Vidyard

DECEMBER 14, 2020

There is a strong relationship between measurement and satisfaction with video: Brands that use intermediate or advanced video content effectiveness measures report the highest levels of satisfaction with video. As new types of videos become available, test them on a limited scale, review the results, and double down on what’s working.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Vidyard

MAY 5, 2017

In the “Product” vertical, for example, you might have stories to tell about a certain product lines, the theme of analytics, and the theme of optimization. Click through rates: Split test the results for email content with and without video content. What you need to build an effective in-house studio.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

APRIL 11, 2016

Take a look at your analytics from previous Facebook posts and note what has worked best. It’s good to try out multiple versions of a video and test them separately on different audiences. Even CTAs can be tested for effectiveness thanks to Facebook’s A/B testing options. Call-to-Action (CTA). The result was a 63.6%

Facebook 50

Facebook Video Marketing Advertisements Advertising 50

Vidyard

OCTOBER 10, 2017

This happens when marketers try to fake big budgets with lots of animations and over-wrought intro music, or when they cram otherwise simple videos full of actors, settings, and effects that don’t add any value. The team didn’t measure deeper analytics. Then, A/B test and optimize for click-success.

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Vidyard

OCTOBER 15, 2015

Whether this is achieved by looking through the metrics and analytics collected from past campaigns or running tests to determine what performs best, there are many tracks towards designing these elusive, fly landing pages. The effect of using customer testimonials on your landing page. A/B Testing. Data-Driven Updates.

Landing Pages 50

Landing Pages Design Marketing Analytics Tools Video Marketing 50

Vidyard

SEPTEMBER 27, 2018

Improving strategy effectiveness (42% and improving lead data analytics (41%) are also top-of-mind. When it comes to achieving lead gen goals, 54% of marketers rank social media marketing as an effective tactic. How to crush this step One of the best ways to improve the quality of your leads is to optimize your lead scoring.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

JANUARY 10, 2018

Fragmented video tools keep organizations from capitalizing on video’s communication-boosting effects. Substantial analytics. Video platforms allow marketers to A/B test pieces of videos such as intros, images, and calls-to-action (CTAs), and then hyper-personalize videos at scale based on what they learn.

Video Marketing 89

Video Marketing Youtube Distribution PR 89

Vidyard

MARCH 23, 2021

Relevant The goal should be relevant to your overall business objectives AND a good fit for the types of objectives that video is best suited to meet Time-Bound The goal should have a timeframe in which it can reasonably be achieved so that you can accurately measure how effective your efforts have been.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

NOVEMBER 19, 2020

I recently ran a test and posted listings on LinkedIn and then a video talking about the same listings a week later. Candidates are left with the impression that you go to great lengths to care for them and that “ halo effect ” can last through their interview process and well into the role. But that’s just the half of it.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

FEBRUARY 10, 2015

When it comes to video marketing these days, marketers have access to sophisticated video marketing platforms with features to store and manage their video content, capture leads and most importantly, measure advanced analytics and ROI. So what’s missing in this equation? Producing the content. Video content is no different!

Paid Search Agency 51

Paid Search Agency Video Marketing Product Companies 51

Vidyard

NOVEMBER 19, 2020

I recently ran a test and posted listings on LinkedIn and then a video talking about the same listings a week later. Candidates are left with the impression that you go to great lengths to care for them and that “ halo effect ” can last through their interview process and well into the role. But that’s just the half of it.

Acquisitions 65

Acquisitions Video Marketing Work Management Click Rate 65

Vidyard

MAY 27, 2015

Consistent branding: Your viewers should be able to win a blind taste test Branding is vital to effectively managing your video library. Effective reporting: Who did what, now? A video marketing platform like Vidyard will give you all the analytics you need to figure out which videos are contributing to your bottom line. (A

Work Management 50

Work Management Video Marketing Webinar Metrics Top of Funnel 50

Vidyard

FEBRUARY 4, 2020

Webinars are effective learning tools. Webinars and videos were ranked as the most effective content delivery channel by 26% of sales and marketing professionals , second only to websites and landing pages. Do yourself a favor and test out everything from the microphones to the slide deck, before you get started.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

FEBRUARY 4, 2020

Watch and Learn Watch Video Producer, Mat King, explain what webinars are and how to make an effective one. Webinars are effective learning tools. Webinars and videos were ranked as the most effective content delivery channel by 26% of sales and marketing professionals , second only to websites and landing pages.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

APRIL 27, 2015

And that’s exactly why I joined the Vidyard team just last week – to be part of a video marketing revolution and help marketers become more successful through the power of video content and video analytics. You can even split test your thumbnails to see which ones lead to more views. Sounds amazing, right? Well it is.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Vidyard

OCTOBER 27, 2019

The goal should have a timeframe in which it can reasonably be achieved so that you can accurately measure how effective your efforts have been. When you’re first getting started, choose a few styles and types of video to test and see what works and what doesn’t. However, this would be a one-time upfront investment. Stabilizer.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

MAY 27, 2014

More marketing teams are implementing sophisticated lead scoring programs, global demand generation methodologies, dynamic web content, split testing, and more. And more importantly, they are using data and analytics to understand what levers they can pull as a marketing team to directly impact future revenue output. The results?

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Vidyard

FEBRUARY 23, 2016

We expected personalized video to improve the results, but we were amazed by how effective it was. The rich video analytics provide new insights into customer behavior and their interest in Cetera’s services. Personalization makes a huge difference for getting noticed in a crowded market.”. Again, we saw impressive results.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50

Vidyard

OCTOBER 27, 2019

If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer? Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific. But how do you know whether it’s, you know, working?

