Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution. Trend #3: Cross-device attribution moves into the spotlight.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Zoominfo

MAY 9, 2021

Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Still, many of these offerings have predictive analytics to help you make decisions. Use a CRM with built-in predictive analytics to gain deeper insights into your customers and their patterns.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. Key features include AI-Driven Content Suggestions, Analytics Dashboard, Multi-Platform Management and Influencer Collaboration Hub.

Marketing AI 79

Marketing AI Allocation Zoominfo ROAS 79

Zoominfo

APRIL 20, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. “When most businesses start out, they’re heavily focused on bringing in new business,” says Deeksha Taneja, senior director of growth and optimization at ZoomInfo. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Zoominfo

DECEMBER 20, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Conversational Marketing: Aligning With Trends in Buyer Behavior Buyers today have the power to control the conversation from start to finish, including when, where, and how they communicate with sellers.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Zoominfo

MAY 30, 2018

Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics? In short, a predictive content analytics model helps improve content efficiency, reduce content wastage, and boost content engagement.

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Cold calling has become even more effective.” — Zach Stoia, account executive, ZoomInfo.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

SEPTEMBER 23, 2020

Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. We want to hear your story.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

SEPTEMBER 7, 2021

It’s a beast,” says Derek Smith, chief strategy officer at ZoomInfo. “It Big Data’s Big Wave Many companies wanted to jump on the initial big data train because, after all, having more data about customers or trends sounded like a competitive edge. Scoops , a feature in the ZoomInfo platform, offers a good example of small data.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

JULY 13, 2020

Learn how: [link] — ZoomInfo (@ZoomInfo) July 29, 2014. Customer data can come from a range of sources including: Website analytics Social listening tools Digital surveys Social media Contact databases. Where Does Data Fit In? Data should inform every step of your persona-development process. But where does it come from?

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Technology : Automation platforms, machine learning, analytics software, and cloud systems. So what components make up this effort? Offer expansion. Company transformation.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Customer Experience Matrix

DECEMBER 13, 2020

As with digital advertising, the pandemic has accelerated an existing trend, achieving in months digital transformations that would otherwise have taken years. Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global. blockchain will quiet down.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

SalesIntel

DECEMBER 6, 2023

Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions. It is important to understand your requirements, which tools your competitors are using, and what’s trending when it comes to sales tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

JULY 27, 2020

The money that goes to facilities isn’t just new coffee machines and fancy lighting; ZoomInfo data points to an 11% increase in projects related to Quality Assurance and Forecasting. Top Tools Adopted Post Funding: Google Analytics KissMetrics Woopra. Before The Cash Arrives: Fill the Bench.

Spending 162

Spending Paid Search Agency Companies Forecasting 162

Zoominfo

AUGUST 19, 2018

Emerging trends. To harness your best results, you need to implement an analytics and reporting strategy. For more information about reaching your B2B sales and marketing goals, contact ZoomInfo today! The post 4 Reasons to Hire a Social Media Manager appeared first on ZoomInfo Blog. Content type. Scheduling.

Social Media 174

Social Media Work Management Marketing Management Media 174

Zoominfo

OCTOBER 25, 2018

For more on predictive analytics and content marketing, check out our recent blog post: The Content Marketer’s Guide to Predictive Analytics. As Google algorithms update throughout the year, marketers often fall behind the current trends and their website quickly becomes outdated. Improve and scale your SEO efforts.

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Zoominfo

AUGUST 14, 2018

Be sure to factor in the costs of any analytics/social media management platforms you may be using. We suggest setting up “goals” in Google Analytics or a comparable website tracking platform. If you’re not sure what we mean, check out these helpful tutorials: Set Up Goals in Google Analytics with These 3 Easy Steps.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Zoominfo

SEPTEMBER 23, 2020

Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. Is ZoomInfo an integral part of your GTM strategy? Case in point, Atlatl worked with ZoomInfo to refine its ICP, and conversion rates improved by 400% — from 1.8%

