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Everything You Need to Know About Growth Marketing—2024

Huptech Web

Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm. Traditional Marketing and Growth Marketing Traditional marketing has been used for decades.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics.

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How to Deliver a Great B2B Sales Experience

Webbiquity

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. Yet, many B2B sales approaches involve high-pressure tactics. Now, apply data analytics. So, hard-sell tactics won’t fly here.

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Adopting a Growth Marketing Mentality for B2B Companies

Launch Marketing

Growth marketing” sound enticing–who doesn’t want marketing that leads to growth? While growth marketing has gained a lot of recent attention, it can be hard to know the potential it has for your specific organization. The Makeup of Growth Marketing. Full-funnel impact.

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How to hire your first growth team

Lenny's Newsletter

Sustainable growth is about evolution, not revolution. Acquisition PM, Activation PM, Monetization PM, Acquisition Growth Marketer, Retention Growth Marketer) as your first hire is a better bet. A builder is a growth generalist focused on broad tactical and execution skills within a specific domain.

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AI workflows for marketers—and recommended tools for each

MKT1

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. We’ll cover: An overview of the 4 main workflows AI can help marketers with, plus examples of products that can help with each. Who is it for?

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Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

Marketing’s role has shifted towards providing strategic insights into the behaviors of existing and potential customers; to identify, understand, and quickly respond to changing market conditions; and to harness predictive analytics to drive future buyer behavior. Others might organize by tactic. Take social media.