KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Your theme is the cornerstone of your webinar’s success.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples. In the world digital marketing, every touchpoint with your audience matters.

Examples 68

Examples Webinar Metrics Marketing & Strategy Landing Pages 68

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Ranking 98

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . In Import, choose Google Analytics 4 properties , then Continue. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Marketing Insider Group

NOVEMBER 17, 2020

You have to start somewhere with good enough and then look at your content performance analytics and data to determine if your strategy is on point or way off. Types of content (blogs, eBooks, webinars, video, etc.) For example, you might have a few design resources, yet they’re necessary for almost all types of content.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

KoMarketing Associates

MAY 25, 2022

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . For example, if this campaign is about getting demos, choose that option.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Why should they take the time to attend this specific online event or webinar? Take Advantage of Organic Social Media Features.

Paid Content 283

Paid Content Social Media Promotion Media 283

SmartBug Media

APRIL 23, 2024

A prime example of this distinction lies in how businesses interpret metrics. For example, a traditional business may celebrate an increase in web traffic month over month, but it may not know how to articulate how specifically this growth metric contributes to its revenue.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Webinar Metrics Work Management 59

Webbiquity

MARCH 30, 2021

Take Kroll, for example. You can live stream webcasts and webinars to generate leads, directly sell services or products, and improve customer engagement on your website. You can also help prospects by streaming Q&A sessions, product walkthroughs, and webinars after knowing what they are looking for.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. For example, if no one is dedicated to content marketing in your organization, how can a marketing leader expect results? 49% check analytics for every post. 3) Webinar benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Goal: Drive More Traffic 7.2 To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. Metrics for Overall Video Performance 4.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Hubspot

APRIL 4, 2018

If your blog traffic increased by 5% last month, try to increase it by 8-10% this month, not 25%. It’s crucial to base your goals off of your own analytics, not industry benchmarks, or else you might bite off more than you can chew and burn out. For example, what would you prefer? Blog Traffic Goal Example.

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

Parse.ly

APRIL 6, 2020

Our own customers have seen an unprecedented 60% increase in their traffic , as measured by Parse.ly’s analytics technology which is installed on thousands of top sites, and which measures hundreds of millions of content journeys per day. Weekly traffic to content for Parse.ly Example Parse.ly Commerce revenue.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Let’s break it down with an example. Using Analytics to Boost Email Signups. Sound confusing?

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Optinmonster

FEBRUARY 11, 2024

For example, if you use MailChimp, you can message your first 2000 users for free. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Then, visit our gallery for some neat exit intent popup examples you can copy.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Marketing Insider Group

MAY 12, 2021

Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. For example, writing blog articles or creating how-to videos with no obvious sales pitch or call-to-action at the end may seem like a waste of time. Having a sound SEO strategy will help drive traffic.

Work Management 281

Work Management B2B Marketing Marketing Management Budget Programs 281

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. By the way, I published that post in 2013, and it is still pulling in traffic. B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. They want bottom-line results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

SWZD

AUGUST 10, 2017

Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Enjoy: Why is Google Analytics essential for optimizing not only your B2B website’s own performance, but also that of your overall demand generation program? It’s a tiny blip of traffic.

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Convince & Convert

AUGUST 8, 2019

There are great examples on how brands are leveraging this, but the age of messenger communication also comes with a new set of challenges that already have an impact on your brand. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

Parse.ly

JANUARY 28, 2021

joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals. To set the stage for our discussion, we asked the webinar audience what goals they’re focused on for content marketing in 2021. Focus areas for 2021? Then comes the content brief.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

SalesGrape

NOVEMBER 19, 2023

For example, a study conducted by McKinsey & Company found that physicians are increasingly relying on digital channels for information about new drugs or treatment options. One way to utilize data analytics is by tracking website visitor behaviour.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

The Point

OCTOBER 29, 2014

(HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK) BK) Several factors have come together to bring analytics to life.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. Most marketers are comfortable with the key metrics at this stage—they’re the ones Google Analytics shows you default: unique visitors, return visitors, time on site, pages/sessions, and scroll depth. Content leads.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Navigate the Channel

JANUARY 19, 2024

Social media can drive considerable traffic to your blog. For example, instead of merely posting a link to your blog, include a compelling excerpt or a thought-provoking question that piques interest. This could be a joint webinar, podcast episode, or a co-authored guide.

Social Media 65

Social Media Media Blogger Demographics 65

Sprout Social

FEBRUARY 17, 2022

For example, you can use templates to: Offer customer care to those who need help. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Go Beyond SEO

MARCH 13, 2024

To illustrate the importance of engaging your audience and boosting visibility, consider the following example: “Our manufacturing company, Innovate Manufacturing Solutions, saw a significant increase in brand visibility and user engagement after implementing a social media strategy.

Social Media 78

Social Media Media Brand Identity Branding 78

ClearVoice

MARCH 17, 2023

The traffic is dismal. It was working and the traffic was pouring in. For example, you write four articles. You could make a Slideshare presentation out of them, too, and record a webinar. Conducting an audit of your content distribution every few months can help you stay up to date and keep the traffic coming.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Parse.ly

FEBRUARY 16, 2023

Neil Powell , a seasoned product specialist at Parse.ly, recently hosted a webinar where he walked through the importance of real-time data and how to take advantage of it in the Parse.ly During the webinar, Neil explained how to analyze real-time data to inform a content strategy that boosts engagement, loyalty, and exposure.

Curation 52

Curation Webinar Metrics Tagging Acquisitions 52

Parse.ly

JULY 23, 2021

This past week, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined Lumenad ‘s Director of Content Marketing, Stephanie Totty , for a webinar to share their expertise around building out programs and creating better content. Traffic, conversions, SEO performance, engagement, or retention?

Webinar Metrics 52

Webinar Metrics Content SEO Keywords 52

Oktopost

MARCH 10, 2022

Using social media analytics, you can measure: Conversion from social media: Sometimes your social media management platform will help you track these. Otherwise, you’ll need to track them through Google Analytics or your CRM software through tracking links. With some, you can even perform a sentiment analysis. Final Thoughts.

Social Media 174

Social Media ROI Media Brand Identity 174

ClearVoice

JANUARY 8, 2024

Neglecting measurement and analytics Metrics and analytics exist for a reason — they help you assess the effectiveness of your content initiatives so you can make better budgeting decisions the next time. Regularly monitor metrics such as conversion rates , engagement, traffic, audience growth, cost per acquisition , and ROI.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Ranking Lead Scoring Companies 95