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Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results

Customer Experience Matrix

Users can export account lists for retargeting, connect via API with the company Web site to personalize messages shown to visitors from target firms, or send lists to CRM. Insights: once a company has been identified, Azalead can present users – typically sales people – with a screen that shows the company name, basic information (industry, revenues, etc.) market.

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

If you don’t already have a personal blog or website, publishing posts on LinkedIn is an awesome way to strengthen your own personal branding, as well as the opportunity to represent your company on LinkedIn. It’s more important than ever to pay some attention to your personal branding, especially if you are a B2B marketer. Find the Perfect Job Candidates. Final Thoughts.

3 Enterprise Lessons Learned From MME16

It's All About Revenue

Throughout the week, several other enterprise peers presented their digital learnings with an emphasis on the MarTech stack that best enabled their data driven decisions. Allen Wagner , head of Marketing Operations for Deltek, echoed a common theme of other enterprise presenters in finding a ton of value in utilizing the Eloqua API to connect islands of information.

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

To some degree, the difference is just a matter of presentation. Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Tealium’s iDMP stores both cookies and personal identifiers such email addresses. Devices used by the same person are then linked to each other.

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

Plenty of other vendors have the potential to make the transition – in particular, products developed for real time interactions and Web personalization. I am saying the competition won’t come from today’s campaign management and marketing automation leaders.* When I spoke with Pointillist a few weeks ago, the list would be a file export, but API connections were close to being ready.

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Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. So the HubSpot social media lead generation team -- Rebecca Corliss , Kendal Peiguss , and myself -- decided to run a two-week test to compare content published through a third-party API versus content published manually on Facebook. Severely.

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eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. The artefacts operated upon through PLEs include the digital resources and references with which individuals wish to engage presently and perhaps recall in the future.

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

The databases and connections are needed because today''s customers expect personalized, coordinated treatments across all channels. Call it the “Amazon fallacy”: customers believe that since Amazon.com can give them highly personalized treatments, so can everyone else. The profiles can be based on data imported from other systems via batch processes or APIs or captured by BlueConic itself. Data is exchanged with other sources and execution systems via REST APIs. Until now. Anyway, back to BlueConic.

Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. So the HubSpot social media lead generation team -- Rebecca Corliss , Kendal Peiguss , and myself -- decided to run a two-week test to compare content published through a third-party API versus content published manually on Facebook. Severely.

API 36

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

At present, the actions are chosen by rules set up manually by marketers – although even this is a step ahead of having marketers directly assign accounts to specific campaigns. It will also infer contacts’ personal interests, channel preferences, and optimal message frequency from their behaviors in marketing automation, CRM, and the Web site. They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. Then I saw ZenIQ. It also places a tag on the company Web page to capture visitor behavior directly.

8 Common Ways Most Content Marketers Fail

It's All About Revenue

You’re Presenting Content in Silos (vs. After they’re done reading a blog post, present a CTA to sign up for your upcoming SEO webinar or read your white paper on the latest Google release. By presenting the value of your content to your visitors, they will be more likely to fill out a form. 6. Marketers are pretty resourceful. But fear not! Great!

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

None of this affects me personally, but if I were a real customer experience expert I'd be annoyed at cartoon versions being presented as the real thing. The system can’t execute the campaigns but an API is available that could export the campaign designs to execution systems. Customer journey mapping is now the buzziest of buzz words.

14 Data Visualization Tools to Tell Better Stories with Numbers

grow - Practical Marketing Solutions

Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. It isn’t overwhelming the reader with all the data at once, or forcing the person to choose only one interpretation. Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. MAPPING.

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New Communication Tech and Work Literacy Presentation

Buzz Marketing for Technology

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. This was a presentation to instructional design researchers advocating for more research and coordination in developing skills for the 21st century at all levels of schooling. New Communication Tech and Work Literacy Presentation. This was a presentation to instructional design researchers advoca more. Work/Personal life intersection ï?® Developers & API. Slideshare.net (beta).

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed. By Kerry Gorgone, {grow} Contributing Columnist. I am admiring a stranger’s purse. post our happy moment on Instagram.

35 Tech Terms Translated Into Plain English

Hubspot

APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. Learn more about how marketers can use APIs here. Alt Text.

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Is Your Real-Time Email Marketing Really Real-Time?

CMO Essentials

While real-time marketing is most closely associated with brands sending timely messages to a mass audience, the next frontier of real-time marketing is sending personalized messages to individuals. However, more personalization usually means more delays. Guest Post by Taylor Jones, Co-Founder & Principal Engineer of MessageGears. Does your data have to be synced or uploaded?

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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

But I can’t say I personally found it all that exciting. Conference presentations confirmed that Pardot, the B2B marketing automation system that Salesforce acquired as part of its ExactTarget acquisition, has been separated from the rest of ExactTarget and made part of the Sales cloud. As this suggests, and conference presentations confirm, Salesforce has kept B2C marketing distinct from its Sales and Service businesses, most importantly at the data and platform levels. I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference.

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17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. That being said, if you’re not a data scientist yourself, it can be difficult to know where to look for data and how to best present that data once you’ve got it. It gives your readers context. Check 'em out. Price: Free.

WordCamp Miami 2015 Recap

EMagine B2B Blog

Over the three-day weekend event, our team had the opportunity to enjoy and participate in some inspiring tracks presented by industry leaders and WordPress users alike. Personal Branding: Stand Our From The Crowd Online from Nancy Richmond. Intro to WP API   from Justin Sainton. We finally experienced our first WordCamp in Miami, FL! WordCamp Miami was a great experience.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. See SaaS.).

Finding the Hidden Money in Your Content Strategy

Sales Engine

Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time through their own buying journey, and assists the consultative sales person to close. B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? That’s what got published. Very important.

