SnapApp

JULY 29, 2015

We recently held a webinar with Certain, a leader in event data management software, all about how to get better results at events and show more concrete ROI. Tie Everything Back to Your Marketing Automation & Analytics Systems. Events are a huge channel for marketers – but do we know exactly what we’re getting out of them?

ROI 48

ROI Marketing Automation Services Lead Ranking Lead Scoring 48

SnapApp

OCTOBER 16, 2015

Qvidian , a leading provider of sales execution software, faced that exact challenge when they developed their Sales Execution Maturity Model. Through a series of twelve questions covering process, content, analytics, and more, prospects mapped their sales execution system against one of the levels in the Model.

Lead Ranking 48

Lead Ranking Marketing Automation Services Marketing Management Content 48

SnapApp

APRIL 12, 2016

There, I was leading distributed teams that delivered core technology to the stack including web and mobile applications, data/analytics, internationalization, and embedded systems development of technology that is installed in every Zipcar around the world. So what does all that mean?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Budget Programs 48

SnapApp

SEPTEMBER 25, 2018

Regardless of what you’re tracking, you need the proper analytics in place to ensure your team is collecting everything you need to make data-backed decisions. Whether you’re using sophisticated tracking software or keeping it old school with spreadsheets, understanding where you’re trending with leads will help drive success.

Lead Generation 83

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 83

SnapApp

JANUARY 9, 2014

This metric can be easily found in Google Analytics. It, too, can be easily found in Google Analytics. This metric, also found easily in Google Analytics, is just what it sounds like. This can be tracked for landing pages and web pages with your marketing automation software. Unique pageviews. Average Time on Page.

Marketing Analytics Tools 48

Marketing Analytics Tools Content Marketing Click Rate Content 48

SnapApp

SEPTEMBER 8, 2016

of Adobe Acrobat, the first software program that could interpret different file formats, which they called “PDFs.”. Again, since PDFs have no metrics or analytics functionality, it’s hard to say – so we asked some marketers to see what their goals were when they create and launch a PDF. What came as a result in 1993: Version 1.0

Work Management 48

Work Management Lock-In Lead Ranking Lead Scoring 48

SnapApp

NOVEMBER 13, 2018

Test out different analytics software that not only makes tracking your ROI easy, but that seamlessly integrates with your other marketing efforts. Without the proper tools and KPI monitoring, it can be challenging to keep track of this.

Webinar Metrics 103

Webinar Metrics Content Peer-to-peer Broadcasting 103

SnapApp

DECEMBER 22, 2014

But since we’re a team of marketers marketing content marketing software, we also found a few marketing lessons tucked away in this timeless Muppets gem. We collect data from our analytics programs to tell us what worked, what didn’t, and why. So it’s no surprise it holds a few important life lessons. Learn from the past.

Wikipedia 48

Wikipedia Copywriting Landing Pages Act-On 48

SnapApp

MAY 22, 2015

By housing your interactive content on a landing page, you can join SnapApp analytics data with the robust behavioral data collected via marketing automation to get an even deeper understanding of your prospects’ interests and expectations. This tool is located on the publish tab of the builder.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

SnapApp

APRIL 18, 2016

As marketers are being tasked with providing more in-depth analytics for their various marketing efforts, they’ve looked to technology and tools to simplify their complex to-do lists. Marketing software spending is projected reach $32B+ by 2018. It makes sense, too. VentureBeat. Scott Brinker. EmailMonday. Korn Ferry.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

SnapApp

JUNE 28, 2016

After visitors registered themselves for its webinar, “Drive Employee Engagement With Predictive Analytics,” Castlight sent an email containing a link to a pre-webinar survey. TeamQuest , a computer software company based in Iowa, also used a pre-webinar survey with the goal of increasing conversion rates for the event.

