Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Email Marketing Email marketing remains a highly effective tool for nurturing leads and keeping your audience engaged.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

FunnelEnvy

MARCH 18, 2024

By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more. Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

NuSpark Consulting

SEPTEMBER 23, 2012

Retargeting or remarketing banner ad campaigns continue to be in my head as a lead generation and conversion tactic for internet marketing strategies. Now, you can add remarketing options by using Google Analytics data. . Send them an offer with a QR code, or an offer to a mobilized landing page. Keyword Remarketing.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

ClearVoice

OCTOBER 27, 2023

Or maybe your landing page generates just a handful of leads despite driving tons of traffic to your website. In digital marketing , content rate optimization is the practice of enhancing a landing page, website, or digital marketing campaign to increase the number of people performing a desired action.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

SmartBug Media

MAY 27, 2020

Build Strong Google Ads Campaigns. Although there’s no right or wrong way to build a search campaign, there are several best practices that help optimize user experience and improve conversion rates. A good example is using targeted keywords, ad copy, and landing pages. A/B Test Your Landing Pages.

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Think of content as the fuel for all your marketing campaigns. To do this you can use tactics like email and social media tools to bring potential leads to the landing page. The right marketing automation tool will help you build marketing campaigns across channels in a personalized way, without support from IT.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

NuSpark Consulting

MARCH 29, 2015

I run robust retargeting campaigns for various clients, and each tactic has its own set of rules. Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. White papers: 55% (compared to 60% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Optinmonster

SEPTEMBER 18, 2020

This content could be just about anything: articles, videos, white papers, etc. The form itself might ask just for your email address, or you might need to provide your name, phone number, or other personal information in exchange for access. Use email list segmentation for more targeted promotions. What Is Gated Content?

Lock-In 96

Lock-In Top of Funnel Conversion Marketing Automation Services 96

ClearVoice

NOVEMBER 25, 2022

This enables data-driven decisions in creating landing pages, registration processes, and website copy. Big businesses run digital marketing campaigns that never sleep. As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Hybrid marketing experiences.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Video Landing Page.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Now pulled through Google Search Console’s search analytics reports. Landing pages receiving traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. For example, you could assign 5 points for an email click and 10 points for a white paper download. Landing pages.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

KoMarketing Associates

AUGUST 7, 2018

What can you cut from: landing pages. email opt-in forms. email messages. It applies to elements on a landing page, and to editorial calendars. Which sections of this landing page would you try to cut? Take one of your landing pages, for example. lead nurturing sequences.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Sprout Social

JANUARY 13, 2021

It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. Models also help you understand if your social media campaign is actually working. Last touch attribution model. Multi-touch attribution model.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

New North

MAY 8, 2023

Start collecting data through customer feedback, email reports, website analytics, market research, and so on. Performing analytics on the captured data will quickly help you uncover overlaps and group your customers into segments based on their shared attributes. Not sure what data you should be collecting, or how to get it?

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. For example, you could assign 5 points for an email click and 10 points for a white paper download. Landing pages.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The foundation of any great digital marketing campaign requires a solid understanding of general inbound marketing concepts, ideas, and best practices. marketing campaigns.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBrief - Marketing

JULY 20, 2023

You’ll take an inventory of all your marketing programs and campaigns run to date: The content you’ve created including assets such as emails and landing pages. Reporting and analytic tools take you only so far. If you’re more of a fan of acronyms, think AAA: audit , analyze and action.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

ClearVoice

APRIL 19, 2021

You will first need to assess your branding, marketing, sales, and analytics processes to ensure they work before implementing a demand generation program that encompasses all your efforts. Some analytics tools to add include Google Analytics, Realtime, and Mixpanel. Strategy use cases.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

FMG Suite

SEPTEMBER 15, 2021

You’re likely familiar with targeted emails and similar marketing components, so understanding retargeting should be easy. If you get it right, a retargeting ad campaign can increase the conversion rate of new visitors to your site by 33 percent. . By using retargeting ads for financial advisors. Driving Conversions.

Ads 52

Ads Marketing Automation Services Clickthrough Advertising Funnels 52

NuSpark Consulting

SEPTEMBER 14, 2015

Many B2B websites aren’t designed well for email capture for a specific product or service. Sites should attempt to capture email addresses (or calls) in a number of ways: The dreaded Contact Us menu item. You can send newsletter campaigns via marketing automation but watch for prospects who click and visit your site often.

Conversion 100

Conversion Lead Ranking Lead Scoring Marketing Websites 100

Walker Sands

JULY 16, 2019

Fueled by advances in data analytics and marketing automation, a well-designed and executed ABM campaign can speed up your sales cycle and dramatically increase conversion rates. Step one is to audit your existing content – from landing pages and blogs to case studies and print collateral.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Use this guide to learn where direct traffic comes from, clean up your source tracking, and keep your content analytics actionable. How to Attribute Your Direct Traffic with Content Analytics Software. Table of Contents. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. For example, you could assign 5 points for an email click and 10 points for a white paper download. Landing pages.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

SmartBug Media

JANUARY 30, 2020

First, you must make a case for how your marketing campaigns will increase revenue for your company. Gather analytics on your sales cycle, lead distribution, and previous marketing efforts. Content Marketing Strategy: Take the opportunity to appear in each other’s newsletters and email blasts. To do this, draw from past numbers.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Industrial Marketing Today

OCTOBER 17, 2010

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

SmartBug Media

MARCH 19, 2020

Be sure to include a call to action in the video itself and the video landing page. Point viewers to your website for a free white paper, more information, or a discount offer. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

NuSpark Consulting

APRIL 28, 2012

I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. Landing pages as well. I download the paper.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

KoMarketing Associates

OCTOBER 9, 2018

If a B2B marketing plan for 2019 is already in place, it is easier to be more organized and on the same page as everyone is out for the holidays and new year. This data is useful when deciding what campaigns or topics are worthwhile investments. Other website content (landing pages). Your Own Data to Review. Blog content.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

NuSpark Consulting

SEPTEMBER 9, 2012

Lead generation and lead nurturing both can be done via a targeted display campaign. When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. Here are a few reasons: 1. Retargeting. Specific targeting.

Display 100

Display Advertisements Advertising Lead Ranking 100

Velocity Partners

NOVEMBER 7, 2018

They set about driving a step change from the dull, analogue land of colorless white papers into the exciting, digital world of glorious technicolour media. It’s no longer enough to stick a loosely SEO-optimised page on your site, plunk an isolated post on LinkedIn and add an email to the tail of a nurture flow.

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

seo.co

OCTOBER 16, 2020

The freelancer visits a few freelancer message boards and Reddit pages to figure out how much most of his peers are paying in taxes, how they get their taxes filed, and what their recommendations are. Common content options in this stage are articles, advertisements, webinars, podcasts, and paid search leading to landing pages.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

NuSpark Consulting

DECEMBER 5, 2011

Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. All activity of the lead generation process needs to be measured via a robust analytics program. By optimizing website and landing page traffic; conversion lifts will increase. J- Jump Page.

Paid Content 100

Paid Content Lead Generation Lead Ranking Lead Scoring 100

Moz

JANUARY 22, 2019

The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. The first step is to set up a funnel visualization in Google Analytics. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56