Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. Use this guide to learn where direct traffic comes from, clean up your source tracking, and keep your content analytics actionable. Table of Contents.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Hubspot

FEBRUARY 26, 2019

As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm. You might think someone like Braden would continue to climb the creative career ladder in content marketing.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . .

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. Let’s say one goal is to increase combined traffic to your website from Facebook and Twitter by 5% to drive more email list subscriptions; take a look at click-through, bounce and traffic-to-conversion rates for each platform.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. It’s challenging to create high-quality leads that will convert into customers.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Contently

MAY 10, 2016

Put mid-level marketing manager in charge. Post on Twitter and Facebook, and wait for your 50,000 followers to become devoted readers. Step 4: Check Google Analytics. Too many content marketing programs still begin without a clear plan. Add “content” to his title. Step 3: Create 10 blog posts.

Planning 60

Planning Content Marketing Advertising Agencies Enterprise Management 60

NuSpark Consulting

APRIL 28, 2012

If you’re going to count the time and rates to engage, listen, and monitor social media as part of your ROI calculations, then you’d better start applying that same logic to your paid search agency, your digital agency, your ad agency, internal marketing staff, and any marketing consultants. All marketing must contribute to revenue.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

NuSpark Consulting

AUGUST 9, 2012

That’s one of the most misunderstood questions in marketing today. Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . Social media marketing in theory isn’t all that different from traditional media (well it is, but). Lists you appear on.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. likes, shares & comments.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Use Twitter for blog PR. Twitter is the logical front end to a blog post.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!

Social Media 100

Social Media ROI Media Lead Gen 100

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

MARCH 28, 2011

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. On average, normal bounce rates can range from the high 50s to high 70s, however most marketers are striving to be below 50. This is where marketing analytics comes in.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

NuSpark Consulting

SEPTEMBER 9, 2012

According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . If budget allows, display should be part of an integrated marketing plan. Related Posts: Performance Digital Display LinkedIn and Twitter Advertising and Marketing Options; A Primer Digital Advertising. Retargeting.

Display 100

Display Advertisements Advertising Lead Ranking 100

Ambal's Amusings

AUGUST 19, 2009

When using social tools for marketing purposes, you need to provide metrics that will justify your efforts. Measuring and monitoring traffic is the most common (and overrated) aspect of web analytics. Leads: If you're in the white paper and case studies industry, leads are what you're after. Traffic Is only One Variable.

Social Media 100

Social Media Media RSS Statistics 100

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? The business marketer needs to build a deeper relationship with their prospect or buyer. Why would this be useful?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Optinmonster

FEBRUARY 21, 2024

(Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.) These approaches highlight important elements that you’ll need for any content marketing strategy , so add these tips to your blog traffic arsenal when following the 5 steps outlined above.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Online Marketing Institute

MARCH 21, 2011

Target the content and tags of each product/service page of your site to a specific set of related keyword phrases–pay special attention to Title tags as Google and Bing/Yahoo display the Title tags in the search engine results pages. Google Analytics). Review your Web analytics each month.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Hinge Marketing

OCTOBER 2, 2013

Social media marketing, when executed well, can be just as scientific as the technologies employed in the project site. There is a strong case to be made for social media marketing: Prospective clients rely heavily on referrals and online search to find new firms. Developing Your Social Media Marketing Strategy.

Social Media 48

Social Media Social Marketing Tips Media 48

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. The first step is to set up a funnel visualization in Google Analytics. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Hinge Marketing

JULY 2, 2015

Online marketing works. In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. Yet architecture, engineering, and construction firms approach online marketing very conservatively, arguably more so than other professional services firms. Your Website.

Work Management 48

Work Management Marketing Management Online Marketing Marketing Proposals 48

Optinmonster

NOVEMBER 14, 2023

Do you want to learn how to create an effective content marketing strategy? Content marketing has emerged as a necessary strategy for businesses aiming to engage, inform, and convert their target audience. We’ll also explore how OptinMonster can elevate your content marketing efforts. What Is Content Marketing Strategy?

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 98

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Publish Frequently.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. discussions in relevant LinkedIn groups, trending topics on Twitter).

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Trade Press Services Newsletter

MAY 4, 2023

In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. LinkedIn Learning LinkedIn Learning is a treasure trove of knowledge for B2B marketers. When you purchase an annual subscription, the price drops to $24.99

Paid Content 130

Paid Content Education Marketing Automation Services Cost 130

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies. They cost less.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157