SendX

SEPTEMBER 20, 2024

In the dynamic realm of digital marketing, a meticulously crafted email marketing funnel is not just an asset—it's a necessity. At SendX, we've harnessed years of industry expertise to develop a framework that consistently transforms casual subscribers into brand advocates. This comprehensive guide will equip you with cutting-edge strategies to construct a high-performance email funnel that drives measurable results.

Marketing Funnels 195

Marketing Funnels Top of Funnel Email Marketing Digital Marketing Funnels 195

Vision Edge Marketing

SEPTEMBER 17, 2024

There’s a 12-step process for everything and creating a customer-centric organization is no exception. Today the customer experience reigns supreme, so building a customer-centric organizational structure is essential for sustainable growth and success. Does your organizational structure reflect a customer-centric culture and help you create customer value?

Process 278

Process Allocation Ad Building Loyalty 278

Marketing Insider Group

SEPTEMBER 16, 2024

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already.

Marketing AI 217

Marketing AI Content Storytelling Creativity 217

Webbiquity

SEPTEMBER 17, 2024

Guest post by Vlad Orlov. The podcasting landscape has exploded over the past few years, transforming from a niche hobby into a mainstream content medium with millions of avid listeners. Image credit: Tim Mossholder on Unsplash As their popularity has surged, there’s never been a better time to start your own podcast. Not only does it offer a platform to share your voice and creativity, but also provides various avenues for monetization.

Paid Content 159

Paid Content Cost Per Thousand Merchandising CPM 159

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Act-On

SEPTEMBER 18, 2024

For digital marketers in healthcare, HIPAA compliance is more than just a regulatory box to check — it’s an ever-evolving discipline that demands constant vigilance. This involves mastering the cornerstones, like the data security of your customers’ personal health information (PHI). But it also means mapping out the corners of marketing where HIPAA risks may take you by surprise.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Salesforce Marketing Cloud

SEPTEMBER 16, 2024

Are you ready to unlock the full potential of all your data and join a community of like-minded visionaries? Welcome to the Datablazer community, where IT and business leaders, developers, and data practitioners come together to transform data into their most powerful asset. Imagine expanding your network with top leaders, sharing cutting-edge best practices, and getting exclusive access to resources that will elevate your data game.

Marketing AI 124

Marketing AI Work Management Marketing Management Communities 124

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. At the same time, it became evident to me that many organizations are far from being able to maximize AI’s impact on marketing. Let me explain.

Marketing AI 103

Marketing AI Planning Act-On Work Management 103

CMSWire

SEPTEMBER 19, 2024

Boost your career with top marketing certifications. Learn how these courses enhance skills, increase salary and are often available online and free. Continue reading.

Course 114

Course Marketing Hubspot Google 114

Act-On

SEPTEMBER 16, 2024

Are your martech tools helping you, or are they just making your job harder? No one enjoys the thought of asking this question. And even fewer marketers can bear the idea of making changes to their key martech platforms, especially when it comes to something as integral as a marketing automation platform. But kicking the can down the road only leads to more problems.

Marketing Automation Services 130

Marketing Automation Services Marketing Budget Work Management Budget Programs 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing? Our friends at Ascend2 consistently provide marketing professionals with research on marketing trends to help them stay competitive.

Trends 136

Trends Tips Paid Search Agency Planning 136

Ahrefs

SEPTEMBER 17, 2024

After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter.

Content 96

Content Paid Search Agency Marketing Content Marketing 96

Martech

SEPTEMBER 18, 2024

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if marketing were viewed as a revenue driver instead of a budget drain? One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center.

Cost 113

Cost Work Management Lead Scoring Lead Ranking 113

Roketto

SEPTEMBER 16, 2024

If you want to have a successful e-commerce business, you'll need every edge you can get over the competition. One strategic move you can make is integrating Software-as-a-Solution (SaaS) solutions for your e-commerce platform and taking advantage of the technological advancements made in recent years.

eCommerce 83

eCommerce Software Business Marketing 83

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Act-On

SEPTEMBER 16, 2024

Many marketing leaders ask themselves this question as they stare at Excel spreadsheets filled with budgetary numbers: Are my martech tools worth what I’m paying for? Some platforms we once relied on are starting to show their age. What was once considered essential might now be a burden, costing more time, money and sanity than it’s worth. If you’re frustrated with your martech stack, you’re not alone.

Budget Programs 130

Budget Programs Marketing Automation Services Eloqua Marketing Proposals 130

CMSWire

SEPTEMBER 19, 2024

Exceptional customer service in financial services drives brand loyalty, enhances customer perception and fuels growth. Continue reading.

Loyalty 100

Loyalty Service Branding Brand Identity 100

Sprout Social

SEPTEMBER 17, 2024

Want to keep your brand top-of-mind for your audience using Instagram Stories ? Consistency is key, but when you’ve got a million other tasks, you might not have the time to manually create and publish Stories content throughout the day. Manual publishing also has its challenges. What if an image gets cropped weirdly? Or the sticker link you included doesn’t work?

Social Media 91

Social Media Blast Campaigns Template Deliverability 91

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. 1.

Email Marketing 121

Email Marketing Planning Tips Paid Search Agency 121

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

SEPTEMBER 13, 2024

Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing.

Paid Search Agency 99

Paid Search Agency Marketing Generation Companies 99

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Influencer marketing has taken the B2B world by storm, and it’s easy to see why.

Peer-to-peer 83

Peer-to-peer Social Marketing B2B Marketing DemandBase 83

CMSWire

SEPTEMBER 18, 2024

At INBOUND 2024, HubSpot dropped its new AI-powered platform Breeze. Continue reading.

Hubspot 120

Hubspot Marketing Automation Services Paid Search Agency Inbound Marketing 120

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. The latest data indicates a notable surge in its use. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Social Media 87

Social Media Media Paid Search Agency Eye-Tracking 87

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference.

Marketing AI 113

Marketing AI Generation Terms and Conditions Merchandising 113

Ahrefs

SEPTEMBER 17, 2024

But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift.

Intent 85

Intent Examples Keywords Marketing Websites 85

Content Marketing Institute

SEPTEMBER 17, 2024

New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.

Demand Generation 84

Demand Generation Demand Research Generation 84

Acrolinx

SEPTEMBER 16, 2024

AI in the workplace: writing for chatbots If you haven’t found yourself writing for a chatbot yet, brace yourself because generative AI chatbots are about to level-up the chatbot game. Chatbots have arrived on the scene and marketing and customer support teams are widely adopting them. Today, you can use them to do everything from booking a flight to finding yourself a date to getting legal advice.

Marketing AI 84

Marketing AI Customer Satisfaction User-Generated Content Fulfillment 84

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Sword and the Script | B2B

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not. Such debates can stir passionate responses, but I wanted to know what those in B2B marketing are doing right now that’s working.

Work Management 83

Work Management B2B Marketing Paid Search Agency Marketing Management 83

Martech

SEPTEMBER 17, 2024

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers buy and sell ads and the exchange that connects them.

Google 87

Google Ad Exchange Transparency Bundling 87

Engagio

SEPTEMBER 17, 2024

Big news for B2B teams: Demandbase has partnered with Salesforce to deliver our world-class intent data directly into the Salesforce Prospecting Center. This new Salesforce tool provides customers with insights on which prospects to engage, which are most likely to purchase, and which deals to focus on. With real-time insights from over 1 trillion monthly interactions across 650,000+ intent keywords, your team can now prioritize the leads most likely to convert.

DemandBase 77

DemandBase B2B Sales Marketing Analytics Tools Intent Data 77