Q&A with Laura Ramos of Forrester Research - Part 1: Defining the Market February 24th, 2010 by Sean Dwyer Without question, Laura Ramos of Forrester Research ( blog ) is an expert in the marketing automation space with a specific focus on the best practices in lead management.  I have enjoyed getting to know her over the past few months and I think Laura has become more familiar with what Loopfuse has to offer B2B marketers, especially in the product releases that Loopfuse has made in late 2009. Ramos:  I would like to see it catch on more than it has. LoopFuse ,Inc. MORE >>

10 Key Online Marketing Trends for 2010 (3 pages). As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. Nearly half of all b2b marketers said they can’t predict the impact on lead production from a 10% increase in budget. How are they doing it? Social Media Marketing GPS (91 pages). MORE >>

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Alinean Marketing Hierarchy of Needs™ The Marketing Hierarchy of Needs consists of the following tiers: Tier 1: Marketing Operations and Technology – the foundational element of people, process and technology to support the development and delivery of marketing programs, including lead capture and scoring, analytics, user experience, content management, account management, campaign management, data management, sales and channel enablement. MORE >>

Post acquisition, Unica’s software unit will work with IBM’s business analytics and optimization consulting organization – a team of 5,000 consultants and a network of analytics solution centers. IBM’s acquisition of Coremetrics, a leader in Web analytics software was just 2 weeks back and interestingly Coremetrics shares quite a few overlapping features with Unica. They feel that this acquisition is more about Unica’s marketing automation and operations solutions than about the Web analytics products. MORE >>

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. United States License. MORE >>