Webbiquity

OCTOBER 17, 2023

Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). The economy (16%) and analytics (12%) trail considerably at second and third. LinkedIn is, of course, the top social media platform for B2B marketers. Leave a comment below or reach out on X/Twitter.

Social Media 311

Social Media Stats Marketing Report Paid Search Agency 311

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 101

Education Linkedin Practices Best Practices 101

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 101

Social Media Analytics Media Work Management 101

KoMarketing Associates

SEPTEMBER 7, 2016

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Presentation via Slideshare: Need more information?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. This not only improves the customer experience, but also frees up valuable time and resources for marketing and sales teams.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs ON THE LIGHTER SIDE: A lighthearted look at “Word-of-Mouth Marketing” by Marketoonist Tom Fishburne — Marketoonist Why Are We Still Doing What Simon Says?

B2B Marketing 129

B2B Marketing Search Marketing B2B Multi-Channel 129

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Webbiquity

FEBRUARY 21, 2023

That’s why when I started developing the BuzzGuru analytical platform. Now we’ve created an influencer discovery platform that saves time, finance, and human resources. My primary goal was to create an ultimate solution that automates as much manual work as possible. Surround yourself with forceful personalities.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals. Image Source.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. Predictive analytics are changing the B2B marketing landscape and for good reasons.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Go Beyond SEO

MARCH 13, 2024

LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. You have control over your budget, allowing you to allocate resources strategically and make the most out of your advertising investments. Adjust your strategies based on the data to optimize your results.

Social Media 78

Social Media Media Brand Identity Branding 78

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Time and Resource Savings: Automated content creation and scheduling reduce the time spent on manual tasks.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Marketing Insider Group

APRIL 12, 2021

The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. Investment is for resources, not ad dollars. Image: CMI. What paid channels do they use?

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Video Marketing 121

Video Marketing Youtube Click Rate Allocation 121

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Social Media 98

Social Media Features Media Curation 98

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Hubspot

JUNE 11, 2020

If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level. Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Google Analytics. A strategy is only as good as its tools.

Analytics 101

Analytics Work Management Planning Tools 101

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Brandpoint

AUGUST 21, 2023

How do you effectively allocate your resources to achieve remarkable results? Twitter: Use the real-time nature of Twitter to share industry news, engage in conversations with influencers and highlight your brand’s unique value proposition. Here at Brandpoint, we understand the complexities involved.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Biznology

JULY 28, 2021

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature?

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Martech

JUNE 3, 2022

Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. The following is an in-depth look at each educational resource based on rank: 1. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more. Fees: $3195.

Course 101

Course Paid Content Marketing Analytics Tools Work Management 101

Digilant

APRIL 13, 2021

Effective digital marketing analytics companies define leading campaigns. Research shows that today, digital advertising and marketing analytics companies are the most sought-after specializations in the industry. The best indicator of quality, when it comes to digital marketing analytics companies, is their digital presence.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Analytics Demand 52

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Monitor conversion rates to determine how customers respond to your CTAs. Utilize Automation.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

The Marketing Blender

DECEMBER 13, 2022

Resources. . The most popular platforms right now are Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Keep in mind that each platform has different types of content that work better than others; for example, thought leadership tends to work better on LinkedIn, while humor tends to identify more with Facebook.

Social Media 97

Social Media Social Marketing Planning Media 97

B2B Digital Marketer

MAY 9, 2024

18:55 – 20:41) Jim Rembach and Zee Jeremic discuss leveraging data insights and marketing automation to revolutionize sales processes, emphasizing the transformative potential of integrating advanced data analytics in sales strategies. (23:03 Utilizes analytics to optimize strategies and campaigns, increasing effectiveness.

Work Management 52

Work Management Marketing & Strategy B2B Sales Paid Search Agency 52

Top Rank Marketing

FEBRUARY 7, 2024

Marketing skills are digital skills LinkedIn’s 2023 B2B Marketing Benchmark reveals a telling trend: digital skills are seen as the bedrock of success for B2B marketers at every level. Our B2B marketing resources have the insights and expert guidance you need to navigate every aspect of digital marketing.

Digital Transformation 129

Digital Transformation B2B Advertising Benchmark Gartner 129

Webbiquity

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Setting up automation.

Marketing Automation Services 239

Marketing Automation Services Social Media Marketing Automation Social Marketing 239

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

SpotMe Blog

MAY 11, 2023

Scalable events – With their vast experience and resources, medical communications agencies can help you create dynamic events that grow as your business does. Onsite support – Medical communication companies often provide onsite support to ensure that everything runs smoothly during the event.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. An HCM system can play a crucial role here by centralizing learning content and enabling employees to access development resources, making it easy for people to advance their skills.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

SalesGrape

NOVEMBER 3, 2023

Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more. For instance, B2B companies often find success on LinkedIn due to its professional nature and networking opportunities within specific industries or job titles.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Valasys

MAY 13, 2024

Saving time Leveraging social media management tools enables businesses to schedule and automate content posting, effectively saving time and resources. Selection criteria involve considerations like target demographic, competitive landscape, financial resources, content varieties, and analytical social media insights.

Social Media 40

Social Media Enterprise Management Advertising Agencies Media 40