Earnest about B2B

Trending Sources

An introduction to ecommerce APIs for non-developers


The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. ProgrammableWeb (an API directory) has indexed more APIs than ever before s, listing over 16,000 items overall.

API 26

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. (I My main reaction was, what’s new?

4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Modern B2B Marketing

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. The new API provides stores and retailers with a way to see how many people made offline purchases after seeing a Facebook campaign—connecting offline conversions to digital campaigns. What is an offline conversion event?

API 50

5 Disruptions to Marketing, Part 2: Microservices & APIs


Microservices & APIs (and open source) form the fabric of marketing infrastructure. MICROSERVICES & APIs. Adobe has launched the Adobe I/O hub for API documentation and services across their portfolio and the Adobe Marketing Cloud Exchange to promote their growing technology partner ecosystem. all offer robust APIs to their data and services.

API 25

Big deals for Marketo and Demandware, but what do they mean?


Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.” Enabling key Marketo employees to start new ventures (unintentionally).

Marketo Working To Simplify Marketing Automation Adoption


At this year’s Microsoft Convergence conference Lauren Carlson , CRM Market Analyst at Software Advice and Marketing Automation Software Guide had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo ‘s recent announcement and integration with Microsoft Dymanics CRM. By going from an unfriendly “IT centric, API driven CRM integration to a one-click, push button integration into Microsoft Dynamics” it does offer the promise of a quick ramp up time and a marketing department centric decision.

API 18

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? The solution is now deployed with more than 100 B2B clients using marketing automation platforms like Marketo, Eloqua, Pardot, Hubspot, Act-On and CMS systems including WordPress, Drupal, Sitecore and many other web pages. Demandbase API vs SmartForms integrations.

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? The solution is now deployed with more than 100 B2B clients using marketing automation platforms like Marketo, Eloqua, Pardot, Hubspot, Act-On and CMS systems including WordPress, Drupal, Sitecore and many other web pages. Demandbase API vs SmartForms integrations.

Genesys tackles customer service and CX evolutions with marketplace AppFoundry


News API economy Aria Solutions G-Force 2015 Genesys AppFoundry Knowledge Management Marketo Paul Segre SilverpopAs there is no single solution that can tailor to the individual/specific needs of all organizations and […].

Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]


This week, we’re joined by Justin Norris, Solutions Architect at Perkuto to talk about how his experience with hundreds of Marketo-based sales and marketing stacks has given him a unique perspective on sales automation, lead routing, and architecting solutions that string together many technologies and systems to do awesome things. Guest Bio: Justin is a marketing and sales technologist and operations expert, and a 2x Marketo Champion. API as Table Stakes for the Industry. Listen on Itunes Listen on Soundcloud Listen on Stitcher. Stacking Tools for Lead Routing.


Impressive Marketo User Summit


At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. The program started with the Marketo University, with a beginner and an advanced track. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. Global Marketo Roll-Out. How Marketo Uses Marketo.

What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

Lots of vendors have now taken to describing their systems as platforms – Oracle , Salesforce , IBM , Adobe , Marketo , HubSpot , InfusionSoft and even CallidusCloud. But, to my mind, a real marketing platform needs more than just an app store and a published API. To do this, the APIs must allow access to that database in terms of reading, writing, and integrating customer data.

Rules 81

Join Us at The Marketing Nation Summit Next Week

Sales Intelligence View

Marketo’s annual Marketing Nation Summit is coming up n […]. Events insideview marketing insideview marketing events marketing APIs Marketing Data marketing data integrations marketing nation summit marketo data marketo data integration marketo insideview marketo integrations marketo marketing nation marketo partners marketo summit

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. Part of this had to do with the scope of the integration available (that is, which functions are accessible via the API). But I digress.

API 88

ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management

Customer Experience Matrix

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. In fact, the real head scratcher was why ExactTarget would deal with Marketo if it had ambitions to occupy the same central turf. Marketo’s motivation is obvious: to gain broader distribution.) ExactTarget also sees Marketo as the first of many partner applications for IMH, further clarifying that they see it in the central position. So did I. Oh well. So it’s all good.

CEO Insights: AI-First, the Overhype, and the Last Mile Problem


If you are building an AI-First application, you need to follow the data — and you need a lot of data — so you would likely gravitate towards integrating with big platforms (as in big companies with customers) that have APIs to pull data from. AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year. Part 1 – Defining AI-First.

API 68

10 New Year’s Resolutions to Improve Customer Experience


Use email address and website to records via a partner API. I could for example quickly see how many of my customers use Marketo → if 90% of my revenue comes from Marketo customers, then my ICP includes “has Marketo.”. You’ll encounter three major Varieties of data: Structured / Relational data: Stored in rows and columns (CSV, Excel, Salesforce.com, Marketo, most SaaS).

API 31

Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood

Customer Experience Matrix

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments. Executive Edition shows what Marketo believes is needed to service large marketing organizations. User roles (but not lead partitions or workspaces) are now available in Marketo’s Professional Edition as well. It seems that Marketo disagrees.

