Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Still, many of these offerings have predictive analytics to help you make decisions. Use a CRM with built-in predictive analytics to gain deeper insights into your customers and their patterns.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Zoominfo

AUGUST 19, 2021

The data as a service industry focuses on an audience that really cares about data on a recurring subscription-based model, including people who work in master data management IT, marketing ops, and sales ops, explains Amit Rai, vice president and head of enterprise product and sales at ZoomInfo. “So ZoomInfo and the future of DaaS.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Service 130

Zoominfo

SEPTEMBER 30, 2020

With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. link] pic.twitter.com/2zU4Npo3ld — ZoomInfo (@ZoomInfo) January 23, 2020. For example, what do you top performing customers all have in common? Imagine being able to prospect whenever, wherever.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Zoominfo

JULY 27, 2020

The money that goes to facilities isn’t just new coffee machines and fancy lighting; ZoomInfo data points to an 11% increase in projects related to Quality Assurance and Forecasting. Top Tools Adopted Post Funding: Google Analytics KissMetrics Woopra.

Spending 162

Spending Paid Search Agency Companies Forecasting 162

Martech

JUNE 1, 2023

They plan to launch additional plugins for Microsoft Bing and Google Bard. The analytics company released AI-Insights, a tool that produces analytic summaries as part of its data visualization suite. Back in March, Instacart rolled out a plugin for ChatGPT that is now available for all ChatGPT Plus subscribers. DoubleCloud.

Godaddy 101

Godaddy Planning Paid Search Agency Zoominfo 101

Zoominfo

OCTOBER 5, 2021

With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. link] pic.twitter.com/2zU4Npo3ld — ZoomInfo (@ZoomInfo) January 23, 2020 2. It’s incredibly useful to then identify patterns within your segmented customers. Check it out!

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. Consider this: Video is 50 times likelier to rank on Google than plain text results ( source ). Boost your search rankings.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

OCTOBER 5, 2021

With chat, “you are essentially switching your go-to-marketing strategy from being reactive to proactive,” says Arjun Pillai, VP of growth at ZoomInfo. This is where ZoomInfo WebSights comes into play. The difficulty in segmenting anonymous web visitors into high-value versus low-value traffic.

Sales Qualified Leads 100

Sales Qualified Leads Ideal Customer Profiles Traffic Lead Scoring 100

Zoominfo

AUGUST 14, 2018

Be sure to factor in the costs of any analytics/social media management platforms you may be using. We suggest setting up “goals” in Google Analytics or a comparable website tracking platform. If you’re not sure what we mean, check out these helpful tutorials: Set Up Goals in Google Analytics with These 3 Easy Steps.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

AUGUST 19, 2021

ZoomInfo RevOS: Accelerate Your Pipeline Data-driven solutions that connect your business to buyers at every stage. Technographics : The applications and software infrastructure used by a business, such as AWS, HubSpot, Salesforce, and ZoomInfo. Choosing a DaaS provider is a critical decision for any business. Get a Demo What is DaaS?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

NOVEMBER 20, 2018

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. But, here’s the good news—attribution modeling is a cost-effective initiative thanks to the availability of free tools like Google Analytics.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

SalesIntel

DECEMBER 6, 2023

These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. Zoominfo D&B Hoovers Datanyze Insider RevDriver BuiltWith Free Trial 5.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

OCTOBER 25, 2018

For more on predictive analytics and content marketing, check out our recent blog post: The Content Marketer’s Guide to Predictive Analytics. As Google algorithms update throughout the year, marketers often fall behind the current trends and their website quickly becomes outdated. Improve and scale your SEO efforts.

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Webbiquity

APRIL 15, 2013

If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney. The list will usually contain well-known sites like Google, Yahoo!,

Traffic 100

Traffic Google Marketing Analytics Tools Zoominfo 100

Zoominfo

JULY 27, 2020

The money that goes to facilities isn’t just new coffee machines and fancy lighting; ZoomInfo data points to an 11% increase in projects related to Quality Assurance and Forecasting. Mailchimp followed by Google & Facebook advertising products were some of the most popular tools adopted after raising money.

Spending 100

Spending Paid Search Agency Companies Forecasting 100

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Heinz Marketing

SEPTEMBER 30, 2022

Examples include Google Analytics for website reporting and analytics; data analysis tools like Power BI, or Tableau; and specific analytics like HotJar for website heat mapping; Email on Acid for email previewing and code development; SEMRush and Moz for SEO, etc. How are you using them?

