Marketing Insider Group

JANUARY 27, 2020

Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account. Google Keyword Planner: This free tool allows you to find the right words to focus your content around.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

NuSpark Consulting

MAY 16, 2016

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Ads should communicate the availability of white papers, ebooks, or in-demand webinars.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

KEO Marketing

DECEMBER 23, 2015

There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. A “goal” is Google Analytics nomenclature for a specific action you want a visitor to take. Contact form submissions.

Marketing Analytics Tools 48

Marketing Analytics Tools Analytics Google B2B 48

Marketing Craftmanship

MAY 13, 2020

Very few companies seem to monitor website analytics, and even fewer understand the complex world of SEO. Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic. factor in your webinar content.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. You can stretch its value even further by turning it into a how-to video, an in-depth white paper, or even a webinar.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Contently

MARCH 30, 2020

Take, for instance, this piece on how to write a white paper. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. We turned my LinkedIn series on the four elements of great storytelling into a webinar that got over 1,000 sign-ups almost immediately.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

nDash

MAY 26, 2022

eBooks, guides, and white papers. Here are some suggestions: Analytics Tools. Marketers can use analytics tools to measure website traffic, analyze target audience behaviors, and research customer preferences—these insights guide marketing teams during demand generation and lead generation efforts. Google Analytics.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Litmus

MAY 18, 2020

In this webinar, we walked through how you can leverage the power of an email first approach to bring out the most strategic part of your team. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! blog posts, podcasts, webinars, events, etc.).

Webinar Metrics 46

Webinar Metrics Email Marketing Planning Budget Programs 46

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

MARCH 7, 2017

Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ). 7 Ways to Increase Accuracy and Insights in Google Analytics. 4 Time Saving Tools in Google Analytics.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

ClearVoice

NOVEMBER 25, 2022

Google may have extended support for third-party cookies until 2024. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. First-party data collection. Brand humanization. The rise of TikTok ads. B2B content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

ClearVoice

OCTOBER 27, 2023

Actions will vary depending on the objective of the website or landing page but can include: Downloading a white paper Filling out a form Signing up for a free trial Making a purchase Registering for a webinar The goal is to increase conversion rates , which increases return on investment (ROI).

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

ANNUITAS

JULY 2, 2015

We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Back in May, Google released an update to their search algorithm, called Panda 4.0. Write for your buyers not to game the system. As if that was something that was really easy to do.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Google 100

KoMarketing Associates

AUGUST 2, 2016

A traditional site lookup through Google will only show part of the picture. Some of the key navigational elements to review in visual inspection include: A “Resource Center” Downloadable assets like white papers, research reports, etc. Initiatives requiring registration such as webinars and email newsletters.

SEO 120

SEO Content Marketing Planning Work Management 120

Marketing Insider Group

AUGUST 6, 2015

Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.”. As if that was something that was really easy to do.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Press 100

ANNUITAS

JULY 29, 2014

Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” Blog Content Engage content marketing Google metatags Panda SEO'

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

KoMarketing Associates

AUGUST 26, 2014

Now pulled through Google Webmaster Tools search query reports. While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Provided): 10 Ways to Prove SEO Value in Google Analytics. Unique keywords sending traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Webinar Marketing Tip – Use Those Precious Last Few Minutes Before The Webinar by Nurture. SpotMixer and Google Pair to Offer Self-Serve Online Video Ads by ClickZ.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

PureB2B

JULY 18, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. Writing blogs regularly helps keep your website fresh while building visibility on Google keyword searches. Free tools for the job: Google Analytics for monitoring, Google Keyword Planner for optimization.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

Heinz Marketing

MAY 29, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Like analytics, things like that. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. We do webinars once a month as well.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

PureB2B

JULY 17, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. Writing blogs regularly helps keep your website fresh while building visibility on Google keyword searches. Free tools for the job: Google Analytics for monitoring, Google Keyword Planner for optimization.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

NuSpark Consulting

SEPTEMBER 14, 2015

Gated White Papers, eBooks, and Guides. These are a mix of various promotions: assessments, demos, trials, free consultations, free evaluations, webinars and more. The cart-to-purchase process is something us conversion optimizers look at carefully with a fine tooth comb via analytics. You need to follow-up on them.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. Intent data can include the email opens and clicks of your customers and prospects, the pages your customers visit on your website, the webinars they register for and attend, the e-books they download, their social likes and shares, and similar behavioral activity.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.

Display 100

Display Advertisements Advertising Lead Ranking 100

LeadSquared

NOVEMBER 24, 2015

Well, that is exactly what we analyse in this webinar. The webinar was a resounding hit. For those of you who couldn’t attend it, you can view a recording of the webinar here. You can also get more useful information from this webinar on email -marketing. Also, look up this webinar on education marketing.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

seo.co

OCTOBER 16, 2020

During the information search stage, prospects gather information, explore the products and solutions that exist, gather information about different companies, get prices, ask questions, read reviews, browse Google, etc. Webinars are great because they’re able to go in-depth and build trust. They’re seen as unbiased and helpful.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. Question 1. Question 5. Question 6.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

NuSpark Consulting

APRIL 28, 2012

A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. Google Analytics has a new feature that can credit attribution. I may go to Google and perform a branded search for the firm I liked on Facebook. I download the paper. 1 webinar: $1,000.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Porch Group Media

OCTOBER 8, 2020

These cookies allow website owners to collect analytics data, remember language settings, and perform other useful functions that provide a good user experience. Google & Third-Party Cookies. In August 2019, Google Chrome announced their intention to phase out all third-party cookies within two years. Emerging Alternatives.

Purchase Intent 59

Purchase Intent Planning Privacy Aggregators 59

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. They’d be a hybrid of live in-person and webinar. Create and atomize a white paper.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

The ABM Agency

FEBRUARY 19, 2023

The 1:Few strategy is focused on developing relationships with fewer but more valuable prospects by leveraging existing relationships or customizing content specifically for them; this could include relationship building tactics like webinars or events tailored just for them.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

The 1:Few strategy is focused on developing relationships with fewer but more valuable prospects by leveraging existing relationships or customizing content specifically for them; this could include relationship building tactics like webinars or events tailored just for them.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

SmartBug Media

MARCH 19, 2021

Google Ads. The Google Ads and Commerce blog shares insightful news, information and tips to help you make the most of Google Ads and other commerce-related products. PPC Hero offers tons of helpful resources for paid search marketing, including articles, guides, white papers, reports, webinars, and conferences.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Launch Marketing

AUGUST 10, 2017

In addition to reports and tools provided by most of the major social media platforms, there are a variety of other analytical tools that can streamline and improve your measurement efforts. Tools such as Google Analytics, Hootsuite, TweetReach, Klout are among the many widely-used among marketers. a white paper download).

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

MarketJoy

JULY 27, 2018

This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. That may include white papers, blog posts, demos, videos, presentations, or additional training materials. According to Google, 71% begin with a generic query. Online Buyers.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64