The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

APRIL 23, 2018

Thirdly, website audits enable you re-evaluate the effectiveness of your website in terms of lead generation and conversion. But first, enter your website into HubSpot's Website Grader -- this will give you a general overview of your website's strengths so you can gauge your focus on each of the assessments that follow in this article.

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Tomorrow People

JANUARY 7, 2021

Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Often, you’ll find that a limited number of concrete changes make a big difference to your lead generation figures. In this article, we’ll look at some of them. Of course, there’ll be more than one journey.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. For instance, say someone read your article on cheese making. Lead generation is the direct result of having a relevant and engaging landing page to follow your paid ad. It’s equal to Maximum Bid x Quality Score.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

OCTOBER 17, 2013

Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. Email Clickthrough % (as a grade of topic depth, content format). Branch | Demand Generation Manager. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The Effective Marketer

JULY 12, 2009

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

OCTOBER 11, 2012

In this article, which is an excerpt from our new ebook, How to Grow & Scale Your Business Blog , we’ll give you some great step-by-step tips for turning those casual visitors into valuable, dedicated subscribers. In fact, 13% of monthly traffic to the HubSpot Blog comes from email. Yes, frequency matters -- so work your way up.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 27, 2016

The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. For example, providing clear value and connecting about [your audience’s] real needs is something I always try to do.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Responsibilities Include: Writing various types of articles on a wide range of topics for our blog. Growing the company's social media reach.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Be sure to check out this article for fabulous tips on designing for a colorblind audience. while giving you what you want (leads!)

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Valuable content is the meat that attracts visitors and leads to your company. What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.).

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

NOVEMBER 29, 2012

The problem is, many marketers suffer from poor PPC campaign management, which ends up costing them way more money than they need to spend and delivering underwhelming lead generation results. So, how do you do PPC "properly" so you actually get leads at a reasonable cost? It comes down to intelligent campaign structure.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. In a nutshell, better segmentation and personalization in your marketing leads to better results. This criteria is what will trigger your smart content generator to display certain CTAs to different website visitors.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. a lead generator! If you share valuable, lead generation content, it won't necessarily stimulate conversation. And so will your leads database.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

MAY 6, 2021

It's important to bring people in, but remember not to focus all of your efforts on acquiring leads. Although 67% of companies use lead generation as the sole metric to determine content success, returning customers spend 67% more than new buyers on average. Save time with HubSpot's Marketing Automation Software.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

NOVEMBER 18, 2014

Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. LinkedIn users are more welcoming to lead gen content -- so long as the content truly is valuable to their success. LinkedIn announcements can serve as a powerful tool in increasing your LinkedIn lead generation.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Hubspot

JANUARY 24, 2013

Improving Conversion: Finally, website audits enable you re-evaluate the effectiveness of your website in terms of lead generation and conversion. Is your website content optimized for lead generation and conversions? Learn more about effective site structure for SEO in this Search Engine Land article.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Optinmonster

NOVEMBER 22, 2023

At OptinMonster , we’ve spent the last 10 years helping businesses generate more leads. In this article, we’ll share 17 strategies that email copywriters can start using right away. Sending relevant emails improves open and clickthrough rates, so segmentation is essential. And we’re here to help!

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

MARCH 14, 2014

Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates. 1) Blog Post Views.

Clickthrough 28

Clickthrough Paid Search Agency Planning Landing Pages 28

Atomic Reach

APRIL 2, 2019

This email received a staggering clickthrough rate of 40 percent. When asked the type of video content they would like to see more of from brands by HubSpot, the consumer’s top choice was “explainer videos.” ( Source ). 4 in 5 users have increased their leads by using marketing automation software. Video Marketing Statistics.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

JULY 29, 2018

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. Digg - Digg is a social news website that allows members to submit and vote for articles.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

JANUARY 3, 2013

Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. we think so, too, which is why we wanted to share with you the step-by-step thought process we follow at HubSpot in order to pick the perfect CTA for every one of our posts. Well, I don't blame you!

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Hubspot

SEPTEMBER 26, 2014

And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth. That''s why testing is so critical -- it enables you to discover those groundbreaking strategies and tactics that lead to exceptional growth. C ompare the performance (in terms of clickthrough rate) of those emails.

Conversion Rate 28

Conversion Rate Clickthrough Conversion Ad Frequency 28

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. I'm writing about all this because any experienced blogger who's tasked with growing and scaling the results they generate from their blog needs to know about it. As a matter of fact.

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 29, 2016

Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created. By clustering ideas around one core topic that is relevant to your audience, it become easier to generate content that you know will resonate. Use this tool to test different angles on a topic to see which generates the most interest.

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

Hubspot

NOVEMBER 3, 2016

When it comes to website design, creating a page that is visually appealing, aligned with your brand, and optimized for lead generation is no easy task. HubSpot does a great job with this, capitalizing on their real employees, rather than stock models on every page of their site. ↓. Moral of the story? Who you do it for.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Marketing Websites Conversion 28

Hubspot

DECEMBER 20, 2012

Studies of clickthrough rates and user behavior have shown that searchers favor the top search results -- particularly the top three listings. Now with search results also being appended with author profiles and rich snippets , clickthrough rates are proving to be higher on those listings even if they don't appear among the top results.

SEO 28

SEO Domain Clickthrough Lead Scoring 28

Hubspot

AUGUST 30, 2013

Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. So if you added a UTM code to track specific clicks or leads generated from your LinkedIn posts and uploaded those URLs directly to LinkedIn. 24 Best Practices for Successful Social Media Posts. Facebook Best Practices.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Remember, that email is absolutely no good for lead generation if your recipients can't click through on your email to the page on your website where they can register for that webinar you were promoting.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Brandpoint

JUNE 24, 2021

A CRM tool such as Salesforce, Hubspot or Dynamics 365 is usually used in a sales setting to record the progress of an interaction with an individual lead as it moves through the funnel. According to HubSpot , CRO is “the process of creating an experience for your website visitors that’ll convert them into customers.”

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JULY 11, 2014

We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Ready to start this whole inbound thing? Let''s do it.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 15) Clickthrough Rate (CTR). At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 21, 2015

For what it's worth, HubSpot's CMO recommends the latter : "T he best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. Here at HubSpot, for example, we have a team of nearly 100. Optimizing content for search engines and lead generation.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

SEPTEMBER 9, 2013

And even if they were, it also doesn''t mean they read every single article you published. In general, focus on posts that are backed by some good-looking metrics, such as: Inbound Links: According to our resident SEO expert Rebecca Churt , this is the most important metric to look at, since it is most indicative of search authority.

Lead Scoring 28

Lead Scoring Lead Ranking Content Hubspot 28