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Memorial Day Email and SMS Marketing Best Practices

SmartBug Media

With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. But what are the best practices to get opens, clicks, and conversions? In this article, we'll walk you through five best practices to leverage for a winning Memorial Day email and SMS marketing campaign.

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List Growth Strategies to Gain Revenue from Your E-Commerce Email & SMS Efforts

SmartBug Media

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. Each email and SMS subscriber is worth a certain amount of revenue, and that amount can be substantial if you run your campaigns right.

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

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Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways

Litmus

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Often, re-engagement campaigns rely heavily on open rate data.

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Lisa’s App of the Week: Iterable

Heinz Marketing

Many companies have been struggling with this tough market, and many have faced budget cuts and slow purchase cycles. In “Marketing’s Role Post Purchase” , Payal Parikh explains that it’s more important than ever to remember that loyal customers are an important source of cash flow and organic growth.

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Key Benefits of Mass Text Messaging in B2B Marketing

Valasys

Understanding Mass Text Messaging Mass text messaging, also known as SMS marketing, involves sending promotional messages or notifications to a large group of recipients simultaneously. With the rise of smartphones and the increasing reliance on mobile devices, SMS has become an integral part of our daily lives.

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How marketing automation empowers your team, and whole org

Sprout Social

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Automation tools are popular in marketing departments.