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Top Tools for B2B Marketers

BOP Design

It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Stay tuned at the end for links to other articles discussing marketing tools.).

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How to Become an SEO Expert, According to HubSpot’s SEO Team

Hubspot

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.

SEO 101
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17 Google Marketing Tools You Should Be Using

Hubspot

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. 17 Helpful Google Marketing Tools for Business.

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Top 20 Content Marketing Online Courses and Certifications to Enroll in 2020

Martech Advisor

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

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7 of the Best Blogging Platforms for 2019

Hubspot

HubSpot offers one of the most robust blogging platforms around. You can then schedule your blog posts with HubSpot’s calendar tool, connect to and promote them through your social media accounts and email, and analyze their performance with HubSpot’s analytics tools. Best Blogging Platforms. Squarespace. Contently.

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Six Ways to Search-Optimize a Blog

Webbiquity

Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Fee-based platforms like Compendium and HubSpot are also search-friendly. Social media. WordPress plugins.

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15 Blog KPIs You Should Already Be Tracking

Hubspot

Analytics, my friends. HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. 1) Overall Blog Visits. Social media?

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