KoMarketing Associates

DECEMBER 4, 2017

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. However, 79 percent still believe that data analytics will be the technological development with the highest impact over the next year. Utilizing Marketing Data to Yield ROI.

Analytics 196

Analytics SEM Aggregators CMO 196

KoMarketing Associates

OCTOBER 6, 2016

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success.

Analytics 227

Analytics B2B Marketing Tools B2B 227

KoMarketing Associates

JULY 28, 2020

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. Statistics suggest that the top skill for marketers today (88%) is having a general understanding of the industry.

Positioning 157

Positioning Analytics Generation Work Management 157

KoMarketing Associates

AUGUST 15, 2018

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies.

Lead Scoring 150

Lead Scoring Lead Ranking Creativity Analytics 150

KoMarketing Associates

SEPTEMBER 10, 2018

Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward. Marketers and the Continued Connection to Customers.

Marketing Report 157

Marketing Report Analytics Peer-to-peer Touchpoints 157

KoMarketing Associates

JANUARY 24, 2019

As more marketers turn to data to create a more robust customer experience, new research suggests that they want to be more “data self-sufficient.” However, 66 percent of marketers agree that “walled gardens” – closed systems with little room for free data movement — are preventing them from improving their first-party data.

Customer Surveys 143

Customer Surveys Analytics Work Management Barriers 143

KoMarketing Associates

OCTOBER 29, 2020

Although marketers have not always been keen to use the data at their fingertips, new research suggests that more of them are looking to take advantage of analytics in the coming months. In general, the majority of marketers (43%) say that their current digital analytics technology has helped improve the customer experience.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

KoMarketing Associates

FEBRUARY 21, 2018

Marketers continue to turn to data and analytics to achieve top objectives, but research shows that they would still like to improve their use of this information. That being said, the majority of marketers are still seeing success in terms of utilizing marketing data and technology. B2B Marketers and Data and Analytics.

Analytics 138

Analytics Class Marketing & Strategy Customer Surveys 138

KoMarketing Associates

MAY 17, 2023

As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. The majority of Star Performers (49%) claimed that they had “significant trust or confidence” in the accuracy of their marketing metrics.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

KoMarketing Associates

APRIL 10, 2017

When marketers review their relationship with agencies, they want to know that they are fully capable of utilizing data and analytics to the best of their ability, according to new research. Additionally, 50 percent of marketers surveyed claimed that they have begun moving some of their advertising work in-house.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Analytics 120

KoMarketing Associates

OCTOBER 24, 2019

Data and analytics continue to be beneficial to marketers who are looking to personalize the customer experience, according to new research. Furthermore, email remains a critical channel for marketers attempting to reach out to prospects and customers. Reaping the Benefits of Data and Analytics.

Multi-Touch Attribution 121

Multi-Touch Attribution Analytics Email Marketing Personalization 121

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. of their marketing budget to analytics.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

AUGUST 31, 2022

Stressed out about the switch to Google Analytics 4? There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . What is a Conversion?

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

DECEMBER 4, 2018

As B2B marketers look for new ways to reach out to their target audience, they are turning to data and analytics more frequently. However, not all marketers are confident in the data they are using to achieve their initiatives. In addition, 88 percent believe that data is critical for account-based marketing.

Marketing Report 122

Marketing Report Analytics B2B Marketing B2B 122

KoMarketing Associates

NOVEMBER 16, 2022

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. of respondents said they were satisfied with their marketing team’s personalization results and efforts. Identifying Marketers’ Customer Engagement Challenges. As a result, only 8.5%

Resources 271

Resources Personalization Advertising Agencies Custom Publishing 271

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. When it comes to the various tools that marketers are leveraging, the majority (23.1%) are using a customer relationship management (CRM) platform. Additionally, 20.9%

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

KoMarketing Associates

NOVEMBER 8, 2017

Executive marketers are already seeing the benefits of utilizing analytics, and new research shows that CMOs intend to invest more in data in the coming years. At the moment, marketing leaders appear to be struggling with the analytics tools they have at their disposal. Marketers Lacking Access to Customer Data.

Marketing Report 120

Marketing Report Analytics CMO Custom Publishing 120

KoMarketing Associates

NOVEMBER 8, 2022

As more marketers turn their attention to their customers’ wants and needs, new research suggests that this area is growing in importance to them. Additionally, they are increasing their investment in customer marketing as a whole. This comes as marketers begin to map the buyer journey and leverage data and analytics.

Buyer's Journey 234

Buyer's Journey Marketing & Strategy Custom Publishing Statistics 234

KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. As a result, 40% stated that their budget for data-driven marketing is “increasing moderately” for the year ahead. Uncovering the Potential of Marketing Data and Analytics.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4. Learn more here.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

JUNE 7, 2023

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

KoMarketing Associates

MAY 4, 2021

Even though marketers have made it a point to begin using data and analytics, new research suggests that they have not fine-tuned this aspect of their strategies just yet. This suggests that there is not a single source of data that marketers can turn to for all of the information they need.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

OCTOBER 26, 2021

As marketers adapt to the changing demands of their customers and feel the impact of the pandemic, new research indicates that many are replacing their existing marketing tools. Data capabilities appeared to lead in terms of the reasons behind switches in marketing tools. Leveraging Marketing Data and Analytics.

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

KoMarketing Associates

SEPTEMBER 7, 2016

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

KoMarketing Associates

JANUARY 16, 2017

As customers utilize more types of technology, marketing professionals are turning to their own resources to keep pace. Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. B2B Marketing and Predictive Analytics Benefits. Approximately 57 percent of U.S.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

KoMarketing Associates

MARCH 8, 2022

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

DECEMBER 6, 2022

Brand Keys recently released the results of its “Marketing on My Mind” survey, focused on determining which concerns are causing stress for CMOs, in particular. In the world of marketing, cures for nightmares are a bit more complex than a warm glass of milk,” said Robert Passikoff, founder and president of Brand Keys. “But

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

KoMarketing Associates

FEBRUARY 7, 2023

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. Most respondents (54%) believe that metaverse marketing will become a long-lasting trend.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

KoMarketing Associates

FEBRUARY 17, 2022

Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. Though marketing automation isn’t new, it’s clear that marketers are still viewing it as something to test out,” wrote the authors of the report.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

KoMarketing Associates

JULY 14, 2021

Investing in marketing technology, also known as martech, has not always been a top priority for companies. However, as their marketing teams continue to evolve, there is an increasing interest in this resource to drive revenue and achieve key objectives. The Impact of COVID-19 on Martech Investment.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

KoMarketing Associates

DECEMBER 7, 2022

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts. However, marketers are increasingly turning to technology to capture and leverage data. Planning for a Data-Driven Marketing Future.

B2B Marketing 223

B2B Marketing Planning B2B Account Based Marketing 223

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. About 20% of best-in-class marketers said that they have been “very successful” with the use of intent data.

Intent Data 265

Intent Data Class Intent Planning 265