Trending Sources

An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. ProgrammableWeb (an API directory) has indexed more APIs than ever before s, listing over 16,000 items overall.

API 25

Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results

Customer Experience Matrix

Users can export account lists for retargeting, connect via API with the company Web site to personalize messages shown to visitors from target firms, or send lists to CRM. Insights: once a company has been identified, Azalead can present users – typically sales people – with a screen that shows the company name, basic information (industry, revenues, etc.) market.

API 11

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

To some degree, the difference is just a matter of presentation. Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Tealium’s iDMP stores both cookies and personal identifiers such email addresses. Devices used by the same person are then linked to each other.

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

Plenty of other vendors have the potential to make the transition – in particular, products developed for real time interactions and Web personalization. When I spoke with Pointillist a few weeks ago, the list would be a file export, but API connections were close to being ready. This post will resume the tour I started in March of journey orchestration engines – our new friend JOE.

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

The databases and connections are needed because today''s customers expect personalized, coordinated treatments across all channels. Call it the “Amazon fallacy”: customers believe that since Amazon.com can give them highly personalized treatments, so can everyone else. The profiles can be based on data imported from other systems via batch processes or APIs or captured by BlueConic itself. Data is exchanged with other sources and execution systems via REST APIs. Until now. Anyway, back to BlueConic. to a specified customer segment.

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

None of this affects me personally, but if I were a real customer experience expert I'd be annoyed at cartoon versions being presented as the real thing. The system can’t execute the campaigns but an API is available that could export the campaign designs to execution systems. Customer journey mapping is now the buzziest of buzz words.

Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. So the HubSpot social media lead generation team -- Rebecca Corliss , Kendal Peiguss , and myself -- decided to run a two-week test to compare content published through a third-party API versus content published manually on Facebook. Severely.

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There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation

Modern B2B Marketing

The good news is that services-oriented marketing automation platforms, which leverage APIs to connect disparate data and information, can deliver true multi-channel communication. Align program audience/offer personalization. Improved audience definition and management means that less time is spent rebuilding and coordinating personalization across disparate systems.

New Communication Tech and Work Literacy Presentation

Buzz Marketing for Technology

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. This was a presentation to instructional design researchers advocating for more research and coordination in developing skills for the 21st century at all levels of schooling. New Communication Tech and Work Literacy Presentation. This was a presentation to instructional design researchers advoca more. Work/Personal life intersection ï?® Developers & API. Slideshare.net (beta).

14 Data Visualization Tools to Tell Better Stories with Numbers

grow - Practical Marketing Solutions

Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. It isn’t overwhelming the reader with all the data at once, or forcing the person to choose only one interpretation. Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. MAPPING.

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The 24 Best Visual Content Creation Tools

Webbiquity

Design tool for custom images, presentations, and social media graphics. I personally feel like Canva is the better option for quick projects, but Snappa may offer more freedom to create graphics when I’ve got plenty of time on my hands.” You simply choose from millions of photos, and it’ll put together what looks like the best presentation in the world.”

Tools 93

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed. By Kerry Gorgone, {grow} Contributing Columnist. I am admiring a stranger’s purse. I post our happy moment on Instagram.

5 Disruptions to Marketing, Part 4: Digital Everything

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. Vertical competition presents a greater strategic threat than horizontal competition. In fact, mobile apps were often built to harness multiple back-end services, some internal to the company, others available via external APIs from other providers. give us digital everything. A microsite.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

But I can’t say I personally found it all that exciting. Conference presentations confirmed that Pardot, the B2B marketing automation system that Salesforce acquired as part of its ExactTarget acquisition, has been separated from the rest of ExactTarget and made part of the Sales cloud. As this suggests, and conference presentations confirm, Salesforce has kept B2C marketing distinct from its Sales and Service businesses, most importantly at the data and platform levels. I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference.

B2C 68

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

At present, the actions are chosen by rules set up manually by marketers – although even this is a step ahead of having marketers directly assign accounts to specific campaigns. It will also infer contacts’ personal interests, channel preferences, and optimal message frequency from their behaviors in marketing automation, CRM, and the Web site. They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. I was disappointed but figured it was just another case of expectations outpacing reality.

3 Enterprise Lessons Learned From MME16

It's All About Revenue

Throughout the week, several other enterprise peers presented their digital learnings with an emphasis on the MarTech stack that best enabled their data driven decisions. Allen Wagner , head of Marketing Operations for Deltek, echoed a common theme of other enterprise presenters in finding a ton of value in utilizing the Eloqua API to connect islands of information.

8 Common Ways Most Content Marketers Fail

It's All About Revenue

You’re Presenting Content in Silos (vs. After they’re done reading a blog post, present a CTA to sign up for your upcoming SEO webinar or read your white paper on the latest Google release. By presenting the value of your content to your visitors, they will be more likely to fill out a form. Marketers are pretty resourceful. But fear not! Great! Content Marketing

35 Tech Terms Translated Into Plain English

Hubspot

APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. Learn more about how marketers can use APIs here. Alt Text.

