ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. At the same time, though, the number of new products and arrivals on the martech scene keeps growing, which would suggest greater diversity. Take consolidation.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Mereo

APRIL 21, 2022

But Oakland Athletics leadership had applied this statistical approach with such success and commitment, this once-underdog baseball team made the playoffs for four straight seasons. Data-driven selling is not some fleeting trend. They were responding to the insights from a data-driven strategy called “sabermetrics.”. But they did not.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Put Your Videos to Work. Rack Up Shares.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Porch Group Media

NOVEMBER 5, 2019

Another one-fifth (20%) say they don’t understand what the data means while 17% say they don’t have the ability to act on the data and make decisions on the trends they see in the data. . With an integrated customer view, customer experiences become even more powerful through the application if predictive analytics.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, Instagram’s analytics tool fetches statistics about the impressions & reach of the posts. Instagram is a paradise for visual marketers.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Source: Forrester). Alchemer and Forrester Consulting , 2021). 3 in 10 Millennials use social media in order to find or research products to buy. (

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Voicebot) Marketing Analytics Stats Only 1.9% Statista) 45.1%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Launch Marketing

MAY 8, 2018

Some additional key martech solutions to consider include: Web analytics. testimonials and product reviews) as part of your content marketing strategy. Today’s B2B buyers are extremely savvy when it comes to researching products/services and evaluating what other customers are saying about a company’s solution.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. Why it’s getting harder to get in front of your target users even while they are actively searching for products like yours?

PPC 40

PPC Advertisements Advertising SEM 40

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Check out these 25 amazing statistics on the benefits of being an omnichannel brand: Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. Adobe Analytics , 2020).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

TrustRadius Marketing

AUGUST 21, 2018

This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. A recent study on the buying habits of millennials in the US found that 73% of them drive product and service purchasing decisions. It also affects how B2B marketers can reach buyers.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

SpotMe Blog

SEPTEMBER 22, 2022

Read on to discover the emerging trends in HCP engagement, success metrics to measure, and omnichannel strategies to use at your future pharma events. This statistic clearly shows that HCP engagement and needs have drastically changed. Emerging HCP engagement trends. But what are the top 3 emerging HCP engagement trends?

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Strategy Analytics ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

sagefrog

JANUARY 10, 2024

Whether you’ve recently undergone a brand overhaul or your products have received a facelift, the decision to redesign a website should not be taken lightly. Website Redesign Project Plan 4 Web Design Trends in 2024 Execute an Impactful B2B Website Redesign in 2024 Why Should You Redesign Your Website?

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

SpotMe Blog

AUGUST 4, 2023

This information helps you improve your events for next time and target attendees with personalized content after your event.” – Bonita Greef, Senior Product Manager, SpotMe Many event check-in software options also integrate with event apps , online ticketing platforms, and name badge printers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Webbiquity

MARCH 15, 2016

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery. 62% of B2B technology companies use a blog to market their products.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz. million followers”).

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

SEPTEMBER 11, 2018

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). When asked to explain what SEO is, I often choose to call it a strategy to ensure that when someone googles your product or service category, they find your website. Source: Forrester Research. Google Analytics Course.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Ambal's Amusings

AUGUST 27, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

FEBRUARY 7, 2011

How can you “train&# your CEO to use social media productively? Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Use your community to help you promote your products…Customer advocacy drives sales.&#.

Social Media 100

Social Media Paid Content Tactics Tips 100

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Navigate the Channel

JUNE 7, 2023

Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing. Hello, Google Analytics. According to PR Week, More than a third (31%) of respondents predict it to be the most prominent 2023 trend in the PR world. Explore the statistics to find the opportunities. #

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. As a result, you can no longer appeal to buyers using traditional tools.

Marketing AI 124

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 124

KoMarketing Associates

FEBRUARY 16, 2016

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. As seen in the above statistic, marketing professionals are oftentimes outsourcing strictly with writing in mind. Two of my best friends as a content strategist are Google Analytics (and Search Console ) and BuzzSumo.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

Single Grain

NOVEMBER 11, 2019

Arguably, brands selling similar products and services can differentiate themselves purely by the quality of their customers' experiences. According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. Personalization. Automation. Optimization.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Convert

FEBRUARY 24, 2021

Data are facts and statistics collected through observation. Let’s put this into perspective: Supposing you own an eCommerce store and have Google Analytics (GA) activated, each user that navigates your online store leaves some digital footprints that are picked up by GA. Data Analytics vs Data Analysis.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

Convert

OCTOBER 25, 2022

We’ve also included some hints and tips based on the latest trends in online user behavior, such as QA-ing your website in dark mode. Does the copy clearly indicate who your product helps? Are you giving shoppers an easy way to navigate your site and products? analytics, sales reports, etc.). Subtract elements.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Golden Spiral

NOVEMBER 20, 2020

The Top Research Organizations for Your B2B Product Strategy. Um, my first research paper I wrote in ninth grade and, um, what I, what it taught me was how, how hard it can be, but it also taught me that, that, you know, to take pride in that finished product. Zoom meetings with peers. Notetaking apps. unSplash stock photos.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . Overall Best Software Product Winners.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

MARCH 14, 2013

In many cases, factors outside Marketing’s control can significantly impact program results – from macro-economic trends, to the weather, to the quality of the sales reps. If a Lead becomes a Prospect after watching a product demo, that demo would receive revenue credit, even though a sales rep had nurtured the Lead in several other ways.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48