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

NOVEMBER 20, 2018

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. But, here’s the good news—attribution modeling is a cost-effective initiative thanks to the availability of free tools like Google Analytics.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Zoominfo

FEBRUARY 28, 2018

Predictive analytics: Predictive analytics use data to forecast future sales results. This growing trend refers to salespeople using social media to interact with prospects and customers. For many, these trends can be overwhelming. To learn how ZoomInfo fits into your technology stack, contact our sales team today.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

SalesIntel

JANUARY 26, 2023

While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in the marketplace with the emergence of more agile, reliable, and efficient data providers. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Zoominfo

JULY 26, 2018

During each sprint, the team uses data and analytics to track results in real-time so they can rapidly adapt their strategy for their next iteration. Agile marketing is far more than a buzzword or flash-in-the-pan trend– it’s an effective and necessary marketing strategy with many proven benefits.

Planning 178

Planning Zoominfo Work Management Marketing & Strategy 178

Zoominfo

MARCH 4, 2018

link] pic.twitter.com/Cc84FomXzM — ZoomInfo (@ZoomInfo) April 3, 2020 2. Predictive analytics: Predictive analytics use data to forecast future sales results. This growing trend refers to salespeople using social media to interact with prospects and customers. Sales forecasting used to be largely guesswork.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. Google Analytics.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

JULY 27, 2020

The money that goes to facilities isn’t just new coffee machines and fancy lighting; ZoomInfo data points to an 11% increase in projects related to Quality Assurance and Forecasting. As investors become a larger part of the company, the need for new leads to drive growth, coupled with the analytics to report on that growth, becomes essential.

Spending 100

Spending Paid Search Agency Companies Forecasting 100

SalesIntel

JANUARY 15, 2024

While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in the marketplace with the emergence of more agile, reliable, and efficient data providers. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

SalesIntel

JULY 19, 2023

B2B data is a strategic asset, providing valuable insights into target markets, customer behavior, and industry trends. With the increasing availability of data sources and advanced analytics tools, businesses can harness the power of B2B data to enhance their competitiveness, optimize operational efficiencies, and stay ahead of the curve.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

Rev

SEPTEMBER 27, 2023

Reporting and analytics software Reporting and analytics provide valuable insights into your sales process. With the right reporting tool, you can easily spot trends in your data and make informed decisions about your sales strategy. 4 HubSpot HubSpot has emerged as one of the most popular inbound marketing platforms.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Martech

OCTOBER 5, 2022

Tools that organize and manage all of that response data, from foundational CRM platforms to marketing analytics and data enrichment. ZoomInfo illustrates how B2B marketers are accessing this capability. Data management / analytics. Processing and interpreting intent data is an example. Platform selection.

Intent Data 91

Intent Data Marketing Management Word of Mouth Customer Satisfaction 91

Zoominfo

DECEMBER 3, 2019

It is composed of statistics, data mining, algorithms, and machine learning to identify trends and behavior patterns. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. For more information about ZoomInfo, contact our sales team today.

B2B Marketing 100

B2B Marketing Lead Scoring Lead Ranking B2B 100

Zoominfo

FEBRUARY 23, 2023

This can increase awareness of trends, which makes it easier to establish priorities and boost your competitive edge. Monitoring According to Gartner, 42% of data and analytics leaders aren’t assessing, monitoring, or measuring their data governance efforts. Greater visibility also contributes to your business culture.

Marketing Analytics Tools 100

Marketing Analytics Tools Enterprise Management Privacy Gartner 100

Zoominfo

JUNE 4, 2018

As you review conversion data in your preferred analytics platform, take note of the social networks that deliver the highest number of qualified leads. Instead of looking at total number of downloads, look to yearly and monthly download trends to reveal if downloads are increasing or decreasing over time. Unique users. Bounce rate.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

SalesIntel

FEBRUARY 26, 2024

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs. What is ZoomInfo’s Pricing?

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. This can include your CRM, workflow management, campaign personalization, web analytics and much more. The post Investing in Marketing Tech: 7 Key Considerations appeared first on ZoomInfo Blog.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170