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MARCH 15, 2012 How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” Why Is Bidding on Long-Tail Keywords a Good Idea?
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NOVEMBER 11, 2011 Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
This can sound really technical, but what it means is that, as a website owner, you lose visibility into which keywords a person logged into Google.com searched for before they arrived at your website. Even if you use Google-owned website analytics like Google Analytics, you no longer have access to specific keyword information about how those searchers discovered your website.
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JANUARY 3, 2012 10 Ways Small Business Marketers Can Crush Big Competitors
You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. That's not to say there aren't some incredibly competitive long tail terms for which you'd like to rank, or that there aren't some head terms that really would make a hugely positive impact on your business.
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DECEMBER 6, 2012 6 Tips for Creating Content That Spreads Naturally
If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. So how can you increase the likelihood someone will click a link to your content when a shared link flows down a person's social stream?
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OCTOBER 7, 2011 20 Variables Every Marketer Should Be Testing
We talk a lot about how marketing analytics is key to inbound marketing success. Another concept that goes hand-in-hand with analytics is testing. Can you generate more traffic from a long tail keyword than you're generating from a more general keyword? Targeting and Personalization: Another variable you can test in paid search is targeting! Connect with HubSpot
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SEPTEMBER 21, 2012 17 Brilliant Sources of Content Hiding Right Under Your Nose
And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. Creating content is a pain in the puppy. And an infographic?
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HUBSPOT The Top 8 Priorities for Any One-Man Marketing Team
| FRIDAY, APRIL 5, 2013
customers can easily do that with our closed-loop software, but if you’re not using HubSpot
software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot
, for instance, we have five core personas! persona includes information such as what sort of person
they are (education, income level, or job, for example) as well as what’s important to them (saving time or money, for example). To find out which social networks you should spend your time on, check out your analytics
. Especially for a small business. MORE >>
HUBSPOT How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
| TUESDAY, MARCH 26, 2013
Search for your top keyword phrases -- short and long tail
-- to see who else is listed with you in the SERPs for those phrases. For example, you can easily identify which websites use shopping carts, what type of analytics
they're using, etc. Using competitive intelligence tools like HubSpot
which allow you to plot trending patterns against an unlimited amount of different websites. Ever look at a really skinny person
gobbling up pizza and wonder how they can eat that way, and still look great? do you know who shows up, and where, in the SERPs? What next? MORE >>
HUBSPOT 11 Ways to Totally Screw Up Your Inbound Marketing
| WEDNESDAY, NOVEMBER 23, 2011
as your design efforts don't distract visitors from reading, sharing, or interacting with your site, your design is fine as it is. While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics
. Ensure your URL architecture makes use of important keywords, the body of the content includes short and long tail
variations of the keyword where appropriate, and that your keywords are in your header tags, page title, meta data, anchor text, and image alt text. MORE >>
HUBSPOT 12 New Year's Marketing Resolutions You Can Actually Keep
| THURSDAY, DECEMBER 29, 2011
The key to successful SEO is concentrating on long
keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. 9) I resolve to make my lead nurturing campaigns more personal
and relevant because, hey, my emails deserve to be read. 12) I resolve to track my analytics
closely and use them to make data-driven decisions to improve my marketing strategy. Connect with HubSpot
With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. MORE >>
DELICIOUS B2BMARKETING Rick Short Explains How to Turn Staff Into Prolific Bloggers
| TUESDAY, JUNE 30, 2009
TV Contributors Marketing Kit Internet Marketing Blog The HubSpot
Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics
. Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot
can help turn your business into an inbound marketing machine. Submit guest post ideas to rburnes[at]hubspot
[dot]com. That could mean theyve been doing the same old thing for too long
and are in a rut. Wrong. MORE >>
- Best SEO Guides, Tips and Resources of 2010 WEBBIQUITY | WEDNESDAY, JANUARY 26, 2011
- Are People Stealing Your Content? How (and When) to Fight Back [SlideShare] HUBSPOT | TUESDAY, MAY 21, 2013
- Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 HUBSPOT | TUESDAY, OCTOBER 18, 2011
- 10 Almost Instant Responses to Your Google Instant Questions HUBSPOT | FRIDAY, SEPTEMBER 24, 2010
- How to Hire and Manage an SEO Consultant HUBSPOT | WEDNESDAY, MAY 26, 2010
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