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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

The publisher is pretty open when it comes to what can be published, including a featured cover photo for each post, and the ability to link, insert photos, and format the text, just like you would in a normal CMS or blog WYSIWYG editor. You can decide which files you’ve uploaded to SlideShare to feature on your profile. Find the Perfect Job Candidates. Make Yourself a Blogger.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. Image Credit: Facebook.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Now, let’s compare that to the common features of marketing automation systems. Features of marketing automation systems. Event marketing capabilities streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up.

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What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map , an app on the sidebar of its desktop version. Last month at F8, Facebook’s Developer Conference, Mark Zuckerberg announced plans to open up Live’s API to make building live streaming into any device possible. Curiosity is a powerful motivator.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks again [link] Facebook ja B2B?

Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature

Hubspot

And the Facebook announcements just keep on coming. Today, we learn about Facebook's new metrics within the Insights tool, a new premium ad unit, and the Facebook Insights API. Let's dive right into what these new features are and what they mean for marketers. New Metrics in Facebook Insights. Facebook's Expanded Premium Ad Unit. Marketing Takeaways.

New Snapchat Marketing Opportunities Arise with Upcoming API

Content Standard

While marketers scramble to take advantage of Facebook videos and the growing popularity of Instagram, Snapchat marketing strategies have flown mostly under the radar for many brands. Based on Snapchat sources, Digiday reported that marketers may soon have access to API support for the vanishing images app. The API Playing Field. Making the Move. Is your brand known?

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Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. In the meantime, Zaius can capture data from Web sites and email through Javascript tags, from mobile apps through a System Development Kit, and from pretty much anything through APIs and batch uploads. The data loading process also includes sessionization, which associates events that occurred around the same time. Segment exports and API access are what qualify Zaius as a CPD.

Dissecting Facebook's Latest Moves

Manhattan Marketing Maven

You may notice drastic and significant changes in the design, functionality and capabilities of individual and branded Facebook pages. These moves, made unilaterally without any advance notice, constitute the next stage in Facebook realizing its vision to eat the Internet and outsmart the competition.    Facebook aims to be the most important online tool.   The latest series of changes clearly signals that Facebook is about people sharing with their friends; not about brands.   This won’t be the last evolution of Facebook.   1.    

7 Trends That Will Change Social Media in 2017

Hubspot

While there are a ton of streaming sites and platforms out there, both Periscope and Facebook Live are among the most popular -- and they have the numbers to prove it. And just this New Year’s Eve, live streaming on Facebook reached record-breaking numbers around the globe: Source: Facebook. Another distinction between the two features? Live events. Good question.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files. Technical users can still set up a feed using API calls or JSON posts when necessary. Sailthru is a good example.

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What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing

Content Standard

Impressive numbers stand behind Snapchat: 100 million users, more than 5 billion video views per day, up to 8x higher viewership of Live Stories than similar TV events—the list goes on. The Content Standard’s Jonathan Crowl offers insight about this obstacle by looking at third-party tools used for platforms like Facebook and Twitter. Spoiler alert: Numbers are important. Right?

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors. Here are a few options.

A Brief History of Snapchat

Hubspot

In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. In addition to its messaging features, Snapchat features Stories (photo or video messages that can be replayed for 24 hours), Memories (saved photos for sharing later), and stickers to embellish messages.

The 29 Best Web Analytics Tools

Webbiquity

Sample review:  “Website monitoring of individual visitor events rather than page views providing a complete look into what works and what does not…see where traffic comes from, what visitors are doing, how long they have been doing it, and how far down the page they scrolled. Create and implement tags to track events (such as off-site clicks) and marketing campaign results.

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. One telling statistic is that about half its new customers are replacing an existing marketing automation system – a sure sign that Treehouse offers features that only an experienced marketer will realize are missing from other products. A bit of background: Treehouse’s started in 1997 with the Sales View sales automation product. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well.