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What You Get When You Buy Technology

Act-On

If the person making the ultimate buying decision doesn’t carry responsibility for marketing, they may make that decision based on factors that have everything to do with IT (or existing business relationships) and nothing to do with marketing. You could present a list of requirements or write a detailed RFP, and the vendors will all respond with written proposals. Hadoop vs. SQL?

Buy 59

A Step-by-Step Guide to Advertising on Instagram

Hubspot

Pages are specifically for businesses, brands, and organizations, while regular Facebook accounts are for personal use.). Facebook Ads API. For more on the Facebook Ads API option, check out this page.). With 500 million active monthly users , Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. What should your copy say?

5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. Vertical competition presents a greater strategic threat than horizontal competition. The next question that I personally hear in martech circles is, “Will there be an AI category on the next marketing technology landscape ?” The Machine Intelligence 3.0 ARTIFICIAL INTELLIGENCE.

API 45

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. See SaaS.). A U.S.

Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. RT @shaw_bryan Noticing a trend with #marketingopssummit presenters — all mentioned the need for finding/developing good talent. Enjoy! RT @RHsays What does sales need from marketing? Marketing needs to own their tech strategy.

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If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

I pulled up the final strategy presentation and headed into the conference room to present. My personal quest was to go from content marketing Novice to content marketing Expert. Reaching a sustained publishing cadence was a big, personal accomplishment. It’s a scene that’s played out so many times in my marketing career. Cut to four weeks later.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs. The list below presents each vendor with a brief explanation of the table entries. But social is clearly growing fast and has great potential.

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. Important note: Any keyword research tool reliant on Google’s Autocomplete API will be affected by its discontinuation on August 10th 2015. I know. But -- the BIG but -- it worked. 1) keywordtool.io.

Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

chiefmartech

That’s important because effective personalization, analytics, and coordinated customer experiences all require unified data. Second, more marketing systems are designed to easily export and import data through things like APIs and microservices ( as Scott recently pointed out ). There’s a rumor that he may even have a musical number in his presentation. Well, no.

Landing Page Techniques that Drive Higher Conversion

Modern B2B Marketing

If we think of personal information as a form of currency, what is a visitor willing to “pay” to receive the content asset? Similarly, webmasters and marketers can also combine the APIs from their marketing automation tool with any number of social platform APIs to enable similar approaches using a “social login”. Is the landing page designed with a clear call to action?

WordCamp Miami 2015 Recap

EMagine B2B Blog

Over the three-day weekend event, our team had the opportunity to enjoy and participate in some inspiring tracks presented by industry leaders and WordPress users alike. Personal Branding: Stand Our From The Crowd Online from Nancy Richmond. Intro to WP API from Justin Sainton. We finally experienced our first WordCamp in Miami, FL! WordCamp Miami was a great experience.

API 21

17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. That being said, if you’re not a data scientist yourself, it can be difficult to know where to look for data and how to best present that data once you’ve got it. It gives your readers context. Check 'em out. 1) Statista.

Is Your Real-Time Email Marketing Really Real-Time?

CMO Essentials

While real-time marketing is most closely associated with brands sending timely messages to a mass audience, the next frontier of real-time marketing is sending personalized messages to individuals. However, more personalization usually means more delays. Every marketer needs to ask this question: “Is my real-time email marketing really real-time?” Is your data integrated?

API 35

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. A proper API for bi-directional integration with any CRM system is under development. The company is planning an API to let clients export data directly. I’ll use the extremely scientific approach of selecting Optify, since it appears in all four categories.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

In this concise but useful post, Bill Rice presents five tips for sales (and marketing) pros to take advantage of the capabilities of LinkedIn, from creating a clear profile (“More than boasting about the benefits of any particular company, a LinkedIn profile should make it clear what service it provides to its clients or customers. LinkedIn Tips, Tactics and Best Practices. 5 STARS.

The Marketer's Go-To Guide for Creating Data-Based Content

Hubspot

The growth of social media has led to an explosion in how much personal data there is about people on the web. There is also an API for SocialCrawlytics so you can start creating dashboards for your competitors' most shared content and easily spot what topics are performing best. If you're tech-savvy, a great source for data-based content is APIs. well, the internet. photos.

API 43

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

Schaefer: In all my years in business, I have never met a person more focused and passionate about making a company come to life than you. Schaefer: You’ve had an incredible opportunity to personally nurture your business idea for six years. Schaefer: The inherent value of Klout is its ability to provide a relative measure of a person’s ability to move content.

Thunderhead ONE Provides Powerful Journey Orchestration

Customer Experience Matrix

UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. Other systems can feed data into ONE using a REST API or batch file imports. There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer.

API 11

Finding the Hidden Money in Your Content Strategy

Sales Engine

Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time through their own buying journey, and assists the consultative sales person to close. B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? That’s what got published. Very important.