SmartBug Media

MARCH 19, 2020

Make It Social. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Create still images from the videos to post on Pinterest, Facebook, Instagram, and other profiles, and link back to your video or website.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What’s the key to generating more inbound marketing leads?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

FEBRUARY 12, 2018

They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Vanity metrics include data such as social media followers, page views, subscribers, and other flashy analytics that are satisfying on paper, but don't move the needle for your business goals.

Campaigns 78

Campaigns Planning Marketing Analytics Tools Click Rate 78

Webbiquity

JANUARY 25, 2010

Here are some of the key takeaways on using social media effectively. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise. Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive).

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

JUNE 26, 2012

This post will offer suggested must-do task lists every inbound marketer can use to stay sane and keep campaigns going strong on a daily, weekly, and monthly basis. Share new content via social networks, and thank those who help spread your content. Check Facebook to wish contacts a happy birthday. Set priorities.

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

SmartBug Media

DECEMBER 13, 2021

How to find UTM tag data in Google Analytics. UTM tags help inform analytics tools like Google Analytics on how to categorize incoming traffic data. Standard UTM parameters , or “tags,” include: Source: The social network, search engine, or specific source that drove the traffic to your site. Google’s URL Builder.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. For us marketers, this is wonderful news.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Valasys

DECEMBER 18, 2019

The pieces of content published on the platform are related to social media, Video marketing & marketing on diverse social networking channels. The platform provides marketers with access to the opinion of the industry’s top experts.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Hubspot

AUGUST 31, 2011

The first presentation I caught was HubSpot CEO Brian Halligan's "Killing It: How Inbound Marketing Can Help Your Company Crush the Competition." The traditional marketing playbook is broken.". By that, he meant that you no longer need big money to be a successful marketer. Top-of-the-Funnel Marketing. His opener?

Inbound Marketing 28

Inbound Marketing Top of Funnel Paid Search Agency Digital Marketing Funnels 28

Hubspot

AUGUST 2, 2010

Our top inbound marketing article from this past week focuses on the concept of content sources -- places where you can get ideas to help you write quality blog posts -- as well as different types of sources and how to use them strategically and continuously to create remarkable content. Facebook: Daily Active Users.

Inbound Marketing 28

Inbound Marketing Peer-to-peer Paid Search Agency Youtube 28

Martech Advisor

JANUARY 24, 2020

Become a Content Strategist contains 13 modules to help you explore the composite aspects of content marketing. The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics. Google Analytics for Beginners - Google.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Leadspace

JUNE 24, 2016

Did Facebook just kill native advertising? 40 demand gen marketers who are changing the game. How to future proof your marketing stack. Microsoft gets a social network aimed at its core users, plus the ability to integrate LinkedIn data in Office, for instance. Advice from the head of martech for an $18B company.

B2B Marketing 48

B2B Marketing Advertising Agencies B2B Acquisitions 48

DivvyHQ

MARCH 9, 2017

A Medium+Twitter integration ensures a publisher’s Twitter followers are instantly Medium followers as well, while LinkedIn distributes Pulse articles to a subset of connections and followers, then beyond the poster’s immediate network depending on engagement. Less robust analytics.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

MAY 18, 2012

"Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a " fantasy." Or were the results of Facebook advertising really so miserable that it warranted this media attention? Who knows -- the onslaught of coverage wasn't accompanied by a leak of GM's analytics. Conversions on Facebook?

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Hubspot

MARCH 27, 2018

So here it is: a list of powerful influencers in the growth and marketing space who just so happen to be women. We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. Michelle is Vice President of Marketing at Amplitude Analytics.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Hubspot

FEBRUARY 17, 2013

As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly. It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets.

API 28

API Paid Search Agency Twitter Advertising Agencies 28

Hubspot

JANUARY 4, 2012

Google gave the world something it didn't want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit. Any market research Google conducted likely told them that people didn't want yet another social network.

Google 28

Google Work Management Marketing Management Social Networks 28

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

FEBRUARY 15, 2012

We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines. Sure, this traffic isn't exactly free -- marketers have to invest in time and tools to take advantage of these inbound channels.