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

Zoominfo

OCTOBER 10, 2019

Free tools like Google Analytics enable marketers to track multiple touchpoints and even create custom attribution models that let users assign attribution to individual channels. To learn more about how ZoomInfo can dramatically scale and improve all aspects of your go-to-market strategy, contact our sales team today.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

SalesIntel

JANUARY 26, 2023

While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in the marketplace with the emergence of more agile, reliable, and efficient data providers. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Rev

SEPTEMBER 27, 2023

Reporting and analytics software Reporting and analytics provide valuable insights into your sales process. You can start this process with a simple Google search or by reading software reviews on websites like G2 , Capterra and SoftwareSuggest.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Heinz Marketing

DECEMBER 9, 2021

Features/functionality: ZoomInfo has a portfolio of solutions that combine B2B intelligence and company contact data with engagement software, and dynamic workflows. Engagement: Pump the richest B2B data into your tech stack or take advantage of ZoomInfo’s fully-loaded suite of applications to reach your buyers faster.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Zoominfo

JUNE 20, 2018

The purpose of SEO is to improve your site’s ranking in search engines like Google, thus increasing visibility and, subsequently, website traffic. The premise of these tools is to help you understand how Google (and other search engines) view your site so you can make the correct adjustments. Display Advertising. Native Advertising.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Zoominfo

JULY 18, 2022

ZoomInfo ReachOut Our ReachOut feature simplifies your social prospecting process. With this Chrome extension plugin, you get access to a prospect’s direct phone numbers and email addresses from ZoomInfo’s B2B database when you view their LinkedIn profile. What about integrations?

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

ClearVoice

APRIL 30, 2020

Available features : The platform provides the necessary features and functionalities that should be in every marketer’s toolbox, including data analytics and reporting, social media, email marketing, lead flows, landing pages, and more. User-friendliness : It’s relatively easy to set up and use. Optimizely.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

SalesIntel

JANUARY 15, 2024

While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in the marketplace with the emergence of more agile, reliable, and efficient data providers. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Zoominfo

FEBRUARY 26, 2021

Some tools offer the total sales process, from automated lead research to reporting and team analytics. Better yet, the Zoominfo platform integrates with your techstack to further enrich your leads and provide deeper actionable insights. Learn more about integrations. This creates a large inefficiency that cuts into sales and revenue.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Zoominfo

APRIL 9, 2019

YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. Consider this: Video is 50 times likelier to rank on Google than plain text results ( source ). Boost your search rankings.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Zoominfo

OCTOBER 20, 2021

With the abundance of information available online, you can learn new skills and broaden your knowledge with a simple Google search. Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you’re like most of us, the answer is a lot. Watch here 16.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

JANUARY 31, 2019

According to Google, who coined the term, micro-moments are the intent-rich moments when consumers turn to their smartphones to find something, do something, buy something, or learn something. Use Google Analytics to identify the different search queries that currently lead visitors to your website. What are Micro-Moments?

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

SalesIntel

MARCH 8, 2023

Robust reporting: Insightful analytics help you track your progress and measure the effectiveness of your campaigns while giving you the signals you need to adjust your strategy. ZoomInfo ZoomInfo can match ICP profiles with prospects in its database by searching for subjects and phrases linked to certain sectors.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

DECEMBER 3, 2019

When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. For more on predictive analytics and content marketing, check out our recent blog post: The Content Marketer’s Guide to Predictive Analytics. How exactly does that work?

B2B Marketing 100

B2B Marketing Lead Scoring Lead Ranking B2B 100

SalesIntel

JANUARY 12, 2023

The Unique Situation of 2023 We’ve been observing swift developments in data, analytics, and AI that have influenced how organizations function as we look back on the past year. Big data, analytics, and artificial intelligence will continue to grow in scope in 2023, presenting organizations with new opportunities and complexities.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

ClearVoice

JANUARY 27, 2020

All in all, AI is a huge driving force behind the digital transformation era — and analytics are at the forefront. Think Alexa, The Nest, and Google Maps. ZoomInfo is one tool that can help with customer and list segmentation. ZoomInfo can also be integrated with other sales tools and CRMs for a complete automated solution.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. The question is: Has the increasing dependence on data and analytics taken the “art” out of marketing? Yes, the series takes place well before the Internet and the rise of data analytics.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Openprise also integrates today with Google Apps and the Amazon Redshift database.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120