Only B2B

JULY 5, 2023

HubSpot reports that companies with effective demand generation strategies can generate 50% more leads at a 33% lower cost per lead, showcasing the importance of adopting successful strategies. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Only B2B

AUGUST 21, 2023

Web scraping tools extract relevant information from websites, directories, and social media platforms. These tools can extract data from various online sources, including websites, directories, and social media platforms. social media Scraping and Monitoring Tools Social media platforms are rich sources of data for B2B list building.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

BenchmarkONE

MARCH 22, 2019

The blog behind the world’s best-selling CRM platform, the Salesforce Blog offers insights and trends in marketing, analytics, sales and service. Topics include: Advice for sales professionals Social media Client relations CRM technology Marketing techniques. Hubspot Sales and Marketing Blog. Salesforce Blog. Think Again.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Put Your Videos to Work. Sign Up Free.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. But what changes will it bring to the sales industry?

Marketing AI 61

Marketing AI Top of Funnel Lead Ranking Work Management 61

Martech

JANUARY 25, 2022

They collect basic information such as customer websites, emails, phone numbers, purchase dates, social media data and much more. Salesforce and HubSpot are some of the most popular operational CRM tools. Analytical CRM. Zoho Analytics is a good example of an analytical CRM. Collaborative CRM. Visionaries.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Paid Search Agency 97

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. It was updated on October 27, 2019.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JANUARY 10, 2017

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity.

Research 100

Research Campaigns Tips Content 100

SmarkLabs

JUNE 12, 2023

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Biznology

JANUARY 14, 2013

With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). source: Forrester ). source: Forrester). source: Forrester). source: HubSpot ). How are CMOs doing? source: AdAge ). source: AdAge).

Stats 80

Stats ROI CMO Forrester 80

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. Strategic Execution for B2B Social Media.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. For long people have been arguing of leveraging the social media marketing platform for B2B marketing & some still aren’t sure if Instagram is for B2B businesses. billion times a day.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

ViewPoint

MARCH 6, 2012

Brian Halligan, CEO and Founder of HubSpot. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SmarkLabs

NOVEMBER 19, 2019

HubSpot defines sales enablement as “the iterative process of providing your business’s sales team with the resources they need to close more deals.” The examples HubSpot gives includes content, tools, knowledge, and information to sell your product or service to customers effectively. . What is sales enablement? Sure, I guess.

Top of Funnel 49

Top of Funnel Ideal Customer Profiles Hubspot Marketing Proposals 49

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Content Standard

MARCH 31, 2017

In the other corner, weighing 190 analytics programs, with a crushing right hook of lead-generating earned media, our CMO! Indeed, according to A Customer-Obsessed Operating Model Demands a Close Partnership with Your CIO , Forrester Research, Inc., Build strong analytics and machine-learning capabilities.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Albacross

NOVEMBER 4, 2021

Source: Forrester , 2021). For example, it can be behaviors tracked by website cookies, interactions within Intercom, data from Google Analytics, and recorded engagements in Salesforce. Source: Forrester , 2021). Source: Hubspot , 2021). Second-party Intent Data. Here’s how to define your IICP with intent data: 1.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Related: How to Get the Most Out of Your Marketing Analytics. Getting a leg up on analytics will enable brands to meet buyers through any point in the customer journey.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. For example, you can make an entire video post or conduct a live broadcast session on social media.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

SnapApp

JANUARY 4, 2017

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity.

Research 61

Research Campaigns Tips Content 61

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. When you’re in the trenches, it’s easy to get caught up in marketing acronyms, martech, data, and analytics. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Madison Logic

OCTOBER 11, 2022

In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. . Hubspot finds that 40% of sales reps say that prospecting accounts are the most challenging part of the sales process. Sales and Sales Enablement .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Golden Spiral

APRIL 11, 2019

Based on the DiSC model, Nashville-based Crystal analyzes social media information, from Twitter to LinkedIn, to determine personality profiles for anyone—including you and your prospective clients. In an interesting collaboration, HubSpot has been working with Crystal Knows to integrate personality types into their CRM.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Marketing Insider Group

JANUARY 6, 2020

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. SUPERWEEK is an annual five-day conference completely focused on digital analytics. Social Media Marketing World. Friends of Search Amsterdam. SMX West & East.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This comes after the company was also named a leader in Forrester’s 2016 Online Video Platforms For Sales And Marketing Wave Report. Media Contact: Sandy Pell, Sr.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Golden Spiral

APRIL 11, 2019

Based on the DiSC model, Nashville-based Crystal analyzes social media information, from Twitter to LinkedIn, to determine personality profiles for anyone—including you and your prospective clients. In an interesting collaboration, HubSpot has been working with Crystal Knows to integrate personality types into their CRM.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. HubSpot provided a visual to show how closed-loop marketing works in four stages: Let’s take a closer look at the stages. This is a unique problem for businesses today.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Hubspot

MAY 13, 2015

We've been using HubSpot's Inbound Certification for our class, and I recently read your article on Inc.com about how content marketing helped you grow your Boston startup 10X. Sources for their data includes Deloitte, Nielsen, TechCrunch, and Forrester Research (among others). HubSpot Academy Group. 5) Moz Academy.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. You can even track your registration page in Google Analytics. Sharing photos, videos, press releases, media coverage, speaker updates, etc.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Outbrain

FEBRUARY 21, 2019

According to Forrester , it costs 5 times more to acquire a customer than to retain one. Measuring the lifetime value will vary across businesses (HubSpot details one way to do it). Customer data can be found across social media, in online reviews, and direct customer feedback like surveys and phone calls. Why keep customers?

Resource Management 37

Resource Management Loyalty Distribution Psychographics 37

Valasys

AUGUST 13, 2019

In the year 2018, Forrester Research in the first-ever analytical articulation of the sales readiness market published that 42% of the B2B firms had either purchased a sales readiness tool or intended to do so by the end of the year. Strategies to Improve Sales Readiness.

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

NOVEMBER 16, 2012

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28