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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. This means having well-documented and up-to-date ideal customer profiles (ICP) and buyer personas, which will be essential in step five.

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Can You See Who Viewed Your LinkedIn Profile?

Hubspot

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? In this article, we‘ll dive into how you can see your profile views. LinkedIn can even become a key business driver for your company. Well, you can find out. Let's dive in.

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Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

Animalz blog

It’s the belief that customers will find your great product without a distribution strategy. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). An increasing number of customers focus most of their budgets on different channels, platforms, and formats.

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Linking Up On LinkedIn

FMG Suite

This article was first featured in Financial Advisor Magazine on May 1st, 2021. Those seeing none might start to believe it isn’t an effective marketing tool. And though many of these tips could transfer to other platforms, they are specifically designed for LinkedIn. Why LinkedIn? But that’s far from the truth.

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Linking Up On LinkedIn

FMG Suite

This article was first featured in Financial Advisor Magazine on May 1st, 2021. Those seeing none might start to believe it isn’t an effective marketing tool. And though many of these tips could transfer to other platforms, they are specifically designed for LinkedIn. Why LinkedIn? But that’s far from the truth.

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How to find new customers and increase sales

Rev

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you?

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10 Best Ways to Use LinkedIn for Sales Prospecting

SalesIntel

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Providing insights into competitors’ customer bases and prospecting strategies. Enabling communication with a broad audience.