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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate.

Analytics 271
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Shadow Traffic: Why Your Traffic Numbers Are Off By 20%

Parse.ly

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” What is Shadow Traffic? What Causes Shadow Traffic? The Rise of Shadow Traffic. Want Parse.ly

Traffic 135
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Commitment to Content Marketing Drives Blog Traffic and Growth for SaaS Company

Marketing Insider Group

The company has taken to heart one of our tenets of content marketing —be the best answer on the internet. At the top was ‘increase traffic to site.’ Traffic generates demos and trials. Content that is of a high quality, uses SEO best practices, and is interesting wins traffic. Those become sales.

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Top 5 Critical Website Redesign Analytics Tools

Stevens & Tate

Increase Web Traffic. If your website is outdated or not optimized for search engines (such as through SEO or mobile optimization), you won’t get as much traffic as you could. Website Redesign Analytic Tools You Should Use. The following are five analytic tools that can help guide your website redesign: 1.

Analytics 129
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The 50 Most Profitable Internet Companies Ranked by Visitors per Second in 2020

SEMrush

The 50 most profitable Internet companies in the world made billions of dollars in 2020, but how much website traffic do these companies actually get? Which of these companies has the most visited website?

Companies 113
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How AI in analytics is transforming the way marketers work

Unbounce

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

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How will Google Analytics 4 affect your funnel?

FunnelEnvy

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.