markempa

APRIL 3, 2006

I was recently interviewed on the subject for the article " Reaching the Decision Maker " by Scott Bekker, editor in chief of Redmond Channel Partner magazine. The article also features comments from my friends Mac McIntosh and Jill Konrath.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. Bannans article examines how John Costigan Cos. A new article in BtoB Magazine by Karen J. Bannans article examines how John Costigan Cos. Ideas or tips of the day. Short interviews with thought leaders and industry experts. Bannan on podcasts caught my attention.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JULY 11, 2005

Peter DeLegge wrote an interesting article on the matter called, " The Bottom Line on Marketing Accountability." Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. " The key is to look at why are we measuring our marketing ROI in the first place?

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

JANUARY 18, 2005

was recently interviewed by Selling Power Magazine on the topic of prospecting (sales person generated leads). Jills article does a great job illustrating the why the fallacy of, "low-hanging fruit," is ruining sales performance.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

Convince & Convert

AUGUST 18, 2010

Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. I had your article on-screen already, prepped for Tweeting later today. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 161

PR Social Media Paid Content Media 161

markempa

MARCH 30, 2007

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Hubspot

DECEMBER 14, 2010

Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’). Sales reps don’t care about Public Relations.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Convince & Convert

SEPTEMBER 14, 2010

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. That’s the old-school marketing to which I think you refer — and another article we need to write.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 10, 2010

link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. jaybaer article: [link] [link] Jon Buscall This is great, Jay. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. And good related insight as well in your post — as usual.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Best of B2B Marketing. February 2010. Great stuff in February. I usually read it cover to cover.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

JUNE 3, 2010

What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire. Schatschneider agreed. What BP Can Learn From the Umpire. Im Jay Baer.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. going so our COMMUNITY INFLUENCERS ?can

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. It's the old answer: it depends.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Convince & Convert

FEBRUARY 23, 2010

– [link] (via @jaybaer) Nice article! link] via @jaybaer [link] Rachel Diehl Great article on how 2 craft messaging 2 ur mkt via social media.@Jaybaer link] [link] creative magazine Is Your Social Strategy Proactive or Reactive? – [link] (via @jaybaer) Nice article! Are you doing everything right?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 11, 2010

And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. I expect a dedication.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

APRIL 22, 2014

article by Abigail Tracy recently with a brilliant Seth Godin quote in it. Perhaps this is why some people insist there is a vast chasm between marketing and public relations – as a way to separate which side of the fence they are on. You will have to leaf through more ads than content in your magazine.

Paid Search Agency 163

Paid Search Agency Marketing & Strategy Public Relations Buzz 163

Convince & Convert

MARCH 3, 2010

link] Inspired Magazine 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media [link] [link] Colin Welch RT @jaybaer: 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media [link] [link] Chaitanya Reddy. Knowing what is possible and what works in certain situations goes a long way.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). , June 13, 2010. March 18, 2010. June 8, 2010. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Martech Advisor

OCTOBER 18, 2019

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. In this article, we will look at what is earned media, its types, examples, best practices, and attribution. Advantages and Disadvantages of Earned Media.

Practices 43

Practices Examples WOM Media 43

ClearVoice

JULY 12, 2019

My first internship was in the beauty department of Cosmo, while my first full-time editing gig was at a small business magazine. Having a niche could also apply to a particular type or format of content — whether you’re known for writing great buzz-worthy web articles or long-form interview pieces in a print mag.

Content 72

Content PR Cold Calling Public Relations 72

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team. Microsoft RSVP. and it pointed toward this web site.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Biznology

FEBRUARY 12, 2013

” Firstly, Peter didn’t read the article at all because it’s not about that; secondly, I think this sort of mindset is wussy and misinformed. Not because buzz marketing, social media marketing, digital PR, or guerrilla marketing doesn’t work but because you didn’t do a good enough job working it.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Convince & Convert

APRIL 26, 2012

But, so I had the influence of public relations and the content. You know, my mom doesn’t buy magazine ads, right? In fact, I just read an article a minute ago about some cool new. However, compared with Pinterest, when there was buzz about Pinterest. Your brand is competing. And brands. And my friends.

Social Media 135

Social Media Optimization Media Buying Cycle 135

B2B Marketing Zone Posts

JUNE 9, 2010

Buzz Marketing for Technology , May 26, 2010 In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Don’t stop the dialog. bpcares&#. Hot Topics.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

MARCH 9, 2010

link] Full [link] [link] Inspired Magazine Are You Taking Social Media Shortcuts? link] [link] Inspired Magazine Are You Taking Social Media Shortcuts? link] RT @leeodden @jaybaer [link] Dayngr Love the article and diggin' your blog! link] [link] HMA Public Relations RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JUNE 8, 2010

Named One of Arizona’s Top 25 Restaurants by Arizona Highways Magazine, show this message for a discount on an appetizer.&# Stellar article [link] @jaybaer [link] Robert Granholm The opportunity economy, trending topics help your biz. link] [link] Vince Giorgi RT @jaybaer: Do you hear that? It's the Opportunity Economy.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. 4 Content Curation Ideas to Implement Now - Junta 42 , September 22, 2010 I caught Paul Gillin’s column in B2B magazine yesterday on how curation is the new creation.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Single Grain

MARCH 7, 2022

Public relations is one of the most effective marketing strategies to build a solid online reputation for businesses dealing in the cryptocurrency sector. A good PR strategy is vital to strengthen community relations, assist in showcasing brand values, and enhancing business trust. Crypto Articles. Crypto Publications.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. Free access to a WSJ article or a free iTunes song I can instantly download will have me (personally) seeing what the SDN offers first, THEN going back to my old stand-by(s).

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. How are marketers planning to allocate budgets this year?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

SnapApp

DECEMBER 14, 2016

There could be a strong opportunity to break through the clutter with a consistent, valuable print magazine. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. We're still in a world where 50% of articles published get 8 shares or less (per BuzzSumo and Moz).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. link] Adrienne Bailey Great article! But he didn’t.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. link] very interesting article! " I posted before.

Twitter 147

Twitter CRM Business Paid Search Agency 147