Valasys

AUGUST 14, 2020

The engagement metrics such as the Click-Through Rate (CTR) and Cost-per-Click (CPC) and the conversion metrics such as Visit Conversion Rate and Visitor Conversion Rate are the ones that can be directly aligned with your business bottom-line goals, and reflect on the true value. alt – Employ web analytics to boost your social content).

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Single Grain

JANUARY 18, 2024

For a topic like event marketing, viewers might be looking for innovative strategies, industry insights or practical tips – as in our Marketing School video “The Biggest Lesson Neil Learned From Sending Out 255 Million Emails”: Incorporate Storytelling Elements: Use storytelling to make your content more relatable and memorable.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

QuanticMind

OCTOBER 24, 2017

Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. Reporting & Analytics: “What’s Your Audience Thinking? Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. 8 Hidden PPC Reports to Find Out” by Aaron Levy.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Storytelling helps build emotional connections with your audience.

Webinar Metrics 95

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 95

Content Standard

APRIL 19, 2024

For example, the platform still provides a straightforward way to share links in posts, which can be a low-lift tactic for driving engagement and traffic. Instagram Instagram reigns supreme for visual storytelling, offering a variety of placement options, including in-feed posts, Carousels, Stories, and Reels.

Paid Content 99

Paid Content Social Media Advertising Channels Branding 99

QuanticMind

JULY 11, 2017

Joe Martin . @Joedmarti – Social Analytics Lead & Evangelist, Adobe. I think it will put a greater emphasis on data storytellers vs. data scientists.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Unbounce

AUGUST 6, 2021

Many of these channels have analytic reports built into the platform but you can also use social listening tools like Keyhole to track mentions of your brand, monitor conversions about competitors, and spot opportunities for relationship building. Google Analytics or Site Performance Reporting Alternatives. Analyze Your Findings.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Content Marketing Institute

MAY 14, 2018

By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). NobleDigitalOne Click To Tweet.

Marketing & Strategy 110

Marketing & Strategy Marketing Strategy Video Marketing Planning 110

DotDigital

JUNE 21, 2021

On the marketing side, we use Google Analytics, Hotjar, Moz for traffic, conversion, and search engine optimization across the website. And I’m sure many can relate to the feeling when we’re sent a Slack message from a boss or a colleague like “Can you send me our website traffic stats?” or “What do our email stats look like?”

Google 52

Google Marketing Automation Services Click Rate Digital Marketing Funnels 52

Anyword

SEPTEMBER 25, 2019

Google Analytics metrics like time on site, pages per session, or bounce rate may give you a good snapshot of single sessions or traffic sources, but that doesn’t help you with the big picture: finding loyal users. Distribution is now the key for effective storytelling. Enter Loyalty Score. Endless Potential. The upshot?

Loyalty 41

Loyalty Allocation Lead Scoring Lead Ranking 41

Anyword

SEPTEMBER 25, 2019

Google Analytics metrics like time on site, pages per session, or bounce rate may give you a good snapshot of single sessions or traffic sources, but that doesn’t help you with the big picture: finding loyal users. Distribution is now the key for effective storytelling. Enter Loyalty Score. Endless Potential. The upshot?

Loyalty 40

Loyalty Allocation Lead Scoring Lead Ranking 40

Marketing Insider Group

OCTOBER 23, 2023

Achieving this level of resonance can lead to increased traffic, higher conversion rates, and substantial growth for your brand. CTR far exceeds industry averages. CTR (Click-Through Rate). A high CTR indicates that our headlines and visuals are resonating. The burning question is: How? And our answer? Podcast Popularity.

Paid Search Agency 229

Paid Search Agency Cost Per Click Ads Lead Scoring 229

Convert

AUGUST 30, 2022

Note: The metrics you can track on the Shopify professional reports depend on the Shopify plan you’re subscribed to—higher plans offer more analytics and reports. Shopify Analytics: The 3 Metrics You Should Pay Extra Attention to. Slide 3: Google Analytics overview for a specific period. Adding Creatives For Visual Storytelling.

Lead Ranking 52

Lead Ranking Lead Scoring Conversion Rate Click Rate 52

Single Grain

JUNE 5, 2023

The mobile focus of this format caters to the fact that mobile phones account for 60.66% of all website traffic. 2) Create Enticing Ad Copy Ad copy is the key content that excites and convinces potential buyers to increase your website traffic, conversions, profitability, and ROI. This clear value-added feature grabs users’ attention.

