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Advertising in local markets: A playbook for success

Martech

Economic conditions are crucial. Apply data and predictive analytics Data and predictive analytics are indispensable tools for successfully reaching local target markets. Predictive analytics offer foresight into competitors’ potential moves, allowing you to strategize effectively to maintain a competitive edge.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.

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How to transform customer experience with AI

Martech

I mentioned a few considerations above, but other use cases that may fall into the three categories I wrote about include: Predictive and prescriptive analytics to identify the likelihood of future outcomes and to prescribe next best actions to ensure those outcomes are achieved. Journey orchestration to optimize the experience. Get MarTech!

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Why and How to Send A Personalized Discount Email

SendX

Benefits of sending tailored price drop emails. You’ll also see how they help you offer competitive pricing , without sacrificing good profit margins. In our case, we approach personalization from a pricing perspective. And what if after you use the discount, it’s exactly at a price that you’re willing to pay?

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HubSpot’s April 2023 releases: The manager’s guide

Martech

Add conditional logic to the ‘Create record’ form (beta). To make it easier to upsell and retain customers who need to make changes to their subscriptions, you can change products, prices, quantities and discounts without canceling and restarting the subscription. Improved payouts experience. Get MarTech! In your inbox.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Data Analytics and Metrics The role of data analytics in shaping an effective strategy is very beneficial for collecting valuable insight. Advanced tools and software dedicated to data analytics enable organizations to not only collect these metrics but also analyze trends and patterns over time.

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Is Your Website Making Your Prospects Hate You?

Biznology

Deep in the user agreement, I signed with DirecTV was a language that allowed them to change the channels they offer me and the price they charge me each month, even though I was committed to them for the length of the contract without an “out” — even if I didn’t like the changes. Don’t Hide the Details.