KoMarketing Associates

JUNE 29, 2016

Salesforce.com. From the group introduction: Salesforce.com. Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. Salesforce app ecosystem. Future trends. Data Science. Highly Selective.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

InsightSquared

NOVEMBER 29, 2017

As owners of the sales tech stack , sales operations directors are always evaluating new sales technology vendors and managing the CRM (typically Salesforce.com ) infrastructure. Deep expertise on sales automation and CRM systems is mandatory for sales ops directors. What Skills Should Directors of Sales Operations Possess?

Work Management 120

Work Management Salesforce.com Deliverability Forecasting 120

Customer Experience Matrix

APRIL 30, 2015

Another survey, this one from Salesforce.com , is generally more optimistic, showing 41% of users rating marketing automation as very effective or effective. Source: Salesforce.com, 2015 State of Marketing I must say that I don’t find this topic particularly engaging at the moment.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Customer Experience Matrix

MARCH 25, 2009

So are independent demand generation systems doomed to be assimilated into larger CRM products? If so, the obvious but unspoken threat looming over the industry (“the elephant in the room of Damocles”) was always Salesforce.com , which is the main data source for most demand generation products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

Marketing Insider Group

DECEMBER 7, 2020

For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven. Now we’re bringing it closer to our sales and marketing roots with a look into the content marketing performance of the top CRM platforms. Stick around to learn more about the key players in the CRM game.

Top of Funnel 281

Top of Funnel Work Management Analysis Marketing Management 281

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

SWZD

DECEMBER 11, 2015

Salesforce Bulletin Example See all emedia audiences Audience: Marketing and sales managers, and IT managers, with a strong vested interest in the Salesforce.com CRM platform; CRM managers, end users,

Salesforce.com 48

Salesforce.com CRM Examples Marketing 48

Jackie Walts

MARCH 6, 2019

So, I thought I’d share what I’m finding most useful right now: First – if you have marketing automation or CRM, there are probably new tools just waiting in the platforms you already own. I recommend reading articles from the knowledge base or attending one of the “new features” webinars. Data modeling has gotten easier too.

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. CRM vendor RightNow offers something similar under the label of Cloud Links. - These can be loaded into sales and CRM systems to make them easily accessible. add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

InsightSquared

MARCH 8, 2019

Every piece of software we use interacts with the CRM in some way. I think it goes without saying, but we’re also heavy users of our own tool, InsightSquared. Salesforce , from my perspective, is the hub of everything. Without LinkedIn or LinkedIn Sales Navigator , I would need another way to locate my prospects.

Zoominfo 265

Zoominfo Work Management Outreach Linkedin 265

Customer Experience Matrix

FEBRUARY 21, 2014

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Anything Goes Marketing

MAY 26, 2007

You allow people to comment on your newsletter articles. In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! Your organization writes articles and you blast them to your list. How do you do this?

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Customer Experience Matrix

DECEMBER 8, 2006

Better than nothing but not too impressive—think how many CRM conferences there are. Of course, there are several titles related to CRM software (Microsoft CRM, Goldmine, ACT!, Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

chiefmartech

APRIL 4, 2017

This article is a guest post by Steve Nakata of The Pedowitz Group. We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. They may be doing the same task between the MAP and CRM.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Orb Intelligence

DECEMBER 19, 2014

Begemoths Salesforce.com and Marketo have recently acquired predictive marketing software companies ( RelateIQ and Insightera ), indicating that they are serious about data intelligence, too. Read this article on VentureBeat.

Marketing Management 40

Marketing Management Lead Ranking Paid Search Agency Salesforce.com 40

Content Standard

MAY 14, 2015

” Today, marketing management systems (Marketing Automation and CRM) can help predict future sales performance and business growth. Today, the biggest vote of confidence in revenue marketers comes with the rumor of a $60 billion dollar takeover of Salesforce.com. Getting from $1 to $10 million is unlikely.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

Content Standard

SEPTEMBER 29, 2014

A Customer Relationship Management (CRM) Solution Helps Deliver Intel from Marketing to Sales. Another reason we use Marketo is because it seamlessly feeds intel into Salesforce.com and updates our sales team on which leads took action over the past week.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Marketing Insider Group