Paid Content 89

Paid Content Advertising Agencies Facebook Advertisements 89

Convert

JANUARY 31, 2022

Originally, all traffic was directed to their website’s homepage. So, they decided to create a dedicated landing page for the campaign, drive traffic to it, and see how it performed in comparison to the website homepage. What you can learn from this: Visual storytelling can be optimized to increase conversion.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 Igloo Software Boosted Email CTR 189% Using Video Emails 1.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Belkins

SEPTEMBER 22, 2019

To explore your audience properly, you would need to take a look at: Google Analytics. Depending on your content goals, your KPIs should be: Traffic. Compared to B2C, SEO for B2B drives less organic traffic. However, you must make the most out of the traffic you receive because it almost entirely consists of decision-makers.

Top of Funnel 40

Top of Funnel Marketing Funnels Content Marketing Ad Building 40

LeadSquared

APRIL 28, 2016

It depends on a lot of things – channels (PPC’s conversion would differ from direct traffic etc.), I would like all my people to become storytellers. Whats is the amount of time a marketing team should spend in actual marketing vs marketing analytics ? a) search term + ad copy relevance (determined by CTR).

Webinar Metrics 52

Webinar Metrics FAQ Allocation Marketing & Strategy 52

Brandpoint

JUNE 24, 2021

A reputable resource for all things content marketing, the Content Marketing Institute is “the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.” CTR: Clickthrough Rate. GA: Google Analytics.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Google researchers ran statistical models on their SERPs to find out if paid search eats up organic traffic. Convert traffic to leads. Click-through rate (CTR).

Paid Content 97

Paid Content Lead Ranking Lead Scoring Lead Gen 97

Single Grain

SEPTEMBER 10, 2019

Dive Deeper: Creating Google Analytics Funnels and Goals: A Step-by-Step Guide. We created ClickFlow , a tool that lets you to test the effectiveness of each page (or groups of pages) to increase your organic traffic without the hassle of building links or writing more content. Click-through rate (CTR) is a direct ranking factor.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Outgrow

MAY 6, 2020

SevenAtoms is an all-round digital marketing agency that helps your business drive traffic and increase conversions online. And not to mention, they will focus on improving traffic and conversions. They offer a stack of services that work together to help your brand from driving traffic to generating sales. 4) Single Grain.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Top of Funnel 92

Vidyard

FEBRUARY 2, 2021

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 Igloo Software Boosted Email CTR 189% Using Video Emails 1.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

KoMarketing Associates

JULY 18, 2019

Google saw a 16% growth in ad CTR since switching the “Ad” icon from green to black (and making it virtually indistinguishable from organic search results) #mozcon @randfish pic.twitter.com/NaLzOayUH8. Planning ahead is crucial for analytics reporting. . — Melina Beeston (@mkbeesto) July 15, 2019. this is SO important.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

Optinmonster

FEBRUARY 19, 2024

X Analytics makes it easy for you to understand your audience and their preferences. To view the performance of your posts on X, visit the X Analytics page. For individual post analytics, you can click on the 3 dots icon on the far-right of a post and click on View post analytics.

Paid Content 90

Paid Content Lead Generation Lead Scoring Lead Ranking 90

Single Grain

FEBRUARY 10, 2020

Wondered if CTA and CTR were out-of-state television networks? Analytics is essentially the noun form of analyze and means t he systematic and detailed examination of data. Why does a content marketer care about analytics? Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

LeadSquared

JUNE 22, 2021

Website Visit Traffic You want to drive traffic to a particular landing page or a website page. Engagement Traffic You want to drive traffic to your post. They can add massive value to your business by helping you build domain authority, boost brand presence, and increase website traffic. Engagement.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52

Single Grain

DECEMBER 6, 2019

Increased traffic to your web page. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Better yet, it suggests valuable new keywords that you should target to get more traffic. 20 ) Predictive & Augmented Analytics. The benefits of using social media stories include: Increased brand awareness. As Bonnie D.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Single Grain

NOVEMBER 28, 2023

Its unique ability to combine storytelling with visual and auditory stimuli makes it highly effective in creating memorable and impactful brand messages. Since 84% of people say they bought a product or service after watching a brand’s video, video advertising can result in more conversions.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126