Crimson Marketing

DECEMBER 17, 2015

Al talks about his lead generation engine, martech stack, acquisition cost, lifetime value, culture of testing, prediction analytics, data management, metrics tracking, KPI, churn rates, attribution, display re-targeting, SEM, trade shows, sports sponsorships and the balance between the creative and analytics.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

JULY 23, 2015

And can help measure marketing effectiveness. The first step is to define common terms, goals, and measurements. Some marketing departments don’t focus on revenue as a goal because they either don’t know how or think they can’t measure it. Many marketing professionals would say it’s not possible or desirable to meet a quota.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

MARCH 18, 2015

Bye-bye silos: Your web analytics, e-commerce results and social campaign data are helpful, but “really a siloed kind of view in a vacuum,” Brad says. Their technologies help marketers rise above the increasing clutter of the web to understand the performance of their content and drive measurable business results. .

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

JUNE 17, 2013

As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging. It’s all about making and keeping promises.

Loyalty 100

Loyalty Barriers Advertising Agencies Demand 100

Crimson Marketing

FEBRUARY 9, 2015

” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. Can marketers deliver amid ongoing performance pressures?”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

JANUARY 13, 2015

For example, be sure your core systems can easily maintain business and data continuity if you do swap out a stack component such as an email service provider (ESP), marketing automation platform or marketing analytics software.” Evaluate what risks are worth taking .

Marketing Management 100

Marketing Management Trends Marketing Automation Services CMO 100

Crimson Marketing

MAY 30, 2013

Map your measurement - “The ultimate benefit of mapping is identifying the mix of touchpoints and messages that drive the best conversion rate. It’s almost never one medium or message but a mix that, with the right analytics, can always be improved and optimized.”

Product 100

Product Word of Mouth Advertising Mediums Fulfillment 100

Crimson Marketing

NOVEMBER 18, 2013

Measure and analyze. ” Analytics provide insight into your content strategy and help you make any necessary improvements to your initiatives. Figure out what content strategy works best for you and keep track of best practices to help others in your company learn.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

AUGUST 4, 2015

Make a plan to improve your B2B marketing efforts using the steps above, and then choose metrics to measure your success. Moreover, you cannot rely entirely on analytics. Targeting specific demographics is a great way to boost #B2Bmarketing into overdrive Click To Tweet. Step 4 – Don’t Let Perfect Get in the Way of Better.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

JULY 15, 2014

Cloud based predictive marketing analytics is about to change that dramatically. In this episode of Moneyball for Marketing, Dominique Levin, CMO at AgilOne, explains why marketing analytics are crucial not only for maximum profitability but also for customer retention. She holds a MBA in Entrepreneurship from Harvard University.

CMO 100

CMO Online Marketing Analytics Buyer Personas 100

Crimson Marketing

OCTOBER 23, 2013

This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Key metrics you want to be able to measure are: Brand Awareness. Google Analytics can help you in each of these key areas. The post How To Create Killer Content With Google Analytics appeared first on Crimson Marketing.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

APRIL 29, 2013

My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. Set measurable goals and measure your results.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

AUGUST 12, 2015

It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts. Here are four marketing analytics for demonstrating marketing’s ability to drive revenue. So how do you do it? Flow : Where are prospects connecting with your marketing programs?

Analytics 100

Analytics Top of Funnel Trade Show Advertising Funnels 100

Crimson Marketing

JULY 24, 2014

Get your marketing analytics in place. Many marketing departments don’t know how to focus on revenue as a goal because they don’t understand how they can measure it. Marketing technology will be imperative to connect the dots across the buyer’s journey and measure key performance indicators that support revenue generation. .

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

AUGUST 21, 2014

Measure all of your marketing activities to make sure your marketing experimentation is giving you the right results. Use marketing intelligence to improve targeting and measure data. “These marketers then close the loop by combining this data-driven targeting with a process for continuous measurement.

Peer-to-peer 100

Peer-to-peer Gartner Digital Marketing Funnels CMO 100

Crimson Marketing

JULY 9, 2015

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. We often call that intuition, instinct, or “gut feel,” and it holds a mystical place in the minds of marketers.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

NOVEMBER 26, 2013

Better marketing analytics can improve the returns 10-20%: $100-$200 billion. 50% of companies surveyed reported struggling to measure the impact of digital marketing on sales and profits. According to a survey of chief marketing officers: 63% of projects do not use marketing analytics to inform decisions.

CAN-SPAM 100

CAN-SPAM Mobile Marketing Marketing Mix Customer Surveys 100