Marketing Insider Group

MARCH 11, 2024

Analyze and Adapt: Use analytics to track the performance of your videos. Remember, engagement on social media can also drive direct traffic to your video. Underestimating the Power of Storytelling Videos that tell a compelling story are more likely to engage and be remembered by your audience. Which ones are hitting the mark?

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Contently

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. For example, do you know where your website traffic and leads comes from ? How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. Do more virtual events.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Use Content Drill Down in Google Analytics to show how readers move through the website.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. But now I wondered: were our customers secret SEO wizards?

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Marketing Insider Group

JULY 6, 2020

Once you have a LinkedIn page set up for your enterprise, don’t just sit back and expect the traffic to come rolling in. If you’re running ads on LinkedIn, you can take a look at your business analytics to get detailed campaign demographics. Storytelling. Share Your LinkedIn Page. Start by sharing it with your employees.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. Do you want your content to attract more traffic, convert visitors to leads, or nurture those leads toward a sale?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Analytics and intelligence platform Sumo Logic is a great example of how to leverage case studies to build social proof. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

JANUARY 24, 2023

One of the most important steps in building an influencer program is research and analytics. Enabling Employees to be Brand Storytellers People trust people. Creative messaging and storytelling are also important and play a crucial role in marketing communications. It’s a significant part of our human nature.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Navigate the Channel

JANUARY 29, 2024

They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics. Use eye-catching visuals, compelling storytelling, and interactive elements to capture their attention. What role do analytics play in social media marketing?

Social Media 65

Social Media Media Demographics FAQ 65

Marketing Insider Group

SEPTEMBER 9, 2020

Website Traffic. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Low traffic can indicate a website technical problem, a Google algorithm penalty, or broken links. You also grow organic traffic, which is free. B2B Marketing Metrics That Matter.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. Use the power of storytelling to reach the people you’re ultimately marketing to. Harness the Power of Storytelling and Emotions. And, this isn’t working anymore. Image source: [link].

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Scoop.it

FEBRUARY 1, 2024

The right content curation strategies can increase website traffic and help boost rankings quite effectively. If generating traffic and boosting your rank is an important KPI, original content is a great tool. Google Analytics will come in handy for monitoring this KPI as well.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

ClearVoice

FEBRUARY 11, 2019

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Which Google Analytics WordPress plugin should I use? Following the Google Analytics WordPress plugin space was no easy task, especially as new plugins came along to unseat previous incumbent winners.

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Velocity Partners

JUNE 6, 2023

Ask one how a project is going and they’ll describe success in certain terms: traffic, sign-ups, downloads and conversions (or go even deeper into session length, click through rate and CRO). The reality is a lot of marketers never measure beyond the categories Google Analytics defined. The next step is to make this compelling.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

Sprout Social

APRIL 4, 2023

If you want to drive traffic from social media to your blog or website, follow something similar. Additionally, you can create a trackable link with Sproutlink to measure the impact your ephemeral content has on traffic to your website. You can determine this through native analytics or a social media management tool, like Sprout.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Website traffic, for instance, has exploded. Social analytics. Web / mobile analytics. Did we get it right? What did we miss? Let’s Look Back.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Marketing Insider Group

APRIL 13, 2021

Similarly, content marketers need to take a tip from these professional storytellers. Your content and social media analytics can provide insights into their hopes, dreams, and pain points. With quality content published consistently, you can bring more traffic to your site – and more revenue into your coffers. Tension ensues.

Conversion 340

Conversion Brand Identity Branding Marketing Management 340

Kaon

SEPTEMBER 24, 2015

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Number one challenge all social media users face is measuring.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Navigate the Channel

DECEMBER 14, 2023

This visual storytelling allows potential customers to get a better understanding of what a business has to offer, leading to higher engagement and conversions. Analytics and Data Insights Social media marketing provides access to a wealth of data and analytics. Goals provide that clarity by specifying the desired outcomes.

Social Media 65

Social Media Allocation Social Marketing Media 65

Tomorrow People

MARCH 23, 2021

So, how can you know which analytics metrics are most important for you to focus on? Drive traffic and build awareness. Is the traffic mostly generic? But now more than ever, you are responsible for business results. That means acquiring some of the skills data scientists bring to the game. But no two businesses are alike.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Aberdeen

JUNE 9, 2017

Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Software usage analytics can help provide a boost to your marketing technology stack, leading to deeper customer engagement and real business results. Supercharge Web Analytics. Every marketing department wants to engage in better storytelling.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

ClearVoice

OCTOBER 27, 2023

Is your ecommerce website generating a lot of traffic but very few sales? Or maybe your landing page generates just a handful of leads despite driving tons of traffic to your website. Is your subscription-based service facing difficulties converting free trial users into paying customers?

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Zoominfo

JUNE 25, 2018

Brand story videos: Brand storytelling has become increasingly important in the B2B space. We recommend you focus on building an organic audience but use targeted advertising to supplement traffic to your YouTube page and boost important video campaigns. And research shows, your customers are already searching for video demos.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Contently

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. “We really want to grow this audio form of storytelling,” said Bennefield. Marriott just had to approach it differently.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Vidyard

DECEMBER 10, 2020

Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes. Runners-Up: InVision, Lightico. Honorable Mentions: Trimble, No Lift Install.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Parse.ly

APRIL 2, 2021

Developing the right content marketing tactics using analytics. Applying content analytics to your campaigns. The good news is that this is already starting to happen: Going into 2020, web analytics tools represent the most commonly used type of content marketing technology. Marketing is about storytelling. .

Storytelling 52

Storytelling Top of Funnel Digital Marketing Funnels Analytics 52

Parse.ly

APRIL 2, 2021

Developing the right content marketing tactics using analytics. Applying content analytics to your campaigns. The good news is that this is already starting to happen: Going into 2020, web analytics tools represent the most commonly used type of content marketing technology. Marketing is about storytelling. .

Storytelling 52

Storytelling Top of Funnel Digital Marketing Funnels Analytics 52

Zoominfo

DECEMBER 19, 2018

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. 7. Carla Johnson. 8. Capterra. 9. Ahrefs TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Kabbage

NOVEMBER 9, 2016

Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. TopRank Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

B2B Digital Marketer

NOVEMBER 9, 2023

Techniques for contextualizing and analyzing website traffic to extract valuable insights. 06:44 – Understanding the impact of contextualizing data and analyzing website traffic. 06:44 – Understanding the impact of contextualizing data and analyzing website traffic.

Marketing AI 52

Marketing AI B2B Thought Leadership Thought Leadership Marketing & Strategy 52