Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 110

Budget Programs Work Management Allocation Product 110

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Vision Edge Marketing

OCTOBER 3, 2023

The quest to discover new customers and retain the loyalty of existing ones is not without challenges. Moreover, the map to customer satisfaction and customer loyalty is ever-changing, requiring businesses to decipher clues and adapt their customer-centric strategies.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

The Customer

AUGUST 25, 2021

It’s time to revisit one of the simplest, most universal measures to test a company’s customer loyalty. Loyalty Should Be, Too. Companies need to be careful not to confuse customer satisfaction with customer loyalty; two very different measurements. Let’s Use RFM to Measure Customer Loyalty!

Loyalty 98

Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

Adobe Experience Cloud Blog

JUNE 2, 2020

When campuses were closed and classes moved online, tech companies stepped up to offer their products to students for free while they finished the semester remotely. This is where data analytics helps you see and think beyond the obvious and connect with your customers creatively, and with empathy.

Loyalty 174

Loyalty Personalization Ad Building Content 174

Martech

MAY 11, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Logiq ’s programmatic ad platform has AI-powered fraud detection and analytics.

Features 112

Features Click Fraud Product Advertising Agencies 112

Televerde

JUNE 14, 2022

Approximately 81% of customers say a good customer service experience means they’ll make another purchase with the same brand and 95% say that customer service is important for brand loyalty. Customer service analytics is the process of collecting and analyzing metrics from your customer service teams. The good news? Key Takeaways.

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Salesforce Marketing Cloud

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. Customer service analytics makes sense of the data from all your customer interactions and turns them into insights you can use to improve your customer service operations. Watch the demo What is customer service analytics? But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Anyword

DECEMBER 20, 2023

The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action.

Product 70

Product Paid Search Agency Marketing & Strategy Loyalty 70

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. But it would be misleading to pigeonhole SessionM as a system for loyalty marketers.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Martech

DECEMBER 13, 2021

End-to-end ad platform Amobee has announced an expansion of its partnership with IRI, the analytics and BI provider for the CPG market. IRI scores tokenized (anonymized) households based on their likelihood to convert on specific products. Traditional CPG retailers have found it harder to leverage purchase and loyalty data.

Analytics 101

Analytics Verticals Loyalty Paid Search Agency 101

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Unbounce

JULY 5, 2023

Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. And to make sure you keep using their products). The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Martech

MARCH 19, 2024

. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” trillion in annual global productivity. The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty.

Marketing AI 113

Marketing AI Conference Generation Loyalty 113

Navigate the Channel

JULY 18, 2023

Metrics and Analytics in Email Marketing Tracking and analyzing e-mail marketing metrics is crucial for building product companies to gauge the effectiveness of their campaigns and optimize their strategies. This analysis allows building product companies to set realistic goals and strive for better performance.

Product 65

Product Ad Building CTR Allocation 65

Navigate the Channel

AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. Understanding these features is crucial for building product marketers looking to capitalize on this platform effectively.

Social Media 65

Social Media Social Marketing Product Ad Building 65

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 59

Analytics Marketing AI Practices Allocation 59

Vision Edge Marketing

MARCH 12, 2024

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. This includes predictive analytics, machine learning, and other relevant techniques.

Training 242

Training Work Management Paid Search Agency Analytics 242

Navigate the Channel

JULY 17, 2023

Facebook, being one of the most popular social media platforms, offers a powerful analytics tool called Facebook Insights. This tool provides valuable data and metrics that can significantly benefit building products marketers. In a Nutshell: Facebook Insights provides valuable data and metrics for building products marketers.

Allocation 65

Allocation Facebook Cost Per Click Product 65

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 52

Analytics Marketing AI Practices Allocation 52

Varicent

DECEMBER 7, 2021

A sales forecast helps the rest of the business to make decisions about spending and investment and plan new product or service launches. It can also highlight how they might be able to boost sales revenues by reducing the length of the average sales cycle by changing a product specification, for example, in a way that makes it easier to buy.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Vision Edge Marketing

MARCH 3, 2014

Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” What do they do/not do?

Loyalty 100

Loyalty Paid Search Agency Planning Case Study 100

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital platforms empower wholesalers to showcase: vast product catalogs automate order processing, and offer personalized pricing for bulk orders.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

ERDM

MAY 15, 2018

Article by Ernan Roman Featured on CustomerThink.com Andrew George is the Lead for Loyalty and Retention at the Canadian Red Cross. His points about the need for improved customer journey analytics is critical for all marketers. Customer/donor journey analytics is a hot topic in marketing right now and rightly so.

Loyalty 67

Loyalty Analytics Lead Ranking Lead Scoring 67

Martech

APRIL 19, 2024

For example, a neighborhood experiencing gentrification may see demand rise for specific products or services. Differentiate by focusing on your unique selling propositions, such as quality, customer service or community involvement, to retain consumer interest and loyalty. Economic conditions are crucial.

Advertisements 117

Advertisements Advertising Allocation Planning 117

ClickZ

MAY 15, 2020

30-second summary: Cheetah Digital, a cross-channel customer engagement solution, was hired by Donatos Pizza to create a loyalty program leveraging their technology, Cheetah Digital. Jon Siegal, Cheetah’s VP of Global Loyalty and Sales, spoke to ClickZ about the program. Donatos is on its way to reaching one million loyalty members.

Loyalty 105

Loyalty Work Management SMS Marketing Management 105

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Tomorrow People

MAY 30, 2022

After all, you can’t build brand loyalty if you don’t have customers. Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. How to get started. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. billion in 2015 to $4.0 billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Marketing Insider Group

NOVEMBER 30, 2021

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Kaon

MARCH 24, 2016

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Vision Edge Marketing

FEBRUARY 21, 2023

– a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. While not every movie is a blockbuster and some may flop, this is a critical step in the movie production process.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Vision Edge Marketing

APRIL 9, 2024

It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. For B2B companies who desire to acquire and gain market share and category ownership , and to build customer trust and customer loyalty , customer-centricity is paramount. They are all about making the number.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Webbiquity

NOVEMBER 4, 2021

In what ways can I improve my product to meet their needs? Each time you earn a customer’s loyalty, you’re also gaining their buying power. When new customers start buying products or services from you (and have a great experience), they’re likely to refer your company to friends, family, and colleagues.

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. The changes introduced by the pandemic—from a rise in online shopping to more flexible brand loyalty—are set to stick around, suggests McKinsey. Increasingly, these efforts happen on digital battlegrounds.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130