Walker Sands

AUGUST 12, 2021

The relationship between PR professionals and journalists can be complicated. Consider Twitter, where there’s no shortage of reporters taking to their feeds to roast PR pitches with often hilarious and occasionally expletive-ridden rants. PR isn’t always the right move for your organization. Measure, then measure again.

PR 52

PR Storytelling Marketing Report Open Rate 52

Webbiquity

MARCH 23, 2010

There’s no doubt that Twitter is a phenomenon. How can you optimize your organization’s use of Twitter? What are the best tools for increasing your effectiveness and efficiency on Twitter? What are the best tools for increasing your effectiveness and efficiency on Twitter? Twitter Tips & Tactics.

Twitter 100

Twitter Best Practices Digg PR 100

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Let ’em know you mean business. Payola, baby! Like this post?

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Sprout Social

APRIL 26, 2022

The NAACP’s social and PR teams work together with their CEO to create “Tweetments” that serve as official public statements and strengthen relationships with journalists. According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business.

Webinar Metrics 87

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 87

Sharpspring

OCTOBER 11, 2021

More and more, it’s important to be aware of where your business is being discussed, and in what context. Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. Empower Your PR Strategy with Social Listening.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We This might involve looking for data from primary sources, such as industry reports, or relying on secondary sources, such as articles or blogs. Connect with him through Twitter or LinkedIn. Edit the piece.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. This article will help you position the importance of this multifaceted discipline to others. Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally.

Public Relations 113

Public Relations PR Thought Leadership Advertising Agencies 113

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Walker Sands

DECEMBER 12, 2023

And from 2010 to 2014, Kyle covered energy, technology and venture capital for the Boston Business Journal. If Kyle’s too swamped to write a standalone article on a new threat report, sometimes he’ll mention the report in a broader article. These articles are released monthly, typically during the first week of the month.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Marketing Insider Group

MARCH 29, 2023

In this article, I’ll cover five real marketing lessons we can learn from the likes of White Lotus, Outer Banks, and other current TV favorites. Businesses can accomplish the same with empathetic content and brand storytelling. This helps to build connection and trust — and ultimately, loyal customer relationships.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

ClearVoice

JANUARY 14, 2020

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” As a business, a more researched and analytical rebuttal may garner more of the right type of attention.

CMS Development 119

CMS Development Content Marketing Media Planning 119

WriteSpark

AUGUST 12, 2008

» Technology PR Sessions at 2008 PRSA Conference. Although I don't attend every year, I have always found the annual conference of the Public Relations Society of America (PRSA) very worthwhile for keeping up with the latest trends in the field and making valuable contacts among corporate and agency PR practitioners. 

Conference 120

Conference PR Public Relations Copywriting 120

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 94

Tools Work Management Marketing Management Business 94

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. What Is a Pre-Launch Marketing Strategy?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. A simple news story on your product, service or new business could open the door to sales opportunities, business partnerships, interested investors or funding groups.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Optinmonster

MAY 16, 2023

This type of backlink is like the source site acknowledging and voting for the linked article, post, or page, resulting in an increase in the link’s authority. Have a look at a few: LinkedIn (DA: 98) Facebook (DA: 96) Twitter (DA: 94) Instagram (DA: 93) This makes social media marketing one of the most effective off-page SEO strategies.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

The Point

SEPTEMBER 23, 2015

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. Let the PR team run the corporate blog, and create a separate blog, with a more industry trends/thought leadership editorial bent, that’s optimized for lead generation.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. For tactics on how to boost and track HCP engagement , read our latest article. With so much to manage, it is crucial to choose your partners carefully.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Marketing Insider Group

MARCH 8, 2011

You know what they say, “there’s no such thing as bad PR.” Recently I saw that one of my Twitter friends Rachel Macik ( @RachelMacik ) scored a huge win for her company Atos Origin with this article coverage in the highly-coveted CIO.com media property: “ Killing Email Softly – How One Company Is Planning Its Demise.&#.

Press 100

Press Social Media PR Media 100

Sprout Social

MAY 11, 2023

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. These features allow you to keep Twitter a safe place for your brand and community. For the most part, an average volume of messages means things are business as usual.

Paid Content 131

Paid Content Tools Brand Identity Branding 131

ClearVoice

APRIL 23, 2019

In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. The term stakeholders is used to describe anyone who has an interest — particularly anyone who can be affected by — a business or project. Post reach. Reputation management.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Stevens & Tate

JANUARY 24, 2023

However, one of the common mistakes businesses make is focusing too much on expanding their followers instead of engaging with the followers that they already have. There’s a temptation to try and get the most followers as possible, especially if you’re competing with similar businesses who are doing the same thing.

Social Media 123

Social Media Media Search Engine Marketing PR 123

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

BenchmarkONE

JULY 20, 2022

And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidance. As you build your small business social media strategy, Bryan Kramer is one to watch. Building and running a business isn’t easy work. Adam Grant. Dorie Clark.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Webbiquity

MAY 27, 2015

By creating your own news, you gain an opportunity to earn greater PR for your organization as well as win over higher traffic and more inbound links. This article describes just how to do this. PPC Marketing for PR Pitching. Find their Twitter handles, emails or other contact info. On Facebook, you can do even better.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. Businesses and organisations looking to reach people online inevitably will need to turn to social media in order to be where the people are and capitalize on getting in front of your target audience. Like this post?

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Heinz Marketing

FEBRUARY 22, 2018

For a couple of years now we’ve been doing our own #HowIWork series of B2B sales, marketing or business leaders. This week I’m excited to feature Kelly Blum , Senior PR Manager for CEB (now Gartner). Double check email, Twitter, LinkedIn and run to the restroom. Missed any past guests? For those you don’t, you will!

Work Management 41

Work Management Gartner PR Marketing Management 41

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. Inbound marketing solutions focus on positioning your business to be found by your target audience on their time. It’s why many businesses will start by developing their buyer personas first. Stage Two: Convert.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Biznology

SEPTEMBER 25, 2012

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. As a parent to your bouncing-baby Twitter profile, you need to be attentive, creative, engaging, consistent, generous, a brilliant teacher and also a patient listener.

Business 80

Business Twitter Work Management Social Media 80

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Why Many Businesses Still Fear Social Media by The Marketing Mélange. Facebook for Business SuperGuide by Interactive Insights Group. SEO tips for Facebook and Twitter by iMedia Connection.

Social Media 100

Social Media Social Marketing Budget Programs Media 100