Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Registration is $499 for the full 2-day event.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Related: How to Get the Most Out of Your Marketing Analytics. Add more researchable information.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Inbox Insight

DECEMBER 4, 2018

Research suggests the progression of programmatic’s journey into the B2B market has been hampered by inhibiting factors such as lack of value chain transparency, concerns over brand safety, and effective B2B audience targeting ( Dun & Bradstreet ). ANA/Forrester ). Why is this? Lack of value chain transparency. In fact, 23.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Paid Search Agency 69

Valasys

MARCH 30, 2020

According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. According to the latest research report Moving to ABM Maturity: 2019 ABM Benchmark Study, by ITSMA and ABM Leadership Alliance (of which Demandbase is a founding member), 21% of the respondents expect an increase in their current ABM budgets.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

APRIL 15, 2020

Execution of effective nurturing strategies has innumerable benefits as is evident from the data collected by several marketing research agencies. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Contact us.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Marketing Insider Group

FEBRUARY 5, 2024

Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. (Worldometers) 21% of search engine users click on more than one result.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

TrustRadius Marketing

AUGUST 21, 2018

According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. B2B buyers don’t limit their research to the office.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Marketing Insider Group

JANUARY 6, 2020

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. SMX West & East.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Convince & Convert

MARCH 8, 2012

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. I think, long- term, that’s a smart play. Eric: Yeah. What is this week’s social media stat of the week, Eric? Facebook actually commissioned this report.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

NOVEMBER 16, 2012

Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." And research shows that personalized marketing leads to more customer conversions than generalized communications.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Vidyard

NOVEMBER 1, 2016

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. In this new world, businesses need to consider a new strategy ‘beyond YouTube’ for hosting, publishing, optimizing and tracking the performance of their online video content.

Marketing Automation Services 50

Marketing Automation Services Youtube Video Marketing Business 50

Online Marketing Institute

DECEMBER 1, 2010

You can even track your registration page in Google Analytics. YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Within the SXSW community, attendees can research and vote on panel sessions, engage in event-related discussions and prepare their schedule.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Single Grain

SEPTEMBER 18, 2023

For the vast majority, the real power of AI lies not just in automated content creation, but in data analytics and real-time decision-making. What AI Is Great At: Data Analytics Let’s face it, data is our best friend and our worst enemy. Real-Time Analytics Often, people argue against AI, citing the cost factor.

Marketing AI 52

Marketing AI Business Ethics Work Management 52

Marketing Insider Group

SEPTEMBER 14, 2020

By ‘we” I mean my 17-year old daughter who helped me a ton with the research. Pew Research Center ). Our own content frequency research shows why this is so important. The percentage of internet users that conduct product research online is about 78%. Strategy Analytics ). Edison Research ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

PureB2B

JANUARY 9, 2019

Therefore, businesses need to turn to their own analytics to determine the importance of mobile channels specifically for their audiences. According to Forrester research , the B2B e-commerce industry is expected to grow at a compound annual growth rate of 7.4%, reaching a value of $1.2 trillion by 2021.

Mobile Marketing 97

Mobile Marketing Digital Marketing Funnels Top of Funnel Lead Scoring 97

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Hubspot

APRIL 3, 2012

As a result of the blogging platform and rich suite of analytical tools combined with our dedication to creating content and landing pages, our incoming leads have increased one hundred times over, going from 15 to around 500 leads per quarter. 5) Stay organized with a CRM.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

PureB2B

JANUARY 9, 2019

Therefore, businesses need to turn to their own analytics to determine the importance of mobile channels specifically for their audiences. According to Forrester research , the B2B e-commerce industry is expected to grow at a compound annual growth rate of 7.4%, reaching a value of $1.2 trillion by 2021. Become a mobile leader.

Digital Marketing Funnels 62

Digital Marketing Funnels Top of Funnel Mobile Marketing Lead Scoring 62

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 YouTube Statistics 3.7 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Social media, websites, and YouTube are the most popular places to distribute video content.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SpotMe Blog

JUNE 29, 2023

Companies must disclose any financial relationships with physicians, researchers or organizations. Some of the main digital pharma marketing channels to leverage include: Social media: Build a social media strategy across platforms like LinkedIn, Twitter, and YouTube. This will improve your search ranking and user experience.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

EveryoneSocial

OCTOBER 26, 2021

Content Platforms (Youtube, Apple Podcasts, etc.) Sure, search engines like Google, review sites like G2, and research vendors like Forrester or Gartner still carry some influence — but not as much as people tend to think. Google Analytics. One place you can start is with Google Analytics. Let me explain below.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Hinge Marketing

MARCH 12, 2020

In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021. Our own primary industry research identified increased growth momentum at mid-large size firms. YouTube is ranked second only to Google in its reach, and visitors flock to the platform for easy-to-consume “how-to” information.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Webbiquity

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. .”

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. Zach King, filmmaker and YouTube and Instagram personality, took the stage in his presentation, “The Storyteller in All of Us.”

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

Outgrow

FEBRUARY 22, 2022

Did you know that close to 5 billion videos are watched on youtube every day? This can include sharing long 30-40 min clips on YouTube and sharing snippets of these videos on social media platforms or your own media channels like newsletters, blogs, websites, etc. . Hence, the first step is to thoroughly research your audience.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Conductor

JANUARY 22, 2020

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. Especially as Google delivers more organic clicks to its own sites.

SEO 100

SEO SERP Work Management Lead Scoring 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. You’re going to need to establish KPIS, configure analytics , and build reports that map metrics back to the bottom line. . . #18. Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

FEBRUARY 7, 2011

Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. We wouldn't have known that had we not expanded the research beyond our initial theory that the restaurant was popular with families.

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

DECEMBER 27, 2011

Eric Vreeland addresses that gap in this excellent post, showcasing companies like Saleforce.com and Forrester Research , and also provides tips and guidance on how B2B marketers can make the most of the world’s largest social network. Facebook Stats, Facts and Research. ” Facebook Apps and Tools.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

B2B Marketing Zone Posts

APRIL 5, 2010

It’s where your visitor decides either that there’s something here worthy of further evaluation …or that she’ll just click on over to YouTube (or somewhere). Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Practice (56).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Single Grain

DECEMBER 27, 2019

According to Dave Zohrob, the CEO of Chartable : “Based on Chartable analytics data, we predict that Spotify will reach at least 25% listener share by the end of 2020 — a huge win for Spotify and a clear warning to Pandora, Apple and other folks.”. 31 million YouTube channels. 800K podcasts. That’s right — just 800,000 podcasts.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

The Lead Agency

AUGUST 18, 2019

In fact, 70% of B2B buyers and researchers watch videos on their path to purchase. More marketers are taking note of this trend, with 45% of marketers planning to add YouTube, and 41% Facebook Video, to their marketing strategies. According to the State of Inbound Report , video channels will be more effective going forward into 2020.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114