Webinar Metrics 48

Webinar Metrics Advertising Benchmark Click Rate Customer Surveys 48

SnapApp

JUNE 28, 2016

After visitors registered themselves for its webinar, “Drive Employee Engagement With Predictive Analytics,” Castlight sent an email containing a link to a pre-webinar survey. TeamQuest , a computer software company based in Iowa, also used a pre-webinar survey with the goal of increasing conversion rates for the event.

Webinar Metrics 48

Webinar Metrics Advertising Benchmark Click Rate Customer Surveys 48

SnapApp

MAY 7, 2018

When one of Workfront’s competitors announced it was closing down, the management software company ran a targeted direct mail campaign using predictive analytics to identify premium prospects. . This is the perfect example of a brave company seizing a big opportunity. The campaign wasn’t something simple like a postcard, though.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

FEBRUARY 13, 2014

SnapApp software allows you to become more agile by having the ability and resources to make changes instantly and easily without having to go through the ‘ring of approvals’. There are platforms that allow you to do everything , quickly and with ease, in one area. Understand Your Users With Real Time Data.

Marketing Automation Services 48

Marketing Automation Services Top of Funnel Tips Distribution 48

SnapApp

MAY 7, 2018

When one of Workfront’s competitors announced it was closing down, the management software company ran a targeted direct mail campaign using predictive analytics to identify premium prospects. This is the perfect example of a brave company seizing a big opportunity. The campaign wasn’t something simple like a postcard, though.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

NOVEMBER 14, 2011

Web analytics is the field that makes sense of these numbers, and a number of resources provide intuitive solutions for a variety of experience levels. In the web publishing community, Google Analytics and Webmaster tools are industry staples for beginner, intermediate, and experienced analysts. Facebook apps ).

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

SnapApp

AUGUST 19, 2016

In This Issue: How Google Analytics Ruined Marketing. How Google Analytics Ruined Marketing. How Google Analytics Ruined Marketing. Traditionally, HCSS, a software company based in Texas (and a SnapApp customer !), 5 Secrets to Creating a Business That Has Longevity. Want a Better Customer Experience?

Analytics 48

Analytics Marketing Analytics Tools Blogger Opinions 48

SnapApp

MAY 29, 2018

With the help of an analytics platform and some basic attribution models , you can unpack the buyer journey and analyze common paths to purchase. Lead qualification can be automated with sales software, as B2B SaaS company Lengow did in this case study. Top channels. Which channels drive your most qualified leads?

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Primus Software Corporation | Director of Sales & Marketing. . . Brian Carter.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

MARCH 7, 2018

Email marketing software. Social media management software and analytics. Google analytics and adwords. CRM and CMS software. . In the same Fast Company article, the third weakness listed is Lead Nurturing and Technical Skills. They list examples like: .

Course 63

Course CMS Development Advertising Agencies Work Management 63

SnapApp

JUNE 14, 2018

Blackbaud’s landing page for Target Analytics does an excellent job summarizing the services provided without cluttering the landing page with irrelevant information. Another great feature of this landing page is the video clip located just to the right of the Target Analytics description. CA Technologies.

Landing Pages 75

Landing Pages Examples Work Management Marketing Management 75

SnapApp

AUGUST 14, 2018

This software allows you to conduct email surveys on an ongoing basis so you always know what your audience wants and needs. Metrics/Analytics and Data Synthesis. There are many tools out there today that make strengthening this particular skill ultra-easy: Google Analytics. Interactive quizzes and assessments.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72

SnapApp

OCTOBER 18, 2018

That might mean integrating a new CRM software that better organizes your sales information, or streamlining how your team prioritizes lead profiles. If you aren’t sure which pages on your site see the most traffic, it’s time to consult your site analytics. How to fix it: Consider establishing a lead scoring process.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

AUGUST 14, 2018

This software allows you to conduct email surveys on an ongoing basis so you always know what your audience wants and needs. Metrics/Analytics and Data Synthesis. There are many tools out there today that make strengthening this particular skill ultra-easy: Google Analytics. Interactive quizzes and assessments.

