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3 Seismic B2B Marketing Trends Seen At Dreamforce 2016


Especially when that CEO is Marc Benioff, the company is Salesforce, and the quote is about a new artificial intelligence product called Einstein that the company just launched in front of 170,000 people at Dreamforce. The writing is already on the wall for this trend: Microsoft bought LinkedIn earlier this year and is expected to incorporate the latter’s data into the Dynamics CRM product.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They have staff to pull monthly reports and do what they are calling “Insights analytics&#.

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Here's some stats to drive this point home even further, courtesy of the same Forrester report. You might want to sit down when reading this next sentence.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.

Predictive Analytics a Valuable Tool for B2B Marketers

KEO Marketing

If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. The good news is, this data is now provided by many of the popular marketing analytics programs, making it readily accessible to those who use these programs.

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and buy from brands today. smart URL is a unique link, which contains tracking parameters and analytics to capture click data behind the scenes. Influence Marketing Analytics.

Five Areas Where B2B Marketers Can Leverage Big Data

Marketing Action

The one I like most in the context of marketing is as follows: “Big data is extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” ( Oxford English Dictionary ). Every day thousands of visitors (most of them anonymously) visit your website and research your products.

Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

Listening. “87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. Two of my best friends as a content strategist are Google Analytics (and Search Console ) and BuzzSumo. If your brand (or a client’s brand) comes out with a new product, service, buzzword, etc., Let’s take a look: 1. Organization. Data Analysis.

Agencies Under Pressure to be More Digital


And that trend is accelerating today. Strategic vision allows you to anticipate new trends months and years before they take off. In a modern marketing organization, these disciplines bleed across essential marketing foundations like brand, messaging, and product positioning, which are familiar territory for traditional marketers and agencies. over 2015. In 2014, U.S.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). DATA & ANALYTICS. hours.

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Savvy Week in Review: April 29th

Savvy B2B Marketing

How to Create 5 (Content Marketing) Products from 1 Interview by @ThomasClifford via @junta42. How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Step-by-step on just what it says: how to track social media with Google Analytics. Reports on B2B Social Media Marketing & New Media Trends by @leeodden. Hold up, people. Typical. Crazy.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). DATA & ANALYTICS.

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Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit


YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Viewtopia is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media.

48 Phenomenal SEO Guides, Tips & Tactics


Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas. SEO is analytics.

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. United States License.

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube


Third, it’s powered by back-end analytics that enable continuous optimization of content preferences and recommendations, all geared towards keeping audiences immersed in content for as long as possible. From Analytics to Insights: OVPs Deliver Data for Making Smarter Decisions. department required. Leading Video Platforms Are Easy to Use, and Built for Marketing and Sales. support.

Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Social media helps your buyers: Keep up with the latest trends and new products and services. Be authentic.

Rise of the Marketing Platform

Modern B2B Marketing

But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Five Big Trends in Marketing Today. Author: Jon Miller I’m about to make a staggering statement. Ready for it? Why Now?

5 Myths of Social Media Marketing

Marketing Action

2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. It’s clear that B2B buyers are using social media at high rates to make purchase decisions, and the trend towards relying on social media is only getting stronger.

Three reasons social media marketing favors small businesses

grow - Practical Marketing Solutions

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. Coca-Cola. Pie chart! 

Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel&# (e.g., Frugalnomics in Full Effect: Forrester and Gartner.

Customer Obsession Is Now Essential – Part 2

Bulldog Solutions

Forrester defines the age of the customer as a “20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers.” This new era of empowered customers is the very trend we talked about in the first blog in our series— Who Survives and Thrives in the Age of the Customer? Stay tuned!

P2P 17

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


92% of B2B buyers use online resources to research products and services. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all. 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels.

Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On

Modern B2B Marketing

Because digital is no longer a trend or the future, it’s now and it’s how you communicate with the 1.6 Gary shared an example of how Facebook has used its own products in campaigns that combine beautiful visuals and data to reach targeted audiences, compel them to engage, and measure their impact. In fact, Forrester predicts that by 2020, most boards will want to see a trust metric.

