seo.co

DECEMBER 18, 2020

Did you know that your brand risks losing 22 percent of business if customers find just one negative article on the first page of the Google search results? If there are three or more negative articles, that number climbs to 59 percent. Press releases are a time-honored tool of public relations , and they can be used in this way.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Convince & Convert

APRIL 17, 2015

When people talk about thought leadership in business, it’s usually with some sort of public relations slant. You can secure contributed articles for him on other websites, ask him to contribute to the blog on your own website, or offer him as a resource to journalists and bloggers that cover topics about which he is knowledgeable.

Thought Leadership 163

Thought Leadership Work Management Marketing Management Branding 163

Hubspot

SEPTEMBER 23, 2018

Social Media Explorer, founded by Jason Falls, is constantly pumping out great posts on social media's impact on marketing and public relations. Mari Smith has been called the "Queen of Facebook," and her Facebook-specific blog is a testament to this generous title. 29 of the Best Social Media Blogs. The Future Buzz.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Marketing Insider Group

SEPTEMBER 1, 2015

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. If you have some budget, you can hire english students, professional bloggers, etc. Facebook – 1-2 posts a day, ask questions your fans have to answer. This article originally appeared on Forbes.com. Step 7: Press!

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. In order to do this, you’ll run cold ads to your ungated content on social media platforms such as Facebook.

Paid Content 105

Paid Content Branding Brand Identity Lead Scoring 105

ClearVoice

OCTOBER 11, 2019

I’m not looking for influencers or bloggers. When I’m planning each issue and I look at all the pitches, I look to see where our experts would fit best in different articles. In “business of foodservice” articles, and in the section that deals with product reviews — we want as many experts in those sections as possible.

Branding 81

Branding Brand Identity Tips Ethics 81

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. In order to do this, you’ll run cold ads to your ungated content on social media platforms such as Facebook.

Paid Content 72

Paid Content Branding Brand Identity Lead Scoring 72

Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Ayre via Facebook. Maggie Wolff via Facebook. Fitness Factory via Facebook. Parenting Patch via Facebook. Trihardist via Facebook. Trihardist via Facebook. Eat Lose Gain via Facebook. Running Escapades via Facebook.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Convince & Convert

AUGUST 20, 2013

Purchasing Google or Facebook advertising to drive awareness. Make sure to keep in mind that simply installing this plugin isn’t helpful in and of itself – but many bloggers stop at this first step. While there are other steps and tactics that help boost SEO, that’s fodder for another article! Sharing on social media.

SEO 159

SEO Keywords RSS Adwords 159

markempa

NOVEMBER 9, 2011

Do they have favorite publications or platforms they turn to for industry information? For instance, an engineer may have a Facebook profile, but is he really on there to learn about the newest technology? You can repurpose relevant content you’ve already created – this could be whitepapers, articles, and news releases.

Social Media 120

Social Media Work Management Peer-to-peer B2B 120

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Sessions are conveniently broken down by category: corporate social, content marketing, social strategy, measurement and analytics, video marketing, live video, and social tactics for Facebook, Instagram, Twitter, Snapchat and LinkedIn.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Marketing Insider Group

JANUARY 24, 2013

Write articles, share knowledge and make connections. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Reston, VA – [link]. ExploreB2B – Explore B2B – A publishing platform for professionals.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Have you read the Terms link provided by Facebook, Twitter or YouTube? You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Biznology

JULY 26, 2011

I am in the middle of guiding some new bloggers over at Marketing Conversation. What I mean is that my bloggers tend to write based on a lot of assumed context. on our blogs and via Twitter and Facebook , we're living in a Derridian world: "there's nothing outside the text." Image by quinn.anya via Flickr. by Chris Abraham.

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. All the writers I know are experiencing an identity crisis. It comes with restrictions and a conflict of interest.

Work Management 155

Work Management Branding Brand Identity Paid Search Agency 155

Biznology

DECEMBER 13, 2011

” Well, my response is the topic of this post today, “The article is only about the what and why of the Social Media News Release and not the how. Real fleash-and-blood folks who hunger to connect and relate. The same goes for WordPress and Facebook and Twitter. Did I mention you can do it all for free?!”

Social Media 80

Social Media Demand Media Blogger 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Related articles. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

MARCH 27, 2018

It didn't take long for someone to comment that barely one-fourth of the experts featured in the article were women. and was the Director of Public Relations for global fashion brand, Akademiks. Jade is the blogger behind The Life of a Working Girl , a contributing writer for We are Social Media , and the founder of #BizGalz.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. Sources for more info on this story are: Creativity Online article, F*ck Smaller. Marketing News article, Marketing Across the Americas (requires login). Make the Logo Disappear. United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

With the number of traditional publications declining it brings the traditional walls that have been the master of the Public Relations industry down with it. Share this on Facebook. Engage with this article! Blog this on Blogger. Blog this on Blogger. Suggest this article to ToMuse.

PR 100

PR Conversion Ning Digg 100

readwrite

MAY 11, 2012

I’m not married and I have no kids, so I hadn’t paid much attention to “Mommy bloggers” until i spoke at BlogWorld East in New York City last year. Because Mommy bloggers are a force. As a block, Mommy bloggers garner the careful attention of Fortune 500 companies seeking a mother’s stamp of approval for their products.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JULY 20, 2010

I've been asking co-workers for suggestions on books/articles about content strategy. RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] Stacey4fam Great article! RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? But the reality is, your blog is probably a lot more broad than you think. That would be a interesting exercise, wouldn’t it?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Content Standard

OCTOBER 29, 2015

Even though the post was almost a month ago, the brand’s content amplification strategy still includes frequent promotion of Jenner’s pictures, and its Facebook page is still experiencing over 100 percent growth in new likes. Stage 2: Growing Trends through Relatable Stories. After the photo garnered more than 1.4

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

Even though the post was almost a month ago, the brand’s content amplification strategy still includes frequent promotion of Jenner’s pictures, and its Facebook page is still experiencing over 100 percent growth in new likes. Stage 2: Growing Trends through Relatable Stories. After the photo garnered more than 1.4

Distribution 40

Distribution Merchandising Content Blogger 40

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we find the most influential bloggers and get them to write about our client? I had your article on-screen already, prepped for Tweeting later today. How can we make a viral video that gets thousands of views?

PR 160

PR Social Media Paid Content Media 160

Biznology

FEBRUARY 4, 2013

The main difference between the two roles is bid and budget management, which is beyond the scope of this article. But that is of minimal consequence compared to a reputable journalist or blogger writing an article or post with the link inside of it. As I recently wrote on WritingforDigital, search and social are interrelated.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

ClearVoice

MARCH 26, 2020

A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Public relations agency. Facebook Live videos? Communications or media agency. Blogs posts? White papers?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Today, most contact preferences center around phone, email (HTML or text), and direct, postal mail.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Tony Zambito

JULY 24, 2011

  I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.    The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily.  Related articles.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Online Marketing Institute

MAY 26, 2010

The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Facebook Insights can help you here.

Social Media 40

Social Media Advertising Channels Media Blogger 40