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Vidyard

JULY 10, 2013

Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads? Vidyard keeps track of individual viewer data under the Analytics tab – from here, you can see who’s watched which videos, and filter by specific email address. Our findings?

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

FEBRUARY 27, 2013

It’s probably one of the most effective 1-2-3 punches you can combine to maximize views that end up where they matter most – your website or conversion page. Using different calls to action and monitoring YouTube analytics can help you realize which calls to action are creating higher click rates than others.

Youtube 51

Youtube Traffic Video Marketing Top of Funnel 51

Vidyard

JUNE 15, 2020

Sales teams using a video platform can use analytics to measure the metrics that matter: Email Opens: How often do prospects open emails that contain videos? The key is to maintain the mindset of continuous testing and measurement. Connect, Convert, and Close More Deals. Easily create and share 1-to-1 videos. Get It Free.

Video Marketing 104

Video Marketing Lead Scoring Lead Ranking Marketing & Strategy 104

Vidyard

JANUARY 21, 2013

Try this test: Step 1: Take a piece of paper and pen Step 2: Press play Step 3: Write down “loading time” Has your video started yet? Looking for a cost effective solution? If so, you’ve lost them before you’ve even started. Ensure your hosting platform is up to speed and won’t keep your audience waiting.

Video Marketing 51

Video Marketing Work Management Marketing Management Youtube 51

Vidyard

JUNE 15, 2020

Get It Free Measure Sales Success Sales teams using a video platform can use analytics to measure the metrics that matter: Email Opens: How often do prospects open emails that contain videos? The key is to maintain the mindset of continuous testing and measurement. Response Rates: Are prospects responding to video messages?

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking Marketing & Strategy 65

Vidyard

DECEMBER 2, 2020

Outreach tools can vastly improve your effectiveness by automating routine tasks, improving your messaging, and providing better ways of connecting with prospects. LeadBI (15-day free trial): Uncover lead analytics and create automatic, responsive emails and text messages. Here are some of the best free options out there.

Tools 120

Tools Enterprise Management Outreach Work Management 120

Vidyard

FEBRUARY 18, 2021

Embrace Analytics 6.2 That’s why 2021 is the year that video goes from ‘test’ to ‘invest’ across sales teams if they want to look for new ways to stand out and continue building relationships at a distance. Video Trend 5: Video Tech Goes from Tactical to Strategic 6.1 Consolidate Disparate Systems 6.1.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

DECEMBER 4, 2020

But it isn’t just an effective way to capture—and keep—your visitor’s attention. Test Everything 5. Learn From the Pros Social media management tool Hootsuite’s video landing page for their enterprise product effectively focuses on one CTA: “Request a Demo.” Key things to test on video landing pages: Video length (i.e.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

DECEMBER 2, 2020

Outreach Outreach tools can vastly improve your effectiveness by automating routine tasks, improving your messaging, and providing better ways of connecting with prospects. LeadBI (15-day free trial): Uncover lead analytics and create automatic, responsive emails and text messages. Here are some of the best free options out there.

Tools 65

Tools Enterprise Management Outreach Work Management 65

Vidyard

JULY 7, 2020

B2C brands are already testing the waters with influencer marketing campaigns, paid promotion, and shoppable video. Use TikTok’s editing tools to adjust audio, add filters, or use video effects. Once your pro account has been activated, a new analytics button will be available under your account options. TikTok Live.

Advertising Agencies 113

Advertising Agencies Business Verticals Paid Search Agency 113

Vidyard

FEBRUARY 18, 2021

Embrace Analytics 6.2 That’s why 2021 is the year that video goes from ‘test’ to ‘invest’ across sales teams if they want to look for new ways to stand out and continue building relationships at a distance. Video Trend 5: Video Tech Goes from Tactical to Strategic 6.1 Consolidate Disparate Systems 6.1.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Vidyard

FEBRUARY 16, 2017

For marketers, for example, the tool would need to not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Video Effectiveness Measures in Use 2.6 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 Test Everything 1.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

JANUARY 25, 2016

The struggle with creating content at scale, however, is that creativity (and often productivity) can be limited resources, which is why tactics like content atomization have become so effective. Double-down on the distribution channels that are most effective for your content and your audience.

Marketing Automation Services 65

Marketing Automation Services Content Marketing Lead Scoring Lead Ranking 65

Vidyard

JANUARY 25, 2016

The struggle with creating content at scale, however, is that creativity (and often productivity) can be limited resources, which is why tactics like content atomization have become so effective. Double-down on the distribution channels that are most effective for your content and your audience.

Marketing Automation Services 65

Marketing Automation Services Content Marketing Lead Scoring Lead Ranking 65

Vidyard

JANUARY 6, 2022

Video Analytics Statistics 2.6 The 4 Components of Effective Remote Prospecting Sequences 3.1 Exercise 1: How to Write Effective Messaging 6.1.1 A/B Testing for Remote Prospecting 7.1 What’s needed to A/B test? What can you test? The Sales Analytics Process 1.1 Step 3: Apply Sales Analytics Tools 1.3.1

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Vidyard

JULY 7, 2020

B2C brands are already testing the waters with influencer marketing campaigns, paid promotion, and shoppable video. Select Manage My Account Select Switch to Pro Account and follow the steps from there Once your pro account has been activated, a new analytics button will be available under your account options. TikTok Live 4.1

Advertising Agencies 65

Advertising Agencies Business Verticals Paid Search Agency 65