Marketing Insider Group

NOVEMBER 10, 2020

We have caught up several times since at industry and marketing events, and it was my great pleasure to be a recent guest on the Televerde Morning Marketing Mug webinar series she hosts. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 323

Planning Analytics Enterprise Management Work Management 323

Varicent

DECEMBER 7, 2021

You probably know this already, but sales forecasting is all about predicting how much revenue your team or business will likely bring in over the next quarter or the next year. Understanding Sales Forecasting. Sales forecasting really matters. It also shows how effective a sales team is.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 106

Budget Programs Work Management Allocation Product 106

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. That includes the number of sales calls, VP-level meetings, new qualified opportunities, and so on. With proper sales activity management, you can influence sales objectives and business results.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Salesforce Marketing Cloud

AUGUST 23, 2023

You’re always on the hunt for new revenue, but new sales has to come from your sales team, right? Sales can come from partners, too. In fact, partner selling is a great way to take the pressure off your own reps — and it’s relatively easy to implement. What are best practices for partner relationship management?

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Top of Funnel 52

Only B2B

MARCH 6, 2024

But there are a lot of factors littering the path of lead conversion [time, sales, team, and more]. But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Local newspapers, radio stations, digital platforms and community events each offer advantages. The key lies in understanding where your target audience spends time and focusing efforts to ensure optimal engagement.

Advertisements 111

Advertisements Advertising Allocation Planning 111

Zoominfo

JULY 26, 2022

An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. But APIs are only as good as the quality of information they process and provide. APIs for Sales For B2B sales teams, narrowing in and prioritizing accounts is a critical first step.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

BenchmarkONE

FEBRUARY 11, 2021

The pandemic brought a lot of business sales strategies – and outcomes – to a screeching halt. This year, it’s all about finding ways to get back in motion again — which includes seeking out new tactics that will help boost sales and make up for lost revenue. Create Digital Events.

Sales Management 60

Sales Management Tactics Top of Funnel Digital Marketing Funnels 60

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Webbiquity

FEBRUARY 5, 2018

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. Until recently however, data generated from live events on attendance, engagement, sales and other metrics has received far less visibility than other silos across the enterprise.

Enterprise Management 187

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 187

FunnelEnvy

SEPTEMBER 29, 2021

Generally it all boils down to some combination of inbound and outbound funnels; but what if you’re not getting them to convert? So your goal is to engage them in a conversation as early in that process as possible. Let’s do some funnel math to solve for it.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 103

Enterprise Management Marketing Automation Services Marketing Management Analytics 103

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Demand generation is the process of building awareness and interest in a brand’s products and services. Demand generation is the process of building awareness and interest in a brand’s products and services. Demand Gen = Sales + Marketing. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. The below five optimizations are critical and we strongly suggest they are reviewerd and implemented ASAP.

Cost Per Click 108

Cost Per Click Google Optimization CPC 108

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 123

Analytics Marketing Analytics Tools Forecasting Budget Programs 123

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Only B2B

JUNE 5, 2023

In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023.

Account Based Marketing 78

Account Based Marketing Tactics B2B Marketing Multi-Channel 78

Seismic

FEBRUARY 5, 2021

In the past year alone, the sales process has undergone significant changes. As more business takes place in digital environments, customers are changing the way they interact with sales teams. Champion training for new sales activities.

Process 52

Process Tips Marketing Analytics Tools Work Management 52

FunnelEnvy

OCTOBER 31, 2022

There’s a lot for marketers today to consider when it comes to tactics for bringing in new business, but your sales pipeline is what ultimately defines the success of all your funnels, marketing campaigns, and other efforts to add new clients and revenue consistently. Click To Tweet.

Sales Management 114

Sales Management B2B Sales Top of Funnel B2B Thought Leadership 114

Inbox Insight

MARCH 7, 2023

When the demand generation engine is neglected, what happens to sales acceleration? Demand gen is paramount to driving sales pipeline velocity, remaining the most vital pillar of the sales acceleration formula. Read on to discover the role it plays in sales success. Simply put, it stalls. What does this formula look like?

Demand Generation Agencies 97

Demand Generation Agencies Demand Generation B2B Sales Top of Funnel 97

Salesforce Marketing Cloud

MAY 23, 2023

Process mining is an innovative technology to discover and analyze business processes using event data extracted from CRMs and other systems. It enables managers across the organization to gain insights into how to optimize and automate their processes.

Process 52

Process Work Management Marketing Management Lead Scoring 52

B2B Digital Marketer

DECEMBER 7, 2023

From sophisticated lead nurturing tactics to refining your sales funnel, we will explore how top marketers and sales teams bridge the gap between quantity and quality. Strategies for optimizing advertising and event participation. Joe’s understanding of CPCL from his sales and advertising experiences.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Leads 52

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. SmartBug can offer clients a more unified approach to campaign management and analytics by facilitating easier integration of external pages.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Varicent

MARCH 24, 2022

Ask any sales manager their most important job, and they’ll likely answer, “Hitting target.”. The smart ones will answer by adding, “Securing the sales pipeline to hit the target after that.”. What Exactly Is a Sales Pipeline? The Stages of Sales Pipeline. What’s the Importance of a Sales Pipeline?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Martech

JUNE 15, 2023

It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Contextual segmentation: Segments are based on specific contexts, such as events, holidays, or seasonal trends. Continuous optimization: Regularly review campaign performance and adjust your targeting parameters based on results. and Canada.

Paid Search Agency 119

Paid Search Agency Optimization Ads Mobile Advertising 119

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

Twitter 61

Twitter Optimization Tips Display 61

Televerde

DECEMBER 1, 2020

Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. The right SEO strategy meets visitors where they’re at in the sales funnel. SEO Lets You Reach Buyers at Every Stage of the Sales Funnel with Relevant Content.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks. PLG takes marketing analytics to a whole new level.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Top Rank Marketing

OCTOBER 17, 2023

The struggle to quantify impact reveals an opportunity for more sophisticated tracking and analytics. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective. Remember, most of them are on-demand opportunities.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109