Resources 48

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 48

SnapApp

MARCH 2, 2018

The modern marketer's technology stack removes the need for analytics guesswork. The godfather of web analytics, Avinash Kaushik said it well: . There are few things more complicated in analytics (all analytics, big data and huge data!) It is also the default attribution model in your Google Analytics account. . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

SnapApp

OCTOBER 3, 2017

My favorite new metric is using ABM technology that groups all my web metrics in Google Analytics by account. Analytics are imperfect, but it's even worse when marketing doesn't contribute to sales success. Primus Software Corporation | Director of Sales & Marketing. . . 2: Align the organization. Mike McGrail.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

SnapApp

FEBRUARY 13, 2018

Deeper analytics. It’s not enough to be looking at anonymized analytics or a list of email addresses, open and click rates — you want progressive lead profiling, enriched by data from multiple channels. That said, the ability to capture lead data and draw actionable insights at scale is dependent on the software you use.

Marketing & Strategy 63

Marketing & Strategy Marketing Strategy Examples Multi-Touch Attribution 63

SnapApp

FEBRUARY 19, 2016

Blackbaud is a supplier of software and services designed for nonprofit organizations. Its products focus on fundraising, website management, CRM, analytics, financial management, ticketing, and education administration. ” Who is Blackbaud? Planning the Campaign: Show Don’t Tell.

Communities 54

Communities Peer-to-peer Campaigns Buzz 54

SnapApp

FEBRUARY 18, 2016

Blackbaud is a supplier of software and services designed for nonprofit organizations. Its products focus on fundraising, website management, CRM, analytics, financial management, ticketing, and education administration. Today we’ll take a close look at how Blackbaud did exactly that with their “Feeding America Photo Contest.”.

Communities 48

Communities Peer-to-peer Campaigns Buzz 48

SnapApp

APRIL 5, 2016

Analytics is key to figuring out how your buyers found you. Working backwards through site analytics, you can determine which keywords leads used and how long they stayed on your site. Cornerstone, a Software-as-a-Service company, offered a fun HR personality quiz at the HR Tech Euro Conference & Expot.

Research 48

Research Buyer Personas Top of Funnel B2B 48

SnapApp

APRIL 5, 2016

Analytics is key to figuring out how your buyers found you. Working backwards through site analytics, you can determine which keywords leads used and how long they stayed on your site. Cornerstone, a Software-as-a-Service company, offered a fun HR personality quiz at the HR Tech Euro Conference & Expot.

Research 48

Research Buyer Personas Top of Funnel B2B 48

SnapApp

AUGUST 9, 2017

The products Salesforce offers – CRM solutions, analytics, marketing software, IoT – are, at first glance, pretty cold and distant. . Take a note from B2C marketers and turn your corporate culture into a compelling story through marketing content. . Salesforce is a prime example of a company that’s done this well.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

SnapApp

JULY 24, 2017

Multinational software company Citrix took product comparison content to a whole new level with their “GoToMeeting MVPs” campaign. . . Video software company Vidyard knows a thing or two about engaging audiences with creative video. iLevel Solutions provides investment portfolio software solutions to private capital firms. .

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

SnapApp

MARCH 16, 2017

To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. CRM software like Salesforce or HubSpot. VentureBeat. Korn Ferry.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

SnapApp

FEBRUARY 24, 2017

Apester is an online software that businesses or individuals can use to create elements of interaction to incorporate into their website content. . Their website is an interactive story: Apester’s website effectively showcases the meaning of branded “interactive storytelling”.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

SnapApp

DECEMBER 22, 2016

Litmus is a tool you can use with your current email marketing software to test and track emails with detailed analytics. This blog has dozens of subcategories to browse through, from deliverability to subject lines to analytics. Analytics, Excel, technical SEO and more. Copywriting. Demand Gen / Lead Gen. Social Media.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

DECEMBER 14, 2016

so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Cognitive Marketing / Predictive Analytics. Forget the software. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62