chiefmartech

JANUARY 10, 2022

The above chart from a McKinsey article on trends in B2B sales shows that e-commerce is now viewed as the most effective channel for B2B sales. Ecosystems are more than just a channel : “Vendors have shifted from a ship and forget model to having a maniacal focus on customer experience and lifetime value.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

nDash

MAY 26, 2022

For example, Gartner’s research reveals that 44% of millennials prefer not to work with sales reps in the B2B space – suggesting that there are swift moves toward digital channels and away from in-person interactions. Becoming a trusted advisor – not just a vendor or service provider. Webinar Presentation Platforms.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

KoMarketing Associates

NOVEMBER 17, 2016

What it basically means is that, when you create content, you have to present the information in a way that’s easy for the searcher to find and easy for the search engine to find. An article on Ironman cat toys? Gartner research shows , within four years, 30% of web browsing sessions will be done without a screen. Yes, please!

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Content4Demand

SEPTEMBER 24, 2021

A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller). Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

SalesIntel

AUGUST 8, 2022

You can watch the full webinar , but below you’ll find a summary of the five prospecting hacks presented for consistently winning high-quality leads. According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025. After 9 months, you’ll want to directly ask if they would like to switch vendors.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. vendor performance data based on user feedback. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

KoMarketing Associates

FEBRUARY 23, 2016

A recent KoMarketing news article really got me thinking about this. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). What publications are they sharing articles from or engaging with? Here are 5 tactics for you to consider: Social Media Engagement.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

SmartBug Media

APRIL 30, 2020

That’s exactly how your prospects feel as they’re trying to navigate the landscape and find a trusted vendor. If you have a presence and live reviews of your SaaS on a third party review site, you can be front and center as that lead considers which vendor to purchase from. If you haven’t already seen it, take a look. Overwhelmed?

Lead Generation 97

Lead Generation Work Management Paid Search Agency Marketing Management 97

Launch Marketing

NOVEMBER 20, 2019

Recent Gartner research discovered that over 80% of organizations currently expect to compete primarily on customer experience (CX). Personalizing individual experiences was once considered “extra” in B2B marketing, but today, 67% of B2B buyers have switched vendors for a more consumer-like experience (Salesforce).

B2B 48

B2B Paid Search Agency Content Touchpoints 48

Content Standard

APRIL 29, 2021

From there, partners need to acknowledge what’s been said, present a plan to address it, and respond quickly to the concerns. Knowing that each member of the team has not just vendor experience but hands-on production insights as well should help expand your confidence and trust in your content partner.

Advertising Agencies 80

Advertising Agencies Work Management Marketing Management Content Marketing 80

Valasys

AUGUST 14, 2019

Component content management systems (CCMS) mange the pieces of content at a modular level rather than pages or articles. Cloud-first headless CMSs are built with a multitenant cloud model at their core & their vendors promote Software as a service (SaaS). There are multiple vendors in the market.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Strategic-IC

JULY 14, 2021

In this article we’ll explore: Why ABM metrics differ from ‘traditional’ Marketing metrics. It is these relationships after all that build trust and make your organization the ‘go-to-vendor’. We are able to stand in a Board meeting and present the impact of our ABM strategy in hard, cold numbers that are irrefutable.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Paid Search Agency Work Management 62

chiefmartech

APRIL 24, 2019

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. Some have made it so easy for non-technical people to do this that Gartner refers to their users as “citizen integrators.” Exchanging data is a relatively rote, mechanical process.

Marketing Automation Services 81

Marketing Automation Services Work Management Marketing Management Astroturfing 81

chiefmartech

DECEMBER 27, 2016

Vertical competition presents a greater strategic threat than horizontal competition. For instance, you can see in this slide from Salesforce some of the many ways that they intend to apply Einstein in specific products of theirs: But does this mean that smaller martech vendors are going to be shut out of this AI wave of the industry?

Marketing AI 87

Marketing AI Enterprise Management Work Management Marketing Management 87

chiefmartech

MARCH 27, 2017

This article is a guest post by Liam O’Connor of Lenati. With the marketing technology landscape in constant flux, it is incredibly challenging for even the best industry analysts — let alone marketers with full-time day jobs — to predict which vendors to rely on in five years. How flexible are vendor contracts?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convert

AUGUST 17, 2022

Yes, you run tests and deploy winners from time to time, but do you have strong ties with your A/B testing tool vendor? Beyond onboarding and providing support, your tool vendor can be your partner in experimentation. And Why Your Vendor is an Under-Utilized Resource). “Is Think of Your Tool (and Vendor) as an Investment.

Work Management 59

Work Management Enterprise Management Marketing Management Budget Programs 59

Only B2B

NOVEMBER 23, 2022

Only 17% of the buyer’s cycle for B2B buyers involves meetings with solution providers, according to a Gartner analysis. In addition, Gartner projects that by 2025, 80% of B2B sales contacts would only occur through digital channels, since millennials favour a sales process that is free of sellers. Yes, but not quite.