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness


Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics. Infer Inc. , Infer’s Dynamics 365 for Sales connector is available beginning November 1. About Infer.

API 65

There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation

Modern B2B Marketing

The good news is that services-oriented marketing automation platforms, which leverage APIs to connect disparate data and information, can deliver true multi-channel communication. Author: Patrick Groover I’ve a feeling we’re not in Kansas anymore. The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels.

3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns

Modern B2B Marketing

Advanced direct mail providers can integrate with your marketing automation platform through APIs, which makes it possible to pass information about individuals who perform a specific behavior to print houses in real-time to develop personalized content using customer names, specific offers, and more. Author: Patrick Groover Have you taken a close look at your direct mail lately?

Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even


Not only that, but most of our Bizible customers use marketing automation software, especially Pardot and Marketo. Marketing attribution connects to your website, your ad campaigns, and your CRM via API integration. Attribution was never meant to replace marketing automation, and the programs can work seamlessly side-by-side to create excellent marketing campaigns.

API 75

Attribution Matters: Demystifying Social ROI in B2B Marketing

Modern B2B Marketing

Or you might build your own connector via open APIs and/or middleware partners. If you’re using Marketo, you’ll need to configure an easy, out-of-the box integration with your CRM and SRP. Here’s a peek at what that looks like using the Hootsuite integration for Marketo (of course, your exact solutions may differ): 2. ” Your boss is asking you for it. Awesome!

Spring 2016 Product Release Highlights


Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot. New Product Release Highlights. Continuous Demand Intelligence. Enterprise-grade Functionality & Integration.

Why Marketing Automation, Why Now?

Modern B2B Marketing

I first purchased marketing automation (Marketo, specifically) while working at an another company several years ago. Using Marketo, you can clone whole programs (email, landing pages, etc.) In my current role, I use Marketo daily to evaluate marketing programs and their performance. Using Marketo, I can pull this data easily. Which city are you? Which font are you?!

How To Create A Website Your Clients Will Love

EMagine B2B Blog

eMagine created this bold and compelling site with a Marketo CMS API integration with ongoing blog and SEO initiatives to come! We’ve said it once and we’ll say it again… Your online presence is your most visible face. It is available 24/7 and judged by first impression. Which means it is way too important to risk doing wrong. Asure Software. Qualitest Group. Westell Technology.

API 35

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The initial release of the system was targeted at large enterprises and relied on traditional programing to connect with external systems using APIs. But perhaps I’m getting ahead of myself.

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. Users can define segments based on these or other attributes and export their related data to CRM, marketing automation, ad targeting, or Web personalization systems via file transfers or API calls. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web.

CEO Insights: AI’s Last Mile


We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI. For specific solutions like predictive lead scoring, this falls apart quickly, because most mid-market and enterprise companies run lead scoring in marketing automation systems like Marketo, Eloqua and Hubspot.

API 64

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics


Infer’s open architecture pulls in comprehensive customer information and activity data through prebuilt connectors with sources like Salesforce, Marketo, Oracle Eloqua, Pardot and Google Analytics. Infer can seamlessly integrate with any system in a company’s sales and marketing technology stack through its flexible application programming interfaces (APIs). Infer Inc. , About Infer.

Multi-Touch Attribution, A Full User Debrief


Multi-touch attribution tracking with martech API integrations. Application Program Interface (API) integration is a technical term for how software programs interact with each other. An API integration secures a seamless data flow between two applications. Multi-touch attribution is a martech function of an advanced attribution solution. What is multi-touch attribution?

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. The Marketo integration reads only the lead object, although the activities object is being added. Some can run in real time through API calls. Openprise falls roughly into this second category.

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Vendors who offered these things told me that the account-specific planning I imagined wasn’t practical and, in fact, was rarely done even by account teams in sales.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]


According to a study by B2B Marketing and Marketo, nearly 70% of senior marketers say they feel pressure to demonstrate marketing’s contribution to the bottom line. Data Process: Through API integration and/or UTM parameters, the attribution solution connects all marketing data to sales data in the CRM, effectively turning sales data into marketing data. Website / Web Analytics.

CRM 88

Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Modern B2B Marketing

Here are three examples of how a solid marketing automation platform can help you answer the call for strategic prioritization of leads: Leading solutions deliver a strong and scalable API. Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads? Where are my Star Trek fans?).

B2B 48

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Clients who don’t want to use SimplyCast tools for a particular function can integrate with external products via APIs. What’s missing is connecting with other execution systems to send messages or import data, although this could be done via APIs or HTTP posts. Last week’s post looked at newer marketing automation systems that focused on small businesses. Here are a few options.

5 Vital Strategies for a Successful Marketing Automation Implementation

Modern B2B Marketing

Consider the following skills: API programming for a one-off systems integration. Author: Veronica Holmes One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead. Get Alignment among Stakeholders. Don’t spring this on anyone last minute. Spread the Load Around.