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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

This could mean: Creating engaging content Being active on social media Partnering with other brands to reach a wider audience Attending industry events Publishing thought leadership articles Offering webinars or workshops The goal is to show your expertise and build trust with your audience. Measuring CTR is simple.

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How to come up with social media content using feedback from your silent fans

Sprout Social

There’s a difference between creating popular content and effective content. In this article, we’ll discuss which metrics give you insights into your silent fans, how to come up with social media content that appeals to your entire audience and how social listening tells you what they really care about. What about everyone else?

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” So how much of an effect is this having on organic search traffic? Results are taken from Google News articles. Long-tail keywords and intelligent keyword research may become more important than ever.

SERP 295
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Empower Your SEO and Digital Marketing Strategy with Data

Anyword

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible.

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The SEO Benefits of Adding a Table of Contents to Your Content

ClearVoice

It’s no secret that an effective SEO strategy requires on-page optimizations that enhance user engagement. A TOC is an opportunity to inject a handful of long-tail keywords into your content. For example, average session duration measures how long users stay on your website. Why does Google like tables of contents?

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Featured Snippets: How to Increase Your Organic CTR

Outbrain

A basic featured snippet optimization training might involve identifying top-performing articles that aren’t yet showing featured snippets—but have the potential to do so. Head straight into those articles that are already on page 1. It’s 41 words long and succinctly answers the question. 2 List featured snippets.

CTR 50
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The SEO Benefits of Adding a Table of Contents to Your Content

ClearVoice

It’s no secret that an effective SEO strategy requires on-page optimizations that enhance user engagement. A TOC is an opportunity to inject a handful of long-tail keywords into your content. For example, average session duration measures how long users stay on your website. Why does Google like tables of contents?