B2B Sales 118

B2B Sales Enterprise Management Top of Funnel Ideal Customer Profiles 118

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Digital Experience Platform 94

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 94

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

6sense

NOVEMBER 4, 2021

According to a recent Gartner study , more than two-thirds of B2B buyers feel a bit overwhelmed by the amount of high-quality research material available to them — especially on the internet. Interestingly, Gartner also found that 77% of B2B buyers rate their purchase experiences as extremely complex or difficult.

Gartner 62

Gartner Account Based Marketing Content B2B Sales 62

The ROI Guy

SEPTEMBER 4, 2007

In fact, according to Gartner’s white paper on Data Center Power and Cooling Scenario Options for the World Ahead, April 2007 during a 24 hour period less than 10% of the typical x86 /x64 server computing capacity is used. 1.38M in net present value (NPV) savings over 3 years (with a 10% discount rate) 4. by 2010 [2].

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Ambal's Amusings

SEPTEMBER 17, 2009

This reality presents a terrific opportunity for B2B marketers. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Related Articles. Their latest hot priority is likely not within their core area of expertise—or the priority is an expansion to that core.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Envy

OCTOBER 12, 2021

In his role as chief cloud strategy officer at Deloitte Consulting, he appears on a Deloitte podcast and has written more than 13 books and 5,000 articles. In his position as Vice President Analyst in Gartner Research, Dr. Allan is a key member of the Identity and Access Management (IAM) research community. Follow her on Twitter.

Enterprise Management 133

Enterprise Management Work Management Marketing Management Consulting 133

Martech Advisor

MARCH 11, 2020

In this article, Reltio founder and CEO, Manish Sood, covers the two dominant solutions used to manage customer data: Master Data Management (MDM) and Customer Data Platforms ( CDP). Demand has turned the CDP market into a $1 billion business with more than 100 vendors today.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Single Grain

JANUARY 3, 2020

First, here's a quick definition : “The term Business Intelligence (BI) refers to technologies, applications and practices for the collection, integration, analysis and presentation of business information.” According to Gartner, augmented analytics is one of the top data analytics trends to watch out for in 2020.

Enterprise Management 105

Enterprise Management Trends Marketing AI Work Management 105

chiefmartech

DECEMBER 2, 2016

The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix. Vertical competition presents a greater strategic threat than horizontal competition. Microservices & APIs (and open source) form the fabric of marketing infrastructure. AR, MR, VR, IoT, wearables, conversational interfaces, etc.

Enterprise Management 87

Enterprise Management API Work Management Marketing Management 87

Martech Advisor

JANUARY 21, 2020

In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses. According to Gartner by 2021, maximum effort and cost in a DXP initiative will be spent on integrations including the ones with built-in capabilities.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

chiefmartech

FEBRUARY 19, 2018

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. That presentation was also were the proto marketing technology landscape first appeared.). 2014: What if 1,000+ marketing technology vendors was the new normal? 1,918 on Indeed.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

The ROI Guy

DECEMBER 14, 2005

In his book, and related articles and presentations, Mr. Carr’s main assertion is that the majority of IT investments have become a commodity – a utility that offers little competitive distinction and therefore no competitive advantage. Tom then served Gartner as a Managing VP. Vendor ROI: Can it be trusted?

ROI 40

ROI Work Management Marketing Management Budget Programs 40

NetLine

SEPTEMBER 11, 2023

And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. According to CMO.com , B2B customers are significantly more emotionally connected to their vendors and service providers than consumers. With an average of 1.9

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Webbiquity

JANUARY 3, 2012

Find out here in some of the best blog posts and articles of the past year offering strategic guidance and insights for B2B marketing and sales executives. 101 awesome marketing quotes; A presentation by Thewebcitizen. ” Gartner: 5 Questions for Anyone Selling Technology by Inflexion Point.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

While we weren't mentioned, I appreciate the list format, and can see this serving as a basis to formulating a monitoring strategy and/or choosing a vendor that best suits their monitoring requirements. link] Zanobo!

Social Media 155

Social Media Media Paid Content Work Management 155

chiefmartech

OCTOBER 23, 2015

Martin closed his presentation by emphasizing the importance of expanding the mindset within marketing, from a product focus to include an experience focus, from product and packaging innovation to include digital innovation, and from standalone systems thinking to include agile ecosystems.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Unbound B2B

JANUARY 11, 2023

According to Gartner , organizations with 100 to 999 employees are SMBs. For instance, the enterprise sales process can begin with rough demos and PowerPoint presentations. SMBs also want vendors to explain how their solutions add value to their businesses. What are B2B SMB Sales? Enterprise Sales vs.

Enterprise Management 40

Enterprise Management SMB B2B Sales Work Management 40

Martech Advisor

NOVEMBER 5, 2019

A few years ago, Gartner predicted that by 2020, 30% of web browsing sessions will be done without a screen, through voice-first browsing. The ad reselling vendors or unnecessary middlemen are a big menace to the advertising industry. Isn’t it turning out to be true? Indeed there was a lot of wastage in the space.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100