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. Important note: Any keyword research tool reliant on Google’s Autocomplete API will be affected by its discontinuation on August 10th 2015. But -- the BIG but -- it worked. How to Find New Keywords.

Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

RT @megheuer   When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. RT @shaw_bryan  Noticing a trend with #marketingopssummit presenters — all mentioned the need for finding/developing good talent. Enjoy! RT @RHsays   What does sales need from marketing? Marketing needs to own their tech strategy.

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Landing Page Techniques that Drive Higher Conversion

Modern B2B Marketing

If we think of personal information as a form of currency, what is a visitor willing to “pay” to receive the content asset? Similarly, webmasters and marketers can also combine the APIs from their marketing automation tool with any number of social platform APIs to enable similar approaches using a “social login”. Is the landing page designed with a clear call to action?

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

Schaefer: In all my years in business, I have never met a person more focused and passionate about making a company come to life than you. Schaefer: You’ve had an incredible opportunity to personally nurture your business idea for six years. Schaefer: The inherent value of Klout is its ability to provide a relative measure of a person’s ability to move content.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

In this concise but useful post, Bill Rice presents five tips for sales (and marketing) pros to take advantage of the capabilities of LinkedIn, from creating a clear profile (“More than boasting about the benefits of any particular company, a LinkedIn profile should make it clear what service it provides to its clients or customers. LinkedIn Tips, Tactics and Best Practices.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

Frank Strong presents a whimsical yet useful infographic guide to Twitter in Dr. Seuss style rhyme and illustrations, produced by HootSuite. Kevan Lee (again) presents his list of the “15 most useful Twitter stats used by the pros…as well as how you can find these stats for your Twitter profile.” Image credit: Buffer. Expert Twitter Marketing Tips and Tactics.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs. The list below presents each vendor with a brief explanation of the table entries. But social is clearly growing fast and has great potential.

Thunderhead ONE Provides Powerful Journey Orchestration

Customer Experience Matrix

UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. Other systems can feed data into ONE using a REST API or batch file imports. There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer.

The Marketer's Go-To Guide for Creating Data-Based Content

Hubspot

The growth of social media has led to an explosion in how much personal data there is about people on the web. There is also an API for SocialCrawlytics so you can start creating dashboards for your competitors' most shared content and easily spot what topics are performing best. 2) Bottlenose. If you're tech-savvy, a great source for data-based content is APIs. photos.

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5 Key Digital Marketing Hires Every Publisher Needs to Make

Hubspot

Skills needed: Proficient writer, early adopter, quick learner, personable nature, good judgment, familiarity with each social media channel’s policies, conversant with intellectual property (copyrights, trademarks, etc.) Skills needed: Statistical analysis, comfortable with software tools, strong reporting and presentation skills. These needs have spawned new marketing roles. Media

Build Your Marketing Technology Stack at the 2016 MarTech Conference

SnapApp

For example, Marketo’s Launchpoint ecosystem was created to highlight all of the technology partners who have created (or plan to create) strong API connections into the Marketo interface. Individuals demand the most immersive "omni-channel" experiences that are personalized, relevant, seamless, and also get them what they need even before they know they need it.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. proper API for bi-directional integration with any CRM system is under development. The company is planning an API to let clients export data directly. Its primary clients were then, and still remain, digital marketing agencies. That''s theme number three.

Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

Martin closed his presentation by emphasizing the importance of expanding the mindset within marketing, from a product focus to include an experience focus, from product and packaging innovation to include digital innovation, and from standalone systems thinking to include agile ecosystems. unknown data if person not identified (adtech) vs. known data/identity (martech).

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

It has to be present in the very warp and woof of the organization’s fabric. Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. We approached this space through the lens of Chaos Theory and non-linear mathematics.

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[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

In theory, any decision manager could access the APIs of those providers, but [x+1] is designed specifically to integrate their data and manage the associated charges. [x+1] can also help sell the client’s own data to external syndicators. - Web media buying: [x+1] can manage real-time bids and other Web advertising purchases. That original DMP is still the foundation of the [x+1] suite.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

That said, the first person to create a blog post titled "38 Infographics That Show How an Ebook Template Will Boost ROI" will get ALL THE TWEETS! Using the new Webmaster Tools API from Google, I gathered the top keyword driving traffic to each of the individual URLs. Remember that the findings that I've presented aren't black and white. The number of words in the title.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. Avatar - An avatar is an image or username that represents a person online within forums and social networks. B. Timeline - Timeline is the new Facebook format for personal profiles.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. Theyd rather put together a bullet-point email presentation and a multiple choice test. The more relaxed a person is, the more receptive that person is to verbal information. Developer APIs. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload.

How to Reduce Your Website's HTTP Requests

Hubspot

Each time someone visits a webpage, here's what typically happens: That person's web browser (Chrome, Firefox, etc.) For example, the API can tell you precisely when the HTTP request for an image started, and when the image's final byte was received. When a person's browser loads a webpage, it loads the page's assets from top to bottom. What is an HTTP request?

11 Content Curation Tools Every Marketer Needs

Hubspot

What Makes A Successful Content Curator. 1) Content Curation Should Be Personal. The beauty of Next Draft is the personal touch and context Dave Pell gives to each story. The personal touch creates a unique bond between curator and reader that aggregators haven’t figured out how to humanize or duplicate yet. 2) Content Curation Should Build Value. love Twitter. users to follow.

What Mobile Buyers Are REALLY Doing on Your Website

Hubspot

Mobile phone reading is fast-paced, half-present, and usually done while doing something else. If you''re sharing a webpage out on social media or email, remember that the end recipient (or the person he forwards it to, or the person that person forwards it to ) could very well be on a mobile device. It''s as true for personal consumption as it is for sharing.