketing , companies can maximize ROI, enhance customer engagement, and improve conversion rates by targeting and engaging the right segments at optimal times.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Directive Agency

APRIL 15, 2022

This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. As a result, this can lead to higher ROI (return-on-investment) when comparing SEO with PPC. Google bids on the best performing keywords first and lower performing keywords last.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

RebelMouse

APRIL 27, 2022

With over 90 percent of global traffic coming from Google, and SEO ROI that can reach more than 12.2 SEO Quick Checklist: Mark off These Critical Steps for Search Success Use Your Search Phrase Early and Often Each piece of content you create should have a targeted search phrase or set of keywords you want to win.

Resources 52

Resources SEO CTR SERP 52

Brightedge

JUNE 10, 2022

An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Content ideation—generating topics for blog posts, articles and marketing materials for your site—is often seen as being synonymous with keyword research.

SEO 111

SEO Research Enterprise Management Tools 111

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Video marketing will continue to grow because businesses continue to see ROI , especially in the B2B space where there are still many who are slow to adopt.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

ClearVoice

MARCH 9, 2023

This article provides those steps. At one time (the 2010s), a successful content marketing strategy focused on keywords. This strategy then changed to the use of short- and long-tail keywords. Fast forwarding to 2023, keywords are still important. Reviewing your search engine optimization strategies/SERP ranking.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

KoMarketing Associates

AUGUST 30, 2018

Keyword strategy is the backbone of any successful content marketing effort. With Search Analytics, marketers can look at individual keyword rankings that drive traffic to the site as a whole or to an individual landing page. In any event a deeper look into the particular keyword landscape is warranted. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Navigate the Channel

DECEMBER 15, 2023

In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. This saves time and resources, ensuring that your efforts yield a higher return on investment (ROI). Keyword Research : Keyword research is a fundamental SEO practice.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

DAGMAR Marketing

APRIL 15, 2022

In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. SEO Keywords. SEO keywords are phrases or queries that help identify what your web page will be about. Why do SEO keywords and search queries matter? . What is SEO?

Statistics 94

Statistics SEO POS Lead Scoring 94

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. Companies jump straight to researching keywords, seeking out links and creating their content. It lets you know who you ought to be looking to outrank on SERPs. It will reveal important keywords in your field.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Directive Agency

SEPTEMBER 3, 2019

Content is a beneficial way to drive new users to your site by ranking for keywords in Google. This helps your site find residency on more search engine results pages ( SERPs ). By tapping into what users within their industry were already searching, we helped our client rank for nearly 400 new organic keywords.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Kevin Indig

MARCH 28, 2023

In this article, I narrow in on what’s true and what’s speculation, how important each SEO ranking factor is, and the evidence we have for it. In this article, I outline the 5 fundamental problems in SEO. In this article, I show you how to project SEO traffic and revenue. Those who don’t are left behind.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? Conduct keyword research. This happens through keyword research.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Hubspot

MARCH 26, 2020

So that brings us to the point of this article — how can doctors, dentists, smaller law firms, contractors, construction companies, and any other business that operates regionally turn prospects into leads? For a more thorough, technical explanation of the optimization process, check out this article. Landing Pages, Forms, and Offers.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Scoring 97

EMagine B2B Blog

MARCH 5, 2019

It’s reported as a number between 1 and 7 and indicates how a given keyword (or campaign) ranks relative to other advertisers who are bidding on the same term. Google has introduced two new ways of thinking about where ads show on the SERP called Top and Absolute Top. Average Position. Finding Silver Linings.

Google 78

Google SERP Impressions CPC 78