JANUARY 24, 2013

Write articles, share knowledge and make connections. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Author of Twitter Marketing for Dummies, Branding Yourself and Social CRM. Reston, VA – [link]. Berlin, Germany – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

MLT Creative

OCTOBER 21, 2011

CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers. Most marketers, especially those in B2B, understand the importance of customer relationship management.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

MLT Creative

AUGUST 1, 2011

This is the fourth article in a series that began as guest blogs for Savvy B2B. Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. I sure do, and I learn something new from them almost every day.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Hubspot

JANUARY 13, 2011

This article is intended to define 5 critical 'what is?' SEO involves making the best use of keywords on your website pages and in your blog articles, as well as using some HTML behind the scenes to help search engines identify images and easily read your site. What is a CRM? CRM stands for Customer Relationship Management.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

InsightSquared

MARCH 4, 2019

At InsightSquared, we talk a lot about using your historical Salesforce data to expose and identify patterns from years past to dramatically improve accuracy in the present and future. But starting this spring, Salesforce will start enforcing a policy that limits client access to their Field History data that is older than 18 months.

Marketing Attribution 209

Marketing Attribution Forecasting Opt-out Opt-in 209

markempa

MARCH 27, 2005

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Post links to your articles, blogs, events, and lead generating offers to drive site traffic and generate leads. 5) Stay organized with a CRM. 2) Don't ignore the less popular social tools.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

JANUARY 27, 2012

For example, if you're generating a lot of traffic to your blog articles , but you aren't converting any leads there, you should experiment with different ways to improve blog page conversions. HubSpot customers can get this data from a CRM like Salesforce.com when it's integrated with HubSpot.). Top Blog Posts by Page View.

Marketing Report 28

Marketing Report Top of Funnel Landing Pages Salesforce.com 28

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

Then ask the product development team to send an update to your Marketing Automation or CRM system whenever the prospect enters a new stage. Most products offer such an interface, including Marketo and Salesforce.com. Please let me know any feedback on this article. They can do this via the Web Services Interface.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Biznology

JULY 28, 2015

Edit : I just read what I wrote below and I think that this article might be insider baseball. GroupHigh is truly a social media CRM and it works even better than if you were going to try to hack it using SugarCRM or even Salesforce. Bringing SDL SM2, Inkybee, and Google Search into GroupHigh.

Research 80

Research Process Long Tail Marketing Blogger 80

Convince & Convert

JUNE 10, 2012

But by blending together social media listening and engagement software with customer relationship management (CRM) platforms, the promise and premise of social CRM is finally becoming a reality, 2-3 years after we started to trumpet it (more optimistically than realistically at first). The New Social CRM Big Three.

CRM 127

CRM Top of Funnel Enterprise Management Work Management 127

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system. Prompt, efficient, and effective follow-up to these leads is therefore paramount. This is key for a number of reasons: 1. As already stated, the lead may already be as much as a week old.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Webbiquity

APRIL 27, 2017

Includes searchable knowledgebase of articles and documents. Includes searchable knowledgebase of articles and documents. Owned by Salesforce.com. The best tool I’ve found lately is Intercom; a sort of CRM tool for SaaS software companies that makes it easy to see user activity and communicate with…application users.”

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Hubspot

MARCH 8, 2012

The only dependency here is that your marketing analytics system be hooked up with your customer relationship management (CRM) platform such as Salesforce.com, SugarCRM, etc. Closed-loop marketing analytics can tell you.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

SmartBug Media

DECEMBER 17, 2020

In this article, I lay out the simple steps to integrating your Salesforce program with Marketo. Click the “Admin” button, choose “CRM,” and select “Sync with Salesforce.com.” Wondering how to integrate these two platforms? Lay the Groundwork: How to Integrate Salesforce in Marketo.

Marketo 82

Marketo Lead Scoring Lead Ranking API 82

Convince & Convert

MAY 18, 2012

I don’t recall if that particular article included it, but I would love to know whether they are also more likely to tell good things. Eric : They are; social media users will tell an average of 42 people about a good service experience versus an average of 15 for the general population.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115