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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy


For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” Why Is Bidding on Long-Tail Keywords a Good Idea?

4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)


It''ll be a great setup to rank for long-tail keywords, but its newsworthiness will be stifled because of this. Approaching a brainstorm with a long checklist that each idea has to follow only makes it harder to ideate. 3) Direct conversions usually aren''t a good metric for measuring brand awareness. How to Create an Attribution Report in HubSpot. Analytics Daily

How to Find and Target High-Value Keywords for Your Business


Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. But -- the BIG but -- it worked. How to Find New Keywords. Sweet! Clicks. Position.

The ‘Less Is More’ Content Strategy


Long form content. personally believe Mark Schaefer got it right when he talked of ‘ content shock ’. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads. Total Shares.

The Top 8 Priorities for Any One-Man Marketing Team


HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. 2) Establish exactly who your audience is. Here at HubSpot, for instance, we have five core personas! To find out which social networks you should spend your time on, check out your analytics.

6 Tips for Creating Content That Spreads Naturally


If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. 1) Don't try something new. Plus, recent data from HubSpot shows that photos on Facebook generate 53% more likes than the average post.


Why You Should Create More "Boring" Content


Instead of just trying to get hits I decided to answer a real question that a real potential customer had asked me. I run a quiz building platform, and the person had asked, “How do I make one of these personality quizzes I see on Facebook?” I thought no one really cared to read a technical guide on how to create a quiz, so I had ignored the request. Start by Going Long.

How to Conduct a Competitive SEO Audit to Outrank Industry Rivals


Search for your top keyword phrases -- short and long tail -- to see who else is listed with you in the SERPs for those phrases. For example, you can easily identify which websites use shopping carts, what type of analytics they're using, etc. Ever look at a really skinny person gobbling up pizza and wonder how they can eat that way, and still look great? What next?


17 Brilliant Sources of Content Hiding Right Under Your Nose


And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. Creating content is a pain in the puppy. And an infographic?

12 Critical Building Blocks to a Successful Digital Marketing Campaign


For an overall look at your competition’s digital marketing efforts, use HubSpot’s Marketing Grader to see where everyone stands. Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. Use Inline Personalization to personalize your site’s written content to better connect with the lead? Maybe it was one that made you stop and think. Leads are great.

Best SEO Guides, Tips and Resources of 2010


SEO 101: Defining the long tail by Conversation Marketing. Frequent best-of contributor Stoney deGeyter elaborates on the “key components to a well-rounded optimization campaign,&# including keyword research, website architecture, copywriting, on-page optimization, analytics and more. How to optimize page Titles and improve click through rates by Web SEO Analytics.

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10 Ways Small Business Marketers Can Crush Big Competitors


You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. That's not to say there aren't some incredibly competitive long tail terms for which you'd like to rank, or that there aren't some head terms that really would make a hugely positive impact on your business.

The ABCs of Content Marketing: A Glossary of Terms


Analytics. Making use of analytics is the only way you''ll have insight into which content is working -- or falling flat. Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Read this post to learn more about how you can use dynamic content to make your marketing more personalized. E. Personalize.

87 New (Really) Marketing Automation Stats

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Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Segmentation, Targeting & Personalization. Data & Analytics. In-person events (67%). 72% of US online adults send or receive personal emails via smartphone at least weekly. Not at all.

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Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]


How (and When) to Fight Back from HubSpot All-in-one Marketing Software. Referral Traffic : Dive into your marketing analytics to see which sites are sending you traffic. If someone straight up copies your content and pastes it on his or her site, this is a really easy way to be notified -- no analytics necessary. Then the anger sets in. Not cool. So where does that leave you?


Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]


This can sound really technical, but what it means is that, as a website owner, you lose visibility into which keywords a person logged into searched for before they arrived at your website. Even if you use Google-owned website analytics like Google Analytics, you no longer have access to specific keyword information about how those searchers discovered your website.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

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Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. That could mean theyve been doing the same old thing for too long and are in a rut. Wrong.

11 Ways to Totally Screw Up Your Inbound Marketing


As long as your design efforts don't distract visitors from reading, sharing, or interacting with your site, your design is fine as it is. While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. 4.) Not tracking inbound marketing efforts with an analytics tool.

Starting a Blog: 20 Attainable Steps to Epic Success


Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. Image credit: HubSpot. 1. Finding the right keywords to target in your content marketing is a challenging process, but it’s entirely possible with the help of Google Analytics or an alternative tool. Define Your Buyer Personas.

20 Variables Every Marketer Should Be Testing


We talk a lot about how marketing analytics is key to inbound marketing success. Another concept that goes hand-in-hand with analytics is testing. Can you generate more traffic from a long tail keyword than you're generating from a more general keyword? Targeting and Personalization: Another variable you can test in paid search is targeting! Connect with HubSpot

12 New Year's Marketing Resolutions You Can Actually Keep


The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. 12) I resolve to track my analytics closely and use them to make data-driven decisions to improve my marketing strategy. Connect with HubSpot How will your business keep up?

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


Way back in September (seems so long ago), I had the opportunity to speak at's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. View more presentations from HubSpot Internet Marketing. It has a very, very long tail to it. It does work.

10 Almost Instant Responses to Your Google Instant Questions


This makes it even more important to do thorough keyword research before you start your campaign and to constantly monitor your keywords and analytics to adapt to the ever-evolving search ecosystem. 5. Should I optimize for short tail or long tail keywords? There is no clear-cut answer as to whether you should optimize for short tail or long tail keywords.

How to Hire and Manage an SEO Consultant


We often get asked, "How can I find a good SEO consultant?" as well as "How do I know whether they're doing a good job?" It can be difficult-- no government certifications exist for SEO consultants. A few of us at HubSpot sat down together and developed a guide and some questions to ask search engine marketing consultants that you are consider hiring. How long did it take?