Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. She used LinkedIn to share her thoughts on making healthcare more affordable.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Heinz Marketing

AUGUST 20, 2019

Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” Also, I’ll preface this by saying I am, by no means, an expert in digital marketing or LinkedIn campaigns, this is merely based on my experience and results/performance I’ve seen.

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

Go Beyond SEO

FEBRUARY 20, 2023

What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. How are they engaging with users? What are they doing well? How would you improve on their efforts?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Go Beyond SEO

FEBRUARY 20, 2023

What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. How are they engaging with users? What are they doing well? How would you improve on their efforts?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. Use tools like Google Search Console to track your content’s organic search traffic.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads. LinkedIn ads are a great way to promote your business and target the right audience.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

SocialPilot

JANUARY 15, 2024

Webinars are the most common types of business-related video. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. According to Think with Google, 40% of people have purchased a product that they discovered on YouTube. Social Media Video Trends for Linkedin 61.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Biznology

APRIL 28, 2017

However, you’d never know it by his site’s Google positions–he wasn’t positioning for any core keyphrases. Not only did his site visitors love the transcript option, Google loved his transcripts, too. He went from nowhere in Google to positioning in the top ten for some key terms. Is it blogging? Teaching small classes?

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

FunnelEnvy

DECEMBER 11, 2023

For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Webbiquity

MARCH 31, 2022

Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach. That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings. You can connect with him via LinkedIn and Twitter.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Customer Experience Matrix

APRIL 27, 2020

As coronavirus forces most marketers to work from home, I’ve also been pondering ways to deliver information that are more engaging than traditional Webinars and, ahem, blog posts. I’ve put a working version of this in a Google spreadsheet that you can access here. You can reach me through LinkedIn here.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

SalesGrape

NOVEMBER 19, 2023

Leveraging Data Analytics to Drive Successful B2B Lead Generation Campaigns in Pharma Data analytics plays a vital role in driving successful lead generation campaigns within the pharmaceutical sector. One way to utilize data analytics is by tracking website visitor behaviour.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. LinkedIn suits professional or business-oriented blogs, while Twitter is great for quick updates, news, or tech blogs. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

SmartBug Media

JULY 27, 2022

WordPress, Shopify, or other content management systems (CMS): If you don’t use HubSpot as your CMS, integrations make contact management, forms, pop-ups, live chat and chat bots, and analytics aligned across both your CMS and CRM systems. Google Search Console: This is one of my favorite integrations. Service Integrations.

Hubspot 95

Hubspot Industry CMS Marketing Management Lead Scoring 95

Marketing Craftmanship

MAY 13, 2020

Very few companies seem to monitor website analytics, and even fewer understand the complex world of SEO. Then, promote that content, which is far more likely to be read and to deliver higher online visibility and sustained Google search ranking compared to any blog or social media post. factor in your webinar content.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing). Mid-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. this year as well.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Thinkers360

MARCH 15, 2024

Dang Leadership Arthur Diniz CEO at Crescimentum Contact Arthur Diniz Leadership Waldin Duran Regional Sales Manager Peru at Accor Contact Waldin Duran Washington Filho Agenda Tellme School Contact Washington Filho Carlos Garcia Digital Strategy Manager at Betr Media S.A.S International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Conquer LinkedIn. LinkedIn is the golden child of social media marketing for B2B marketers. Facebook Ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. On the other hand, I have found value in AI tools that can take an already existing video, for example a one-hour webinar, and turn that into several video shorts suitable for social media.

Marketing AI 132

Marketing AI Generation Work Management Marketing Management 132

Contently

MARCH 30, 2020

We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. We turned my LinkedIn series on the four elements of great storytelling into a webinar that got over 1,000 sign-ups almost immediately. Take, for instance, this piece on how to write a white paper.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

LeadSquared

MARCH 8, 2016

Everything you need to know about mobile app marketing was discussed in the last webinar. Those of you looking for insights on app marketing, this webinar would really help you get started. Those of you looking for insights on app marketing, this webinar would really help you get started. You’ll find them on LinkedIn.

Webinar Metrics 52

Webinar Metrics FAQ Marketing Analytics Tools Marketing & Strategy 52

Sprout Social

MARCH 19, 2020

Share your case studies in industry LinkedIn and Facebook Groups. Ask employees to add case studies from their clients to their LinkedIn publications. . More often than not, research starts with a Google search these days. According to Google, businesses with descriptive GMB listing are 2.7x

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

Salesforce Marketing Cloud

JANUARY 24, 2022

Use Google Analytics to optimize your website. Use Google Analytics to generate free data and performance reports, including: A conversions path report to identify tests. Google search tools honor sites that are mobile optimized and load quickly. Read our free SMB Guide to Sales and Marketing Alignment.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

FMG Suite

JANUARY 26, 2022

Use pre-made webinars provided with your marketing suite. Provide a check-in webinar to keep up client relations and encourage new engagement. Use your LinkedIn connections to generate more referrals and leads. Learn more about using Google Analytics to track your SEO progression. . SOCIAL MEDIA. ACCESSIBILITY.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

BenchmarkONE

JUNE 29, 2022

Google has continued to change its algorithm, making a successful SEO strategy all the more important. Almost everyone is on at least one social media platform, be it LinkedIn, Twitter, Instagram, Facebook, or TikTok. Detailed Analytics and Reporting. Top of Funnel. Guest contributed articles. Press releases . Press mentions.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

B2B Digital Marketer

MARCH 14, 2024

” “You’re not going to find your greatest idea from Google.” Attend webinars, read industry reports, and participate in forums to gain insights into tools that could enhance your marketing efforts. Use analytics and reporting tools to track progress and identify areas for improvement.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Leadspace

FEBRUARY 19, 2018

For example, data from Google shows that B2B buyers conduct an average of 12 searches before they visit a company’s website. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Use webinars to supplement live events.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

LeadSquared

NOVEMBER 24, 2015

Well, that is exactly what we analyse in this webinar. The webinar was a resounding hit. For those of you who couldn’t attend it, you can view a recording of the webinar here. How to effectively use Twitter, Fb and LinkedIn for the same? You can also get more useful information from this webinar on email -marketing.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

Optinmonster

DECEMBER 14, 2021

Actionable analytics to get the stats you need to boost conversions. Whether it’s for sales, maintenance, webinar, or optin campaigns, SeedProd has your back. Browser and Google Sheets extensions. AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads.

Marketing Automation Services 127

Marketing Automation Services Budget Programs Enterprise Management Work Management 127

Parse.ly

JUNE 11, 2020

The example below, from 3D printing company Formlabs , shows a Google search ad. If you type in a specific keyword — the company name in this case — this result will show up first on Google. Formlabs has paid Google to rank first for that particular branded keyword. That’s not by accident, of course. How to track owned media.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Valasys

JULY 31, 2023

You create insightful blog posts, engaging videos showcasing your product’s features, and host webinars addressing common industry challenges. Social Media: Imagine leveraging social media platforms like LinkedIn and Twitter to connect with your target audience.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52