article thumbnail

Adopting consent-based analytics for long-term marketing success

Martech

It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Make sure it integrates with your analytics solution. The repercussions?

Analytics 127
article thumbnail

The Importance of a Website Traffic Analysis

Blue Flame Thinking

Understanding your website demographics and analytics is a critical step in using data to make decisions. Where Is My Website Traffic Coming From? Traffic for your website can come from many different channels and developing them helps drive more of the right visitors to your site.

Traffic 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Maintain Transparency in Agency-Client Relationships

BenchmarkONE

The reason behind any healthy agency-client relationship all comes down to trust, and that can only be built on a foundation of transparency. . So whether you are a branding or marketing agency, you need to be maintaining a transparent relationship with your clients, and here are five ways to get started. Set Clear and Specific Goals.

article thumbnail

Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. Here’s a quick guide to some key tools : Analytics and Tracking Platforms These tools are crucial. Ensure Transparency and Compliance.

article thumbnail

13 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These can be as short as 20 seconds, but generate a lot of traffic to your web page. This will drive awareness of the brand and traffic to your website. The world nowadays LOVES video content.

article thumbnail

What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. It delivers transparency and visibility to all efforts, ensuring your content strategy stays on track.

article thumbnail

How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

According to the CMI report, the most popular metrics are website traffic, email engagement, website engagement, and conversions. You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Image: CMI. Image: CMI.