Lenny's Newsletter

AUGUST 22, 2023

Sustainable growth is about evolution, not revolution. Acquisition PM, Activation PM, Monetization PM, Acquisition Growth Marketer, Retention Growth Marketer) as your first hire is a better bet. A builder is a growth generalist focused on broad tactical and execution skills within a specific domain.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Onalytica B2B

APRIL 11, 2017

In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups. Certain channels are most pertinent to startups seeking quick growth. Fast-growth needs an immediate hook. Influencers & Content.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Stevens & Tate

JANUARY 17, 2020

Similarly, encouraging them to avoid manipulative tactics. Which included, interviewing successful marketers who avoid using “buzzwords” and focus on telling the truth. . Similar Article: Types of Digital Marketing Strategies Your Business Should Use. The Mad Marketing Podcast . Marketing Over Coffee .

Best Practices 70

Best Practices Word of Mouth Advertising Agencies Marketing & Strategy 70

SmartBug Media

SEPTEMBER 12, 2022

Over the next week, we’ll be publishing a series of INBOUND 2022 recap blogs about: Business growth. Marketing trends. Creativity and culture in B2B marketing. Set up an email workflow through HubSpot where recipients could receive their NFTs. Connectivity: Bring the data back home via the HubSpot Contact Timeline.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Hubspot

NOVEMBER 19, 2020

Robert Moore, Co-Founder and CEO at Crossbeam, told me: "At Crossbeam , we've rolled out company-wide OKRs that change each quarter and can be measured using sales, marketing, and product data from HubSpot.". She continues, "Additionally, our sales team is seeing instant benefits in their HubSpot Sequences.

Sales Management 87

Sales Management Top of Funnel Planning Brand Identity 87

Metadata

MAY 5, 2021

So we’re teaming up with some of the best B2B marketers we know. And giving you new, actionable tactics to implement today. Why aren’t more B2B marketers advertising on Facebook? VP of Marketing @ Help Scout. Adam is currently leading Marketing at Help Scout. People who have ACTUALLY done this stuff before.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Hubspot

FEBRUARY 17, 2021

Take a look at some of the Clubs that appeared when I searched, "growth marketing.". For example, if I were to join one of the Growth Marketing Clubs shown above, I'd be instantly notified if they hosted a Room on a growth marketing tactic. The Pros and Cons of Clubhouse. Pros of Using Clubhouse.

Planning 101

Planning Work Management Social Media Marketing & Strategy 101

Hubspot

APRIL 11, 2017

I never thought of myself as a growth marketer, let alone a growth hacker. That might be what I love the most about the HubSpot Growth Stack , for example. But beyond the product itself, the company provides a plethora of resources for growth hackers; for example, its blog and series of webinars.

Marketing Websites 78

Marketing Websites Startups Communities Case Studies 78

MKT1

APRIL 6, 2023

Marketing at a B2B company with a self-serve motion compared to a sales-led motion is a different job–almost as different as B2C and B2B. Given this, y our marketing strategy, tactics, and team need to be 100% aligned with your GTM motion. Sales cycles: Should sales cycle and price determine my GTM motion?

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing Strategy Marketing & Strategy Lead Ranking 105

MKT1

JANUARY 11, 2024

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. We’ll cover: An overview of the 4 main workflows AI can help marketers with, plus examples of products that can help with each. Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Hubspot

NOVEMBER 5, 2014

It''s time to start hiring and building your marketing team. While there are many moving parts when it comes to executing a high-growth marketing operation, the people on your team should be high on your list of priorities. Congratulations on that budget approval!

Growth Marketing 28

Growth Marketing Peer-to-peer Ad Building Planning 28

Scoop.it

NOVEMBER 17, 2022

Audiences can also choose which aspects of digital marketing they get information on. What we like: Provides the latest digital marketing trends. HubSpot’s Marketing Blog. Hubspot is a large brand with one of the best newsletters on the market. Content sent four times a week. Great subscription options.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

nDash

FEBRUARY 17, 2019

C3 is a very interesting marketing conference that brings together experts from across different industries. It provides useful learnings and sessions around strategies, tactics, marketing and how brands can benefit from these. The goal is to inspire the attendees to take their content marketing skills to the next level.

Conference 94

Conference Planning Content Marketing Content 94

Directive Agency

JUNE 12, 2020

Integrate sales and marketing to activate your leads and generate sales. Incorporate lead activation and search marketing to close the gap in your growth marketing strategy. Lead generation tactics that improve activation. Email marketing is an affordable and effective way to interact with your target audience.

Activities 72

Activities Search Marketing Work Management Planning 72

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Golden Spiral

APRIL 1, 2022

Others might organize by tactic. A robust CMO MarTech Stack usually includes: Content marketing. Marketing automation tools like HubSpot. Advertising platforms like Google Ads for Search Engine Marketing. Sales enablement tools (HubSpot for its CRM). Take social media. Social media.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

accelerate agency

JUNE 30, 2021

For instance, accelerate agency doesn’t just provide knowledgeable SaaS content marketing for businesses—as an all-round SEO agency we can get you coverage in some leading places including HubSpot, Freshdesk and BigCommerce. Presenting tested, proven tactics is the philosophy behind San Diego’s Traffic & Conversion Summit.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Outgrow

JUNE 20, 2022

About our guest: From working for large brands in both B2C and B2B to scaling one of the largest customer acquisition engines in B2B, Kieran Flanagan is a Senior Vice President of Marketing at Hubspot , holding a proven track record of assisting SaaS businesses of all sizes. That was Kieran Flanagan, SVP of marketing at HubSpot.

