It includes more sophisticated features for working within social media platforms, such as delivering forms and personalized ads within Facebook, using social sign-on to capture more data, and building more detailed profiles based on activities, consumption, connections and influence. It also needs ways to present the information so marketers can easily understand it. It requires more flexible data models, APIs for smooth data exchange, and often a substantial increase in total data volume. But it's still worth taking a guess at what looks likely. Social Media. Mobile. MORE >>

use netvibes personally. FeedCollectors is just awesome for presenting your feed, filter queries, search full text. use Mindity personally. It uses Bayesian filtering to present you with a list of filtered feed items - all you need to do is subscribe to a bunch of feeds, mark which ones you like and dont like (similar to classifying items as spam or not spam in an email client) and itll learn your preferences. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. Web Apps. Trends. MORE >>

If we think of personal information as a form of currency, what is a visitor willing to “pay” to receive the content asset? On the initial webinar registration landing page, the prospect is presented with six fields: Once the prospect reaches the “thank you” page after registering for the webinar, the prospect is then presented with the second page in our conversion path, offering an additional asset (in this case an infographic) in exchange for a few extra fields of information: Using the conversion path method for all webinar registrations over a twelve month period, on average 42.3% MORE >>

Twitter is a great testing arena for messages in upcoming email promotions and presentations, by tweeting out several different options and determining which version of the message resonated the most with your audience. With a behavior based marketing automation system you can send personalized Twitter messages to leads to provide information that can move them through the sales cycle faster and reduce the length of the cycle. Twitter has some of the best application programing interfaces (APIs) on the web and data on the service is public to all users by default. MORE >>

If you really wanted it, the system does provide an API that would let someone with the right skills set it up. The system includes an email builder with the usual features such as personalization and required “unsubscribe” links. This information is presented in a variety of standard reports, although, perplexingly, I couldn’t find one that related the cost of a campaign to the revenue from its respondents. Going to $299 per month adds ecommerce, sales automation, affiliate management and the API. Two economists are walking on the street. User rights (i.e., MORE >>