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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Still, many of these offerings have predictive analytics to help you make decisions. Use a CRM with built-in predictive analytics to gain deeper insights into your customers and their patterns.

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Understanding ZoomInfo Pricing and Credits—What You Need To Know

SalesIntel

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs. What is ZoomInfo’s Pricing?

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How Small Datapoints Can Drive Big Deals

Zoominfo

It’s a beast,” says Derek Smith, chief strategy officer at ZoomInfo. “It Big Data’s Big Wave Many companies wanted to jump on the initial big data train because, after all, having more data about customers or trends sounded like a competitive edge. Scoops , a feature in the ZoomInfo platform, offers a good example of small data.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

By collecting and segmenting customer data, analyzing trends, and creating detailed buyer personas, you can tailor your campaigns to resonate with specific segments’ preferences and behaviors. Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Technology : Sales intelligence platforms and buyer intent software. Technology : Automation platforms, machine learning, analytics software, and cloud systems. Offer expansion.

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The 7 Best B2B Intent Data Providers In 2023

SalesIntel

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. What is Buyer Intent Data?

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What Mid-market Companies Need To Know About Buying B2B Data In 2023

SalesIntel

While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in the marketplace with the emergence of more agile, reliable, and efficient data providers. This article covers all that you need to know about B2B data.