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Marketing’s Leadership Role in Driving Revenue

B2B Marketing Insider

Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with the proper skill set. Think about these stats from the Business Marketing Association and Forrester research: 21% of marketers say the skills for which they were hired are now obsolete.

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The Blogging Tactic No One Is Talking About: Optimizing the Past


If you're not sure whether it really has a place in your blogging strategy, let me tell you the story about how our focus on historical optimization came to be and why we realized it was so important. I had just returned to work from my three-month maternity leave, and I learned that the product team had just released a new tool within the HubSpot Marketing Platform called Attribution Reports.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). DATA & ANALYTICS.

Time to Retire Old School B2B Web Practices


The Opportunity Cost of “Kicking it Old School” According to B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube, “92% of B2B buyers use online resources to research products and services. Gone are the days of the Flash-intro trend. The B2B marketing world is changing. Resource rich content pulls visitors to the Web site. as helpful links.

The Ultimate List of 2012 Email Marketing Stats


According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. 1) Email clickthrough rates dropped to 4.4% in Q2 of 2012, down more than 6% from 4.7% in Q1, and marking the 3rd consecutive quarter-over-quarter drop. Source: Experian's 2012 Digital Marketer Benchmark and Trend Report ) Tweet This Stat.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


How can you “train&# your CEO to use social media productively? McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Use your community to help you promote your products…Customer advocacy drives sales.&#. Social Media Trends. Adoption soared. 85% of Inc. Magazine.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Lee Bogner is VP, Business Development and Social Strategy at Kred/PeopleBrwsr , a global social data analytics, marketing and CRM innovator. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. He is a speaker and his lessons about Social Media Monitoring and Analytics have proven to be invaluable.

The ROI of Influencer Marketing

Marketing Action

Influencer marketing is the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services. They filter and synthesize what’s going on in the world – business, fashion, trends, news, etc. – and share with their social networks the content they think is relevant. This is different from standard web analytics.

ROI 52

Five Social Media Marketing Reports and Guides Worth Checking Out


10 Key Online Marketing Trends for 2010 (3 pages). As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S.

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

Forrester’s advice to CMOs:  “Elevate digital to the highest level of business strategy.”  (source: Forrester Report “CMOs must connect the dots of the online brand.&#   Mary Beth Kemp-Forrester, July 27, 2010). According to VentureBeat , Google+ will launch business profiles with analytics as well as more sophisticated sharing options, all coming during Q3 2011.

Media 33

10 New Websites to Add to Your Social Media Blog List in 2013

WindMill Networking

If you’re looking for a place to start, check out his detailed analytical Breakdown posts such as Breakdown: A Strategy for Engaging Passion Communities , Breakdown: Corporate Social Media Team , and  Breakdown: Converged Media Workflow (Coordinating Paid + Owned + Earned). Looking for new blogs to follow in 2013 for unique and insightful information on social media? Enjoy!

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Blow Out Content Marketing and Lead Social Conversations with Content Curation

WindMill Networking

Forrester’s famous Social Technographics report revealed that most of us are not natural content creators. What good can third party content be in helping to promote your products and services? How do you know when it is working?  In the early stages, look at trends, as time goes on, focus on absolute numbers.  It is a word that I used to hate because it sounded so grandiose. 

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Problem Identification: Corporate Websites Detached from Customers There are a number of specific disruptions now that social networks have gained prominence with customers, the include: Consumers and customers are already connected to each other using social technologies and making decisions about products and the brand is not involved. Or do I interpret this wrong? Expect more now.

Digital Marketing Glossary, Part 2

Marketing Action

One of the things I found instructive was the different outcomes Eric postulated:  The direct outcome of lead generation is new contacts available for sales or marketing ; the direct outcome of demand generation is that your audience is more likely to purchase your products or services. Concept-centric, keyed to recent industry trends. That press release is owned media. license.

How to Diagnose and Repair Rotten Lead Nurturing Workflows


Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Use it!

How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

Extraneous variables.   In many cases, factors outside Marketing’s control can significantly impact program results – from macro-economic trends, to the weather, to the quality of the sales reps.  If revenues increased because the economy improved, can marketers claim their programs delivered better ROI? More sophisticated and analytical – reveals the true impact of a marketing program.