35 Tech Terms Translated Into Plain English

Hubspot

Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. Learn more about how marketers can use APIs here. Alt Text.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. How can you optimize results from LinkedIn advertising?

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

As Infer deepens its Oracle Eloqua integration to extend predictive models to the platform’s users, it is also adding several new features, including: Top Event & Activity Dashboards : Infer’s new visual dashboards capture data from Oracle Eloqua to give marketers a more granular view of their prospects’ top behavior patterns and activities that lead to conversions.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. APIs facilitate the data needed to provide solutions to customer problems. 13) CASL.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. An example of this is the Twitter API.

Nimble Adds Social Data to CRM

Customer Experience Matrix

Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email. This is all done in the same system as traditional contact management activities: tagging contacts, assigning tasks and events, sending and receiving emails, tracking deals, building lists, searching your database, and managing your calendar. An open API to import contacts from other sources is due by the end of February. Here’s how it works.

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Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. Jobs Events Try Our New Social News App Welcome to Mashable! World Videos Featured: Facebook. “I have a young clientele that utilizes Facebook all day, every day,” says Yezak. ”When Facebook “likes” and comments).

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Facebook Status Updates Tell the Stor.

11 Content Curation Tools Every Marketer Needs

Hubspot

Which is why today’s progressive brands think beyond products or features. Feedly also offers a Pro service ($5/month; $45/year) with additional features like Evernote and Pocket integration, more search options, and premium customer support. 3) Storify. Now companies have started using Storify to broadcast the goings-on at events, Q&As, and product launches. love Twitter.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Justin Bieber Movie Parody Featuring.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King".  Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Facebook introduces @Mentions in Status Updates. Top word of 2009: Twitter.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? How well is your social media working today?

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Facebook. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) Speaking of Facebook, the site makes it easy to be private - you must have a.edu email address to blog here.

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Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! If you a. Charles E.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Featured. |. Add to groups/events. Groups/Events. Connect supply and demand Chris Anderson The Long Tail - How Endless Choice is Creating Unlimited Demand Slide 33: better tools Slide 34: The Machine is Us/ing Us Dr Michael Wesch Digital Ethnography Working Group, KSU [link] [link] Slide 35: introduce social software inside the wall to engage with your organisation and through the wall to engage with your clients, peers and communities Slide 36: easy to use web-based bottom up, not top down less feature bloat more GTD from Meet Charlie: What is Enterprise 2.0? km2.0.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

New applications launch every day and existing applications continue to evolve and add new features. Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. Eventbrite is free if your event is free. Its 15 million articles (over 3.3

26 Social Media Marketing Hidden Treasures You Never Knew Existed

Hubspot

This blog post is going to take you on a tour of the most popular social networks marketers are using, and show you the little features you didn't know about -- but will help you meet your monthly goals just a little bit faster and easier! With this feature, you can search for multiple words (and exclude words), hashtags, specific people who have tweeted, and even search by location.

Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

Featured Jobs. Webinars Events. Industry Events. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. New Tech Automatically Optimizes Virtual Events for Any Device. Webinars, Content & Events. Featured Group Discussions. Events.

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Use the groups features and find groups where you might want to contribute. made a choice of Linkedin over Facebook preferring it for its business perspective and it is paying off in terms of job contacts. Hope to see you again at an upcoming event! Username: API Key ? event. events. Upcoming.org Events. More of chrisbrogans events. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008. Write to be Read. Thanks.

New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012

WindMill Networking

hooked up my Facebook and Linkedin accounts and every time any of my connections gets covered in the news, I get notified.  At first, I thought this could be annoying, but they do a great job of putting notifications into a digest, and the e-mails aren’t overwhelming. They have some pretty nifty features in their suite. RebelMouse https://www.rebelmouse.com. and succeeding. Part 2).

Everything You Need to Run a Successful Social Media Contest

Hubspot

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Before you start your Facebook contest, make sure you can actually run it legally. Facebook has cracked down on contests due to liability issues, so read through their strict rules ahead of time. Not sure where to start? promise.

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