Social Media 28

Social Media Social Marketing Top of Funnel Marketing & Strategy 28

Hubspot

SEPTEMBER 20, 2011

Last week, Mike and Karen hosted the Marketing Update from the Inbound Marketing Summit where they discussed a number of interesting social media stories from the previous week. Facebook Launches the Subscribe Button. It also allows you to open up your profile to subscribers who are not your friends on Facebook.

Social Media 28

Social Media Social Marketing Features Media 28

Adobe Experience Cloud Blog

JANUARY 3, 2014

Instead, they build relationships with companies and products in a non-linear, difficult to predict way – they conduct independent research, they talk to a friend, they do more research, they see an advertisement online, they research on Facebook, they change their minds entirely, and then – seemingly at random – they buy. Make it Measurable.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

Instead, they build relationships with companies and products in a non-linear, difficult to predict way – they conduct independent research, they talk to a friend, they do more research, they see an advertisement online, they research on Facebook, they change their minds entirely, and then – seemingly at random – they buy. Make it Measurable.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Hubspot

NOVEMBER 24, 2011

As we gather around our Thanksgiving dinner tables and think about all we have to be thankful for in our personal lives, let's take an extra moment to reflect on all we should be thankful for as inbound marketers. We've covered some major marketing news stories on this blog during 2011. Why We're Thankful for Facebook.

Inbound Marketing 28

Inbound Marketing User-Generated Content Linkedin Twitter 28

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

SEPTEMBER 24, 2013

(HubSpot customers: For this task, Social Inbox can save you loads of time and give you the information you''re looking for immediately.). Even though Facebook may seem pretty consumer-focused on the surface, HubSpot found that 52% of all marketers sourced a lead from Facebook in 2013. How I Locate Leads on Facebook.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

DECEMBER 11, 2013

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JULY 29, 2012

Crispy bacon with a side of the most tantalizing marketing stories of the week? Start sipping your mimosa and join me in reviewing the most interesting inbound marketing stories of the week! B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. As usual, Facebook changed something this week.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Hubspot

DECEMBER 20, 2011

Participation in social media should be a staple for any business leveraging inbound marketing. Social media expands the reach of content, offers a valuable communication platform between businesses and their prospects/customers, and helps to nurture existing leads into a position where they're more ready to buy.

Social Media 28

Social Media Optimization Media Social Networks 28

Webbiquity

NOVEMBER 5, 2019

A recent social buying study found that 75% of B2B buyers and 84% of C-suite executives use social media to support their buying decision. While social media marketing may not the most effective B2B inbound marketing technique for lead generation, it is a strong tool for building brand awareness and sales lead nurturing.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Hubspot

JUNE 1, 2015

To do this, dive into your website's analytics. This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. Beyond social media, search, and Q&A marketing, outreach is your best friend when it comes to making sure your content goes the distance.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

DECEMBER 28, 2011

68% of marketers said that an increased understanding of the benefits of social media is the factor that most influenced them to flip the switch. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. 15 Ways to Step Up Your Business' Social Media Game.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

OCTOBER 27, 2011

Hopefully, Google is working on business profiles for its social networking platform. Sharing Analytics Gets Visual. With Ripples, Google has added a visual layer of explanation around social sharing analytics. Parody is rampant in the social networking industry. Trending Posts Comes to Google+.

Paid Search Agency 28

Paid Search Agency Google Features Social Networks 28

Hubspot

AUGUST 12, 2012

If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. This story comes to us from the Simply Measured analytics blog. Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot.

Mobile Advertising 28

Mobile Advertising Classified Ads Branding Brand Identity 28

Industrial Marketing Today

AUGUST 24, 2009

REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Hubspot

JANUARY 17, 2012

Think about it: with a relationship-based sales cycle, core subject matter expertise and a legacy of content creation, most B2B companies are a great fit to leverage social media as part of an inbound marketing strategy. Thinking Social Media Will Replace Offline Marketing. Each social network is different.

Social Media 28

Social Media Cost Social Marketing B2B Marketing 28