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Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

Marketing Insider Group

The Action: Using Our Content Builder Service to Publish Two to Four Articles a Week. In looking at opportunities, I don’t care about volume as much as CPC (cost per click). Once I’ve chosen a keyword, I use SEMrush’s template. Here’s how we put this idea into action.

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Marketing ROI 2020: Best Practices, Formulas, Metrics & Calculator

Martech Advisor

In this article, let’s look at how you can show the value of your marketing activities, with five best practices, metrics, and formulas that will make it easy to track the marketing ROI. Pay Per Click (PPC) Advertising: Clicks, CTR, cost per click (CPC), conversion rate, cost per conversion, return on ad spend (ROAS).

ROI 109
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Exploring the SEO vs. SEM vs. Content Marketing Relationship

ClearVoice

Not only does a high Quality Score improve your click-through rate (CTR), but it also helps you get a discount on your cost-per-click (CPC). This may be an SEO-friendly article to inform readers about an interesting and relevant topic. SEO vs. SEM Pros and Cons. Steps to make SEM & SEO work together.

SEM 52
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How to Properly Run Retargeting Ads for Shopify: Step by Step

Optinmonster

Do you want to learn how to master retargeting ads for Shopify to drive more sales at a lower cost? Not only does it bring your online store more leads, but it also lowers your average cost-per-click (CPC). These articles will have everything you need to drive even more revenue from your Shopify store.

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The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. Quality Score. Maximum Bid.

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What are the Features and Benefits of Marketing Automation?

LeadSquared

In this article, we will discuss the features and benefits of marketing automation. The email templates , schedulers, and content repository make the marketers’ tasks easy. You can filter results based on audience, location, time duration, cost per click (CPC), conversions, etc. Campaign Management.

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SEO Forecasting in Google Sheets

Moz

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. That means the template shared in this post uses a simpler, slightly less performant model than some tools with external code execution (e.g. How to use the template. FREE TEMPLATE.