Paid Content 52

Paid Content Communities Work Management Product 52

B2B Digital Marketer

APRIL 29, 2021

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

Hubspot

JANUARY 24, 2017

Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? But how can one pull off that kind of growth -- especially with a limited budget and resources? Growth hacking is all about improving what you already have. If you come up with a game-changing tactic, spread the word.

Best Practices 28

Best Practices Landing Pages Budget Programs Hubspot 28

Outgrow

MARCH 24, 2023

I was recently listening to an interview by Marco Burch, a former CR of HubSpot. He was talking about the early days of HubSpot, this is probably way back into like early two thousand. He was like the seventh hire or something at HubSpot, and he said in the early days of HubSpot, HubSpot’s churn rate was 10% per month.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Actionable and tactical. Plain and simple.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Only B2B

JANUARY 29, 2018

Laura is a holistic digital marketing specialist based in southern New Jersey who can assist you with content strategy, technical SEO, marketing automation, social media, and web development she operates via her own website. Joris considers himself as a speaker, consultant, marketer, and growth hacker. Joris Brabants.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Parse.ly

OCTOBER 22, 2019

The hosts, Hubspot employees, fully admit that Hubspot has a huge leg up when it comes to SEO because of 10 years of brand authority, and that there’s no magic formula for getting a post to rank. Growth Marketing Toolbox | Content Marketing Ideas. Just hitting the publish button is not good enough. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Hubspot

FEBRUARY 7, 2017

While the idea of “growth” -- and all of the hacks, tips, and tricks that go along with the term -- can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing. Source: HubSpot Academy. Want your own free copy?

Process 28

Process Ad Building Wiki Landing Pages 28

Atomic Reach

MARCH 18, 2019

Jd Prater – Quora Evangelist, Director of Growth Marketing at AdStage. Jd Prater’s mission is increasing brands’ and marketers’ awareness when it comes to Quora. He is an advocate of digital storytelling and an expert in seasoned growth marketing. Amanda Sibley - Director of Marketing for HubSpot for Startups.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

JANUARY 4, 2021

Content marketing will start with conversations. The content marketing playbook we've been using is at least two decades old. Marketers are still focusing on keyword-heavy blog posts as the main tactic to captivate their audience. But it's a strategy made for Google, not for people.".

Trends 101

Trends Marketing AI Work Management Planning 101

Optinmonster

MARCH 13, 2024

In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. Use Multiple Tactics to Get Leads Generating quality leads is the #1 priority for most small business owners. Marketers have to sign up with HubSpot to download the templates.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Hubspot

SEPTEMBER 2, 2015

What about prioritizing markets? If you haven't heard, we've just announced that the HubSpot Marketing Platform is now available in six different languages. And for even more expert advice on gearing up for global expansion, download The Global Marketing Playbook. 22 Global Marketing Growth Hacks and Resources.

Resources 28

Resources Sales Management Marketing Automation Services Paid Search Agency 28

Zoominfo

SEPTEMBER 17, 2018

In this show, you’ll discover success stories and expert interviews from leading social media marketing pros in a weekly 45-minute podcast. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Duct Tape Marketing.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

accelerate agency

SEPTEMBER 19, 2021

Hubspot is a leader in the hybrid pricing model game. Try out some psychological pricing tactics to drum up results. One effective psychological pricing tactic is to price packages with an amount ending in the number nine, or “charm pricing,” as it’s known. They combine a tiered pricing strategy with feature-based pricing.

Lead Ranking 52

Lead Ranking Pricing Price Marketing Budget 52

accelerate agency

SEPTEMBER 19, 2021

Hubspot is a leader in the hybrid pricing model game. Try out some psychological pricing tactics to drum up results. One effective psychological pricing tactic is to price packages with an amount ending in the number nine, or “charm pricing,” as it’s known. They combine a tiered pricing strategy with feature-based pricing.

Lead Ranking 52

Lead Ranking Pricing Price Marketing Budget 52

accelerate agency

JULY 19, 2021

Hubspot is a leader in the hybrid pricing model game. . Try out some psychological pricing tactics to drum up results. One effective psychological pricing tactic is to price packages with an amount ending in the number nine, or “charm pricing,” as it’s known. And don’t forget to keep an eye on your competitors. .

Lead Ranking 52

Lead Ranking Pricing Price Marketing Budget 52

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

PureB2B

APRIL 13, 2016

In the digital marketplace, where your competitors are numerous, and your battleground is a vast global web, growth hacking tactics need to be employed to generate more (and higher quality) leads. Here are some tactics to help you hit the ground running: 10 B2B Growth-Hacking Tactics to Generate Leads.

Lead Generation 80

Lead Generation Tactics Lead Scoring Lead Ranking 80

PureB2B

APRIL 13, 2016

In the digital marketplace, where your competitors are numerous, and your battleground is a vast global web, growth hacking tactics need to be employed to generate more (and higher quality) leads. Here are some tactics to help you hit the ground running: 10 B2B Growth-Hacking Tactics to Generate Leads.

Lead Generation 62

Lead Generation Tactics Lead Scoring Lead Ranking 62

PureB2B

APRIL 13, 2016

In the digital marketplace, where your competitors are numerous, and your battleground is a vast global web, growth hacking tactics need to be employed to generate more (and higher quality) leads. Here are some tactics to help you hit the ground running: 10 B2B Growth-Hacking Tactics to Generate Leads 1.

Lead Generation 62

Lead Generation Tactics Lead Scoring Lead Ranking 62