KoMarketing Associates

JUNE 16, 2021

Video continues to grow as an asset for marketers, but new research suggests that not everyone has metrics in place to gauge the effectiveness of this form of content. About 32% said they have “intermediate” video content effectiveness measures in place, while 27% admitted they have nothing at all.

Video Marketing 156

Video Marketing Effectiveness Sales Qualified Leads Advertising Benchmark 156

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. However the key question is how to bridge the gap between effective content development and impactful marketing results. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Marketing Insider Group

FEBRUARY 1, 2024

What if I told you we could peek into the future of search trends and user behaviors, almost like having a time machine at our fingertips? No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? Video Source: Google Analytics 2.

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

KoMarketing Associates

NOVEMBER 16, 2022

As marketers point to unactionable data as a key personalization issue, previous research has indicated that a lack of real-time analytics is also hindering customer engagement efforts.

Resources 271

Resources Personalization Advertising Agencies Custom Publishing 271

Digilant

APRIL 6, 2021

When creating an effective marketing strategy for your brand, data analytics must be at the core of your digital marketing efforts. Utilizing data analytics to drive digital marketing, guide your business goals, marketing strategy, product development and engage and retain customers.

Paid Content 52

Paid Content Analytics Marketing Strategy Marketing & Strategy 52

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Act-On

SEPTEMBER 24, 2023

Especially if you’re looking to build connections and have conversations with your fellow B2B marketers. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

Navigate the Channel

JANUARY 8, 2024

The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. SEO and SEM, data analytics, cross-channel consistency and user experience. When customers and prospects look up, you’d better be there. Also, videos offer an ideal platform for storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4. Customization!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Stevens & Tate

FEBRUARY 22, 2023

It entails both online and offline media, such as the following: The business’ website and social media channels Email marketing TV ads Radio ads Newspapers Billboards Direct mail Leveraging a marketing media mix is a practical and effective way of reaching a wider audience.

Media 111

Media Planning Marketing Budget Paid Search Agency 111

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . In Import, choose Google Analytics 4 properties , then Continue. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

MARCH 8, 2022

Ascend2 recently published “The State of Marketing Automation 2022” report, and statistics suggested that the majority of marketers (64%) have only been “somewhat successful” thus far in terms of achieving their top objectives with marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. B2B Content Marketing Search Engine Marketing Blog'

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

AUGUST 20, 2020

Marketers have a wide array of data and analytics at their fingertips, and new research suggests that they are now leveraging location data, in particular, for several use cases. Marketers have also been able to provide relevant content for their customers (37%) and measure campaign effectiveness (35%) with this information.

Marketing Report 201

Marketing Report Validation CRM Statistics 201

KoMarketing Associates

MARCH 29, 2018

Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. Pro Tip: Find out where competitors are ranking in organic search results and analyze their keyword strategies. Google Analytics. Moz Open Site Explorer.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Stevens & Tate

DECEMBER 9, 2022

Because these tactics all require constant attention to be effective, you should strongly consider the use of HubSpot marketing automation tools as a way to simplify your workload. The following are four reasons why you should be using HubSpot marketing automation tools: 1. 6 Effective Call To Action Examples.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

KoMarketing Associates

JUNE 23, 2020

Data and analytics are now driving many marketers’ personalization efforts, and new research shows that it’s been a mixture of both first- and third-party information that is helping them craft effective strategies. based marketers, in particular, rely on both first- and third-party data equally. Just 35% of U.S.-based

Personalization 156

Personalization Statistics Differentiation Analytics 156

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. Google Analytics.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

JULY 27, 2016

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. Users are not only conducting personal searches, but search engines are also being used in business settings. percent) had invested in search engine marketing.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Martech

JANUARY 23, 2023

For marketers, Google’s ubiquity, along with other search engines like Microsoft Bing — and the overall importance of search in general — means that in order to compete for clicks that convert to dollars, a solid search strategy is a must. So, how effective are SEO and PPC? Why should marketers care?

Search Marketing 131

Search Marketing Paid Search Agency Planning PPC 131

Stevens & Tate

JUNE 17, 2022

You can use this information to segment your users so that you can more effectively target them using a variety of marketing techniques. You will need to use analytics in order to look at a variety of different metrics that will reveal behavioral data. This strategy is known as behavioral segmentation. Social engagement.

Segmentation 94

Segmentation Cross-Selling Mobile Advertising Search Engine Marketing 94

ClearVoice

JANUARY 2, 2024

Content Marketing and SEO: Why They’re Better Together SEO , in a nutshell, is the practice of optimizing website content to improve search engine visibility, with the goal of increasing organic traffic. It’s different from search engine marketing (SEM) in that the latter involves both organic and paid search.

Paid Content 52

Paid Content CMS Development Tactics Content Marketing 52

Stevens & Tate

JULY 20, 2022

In this day and age, almost every business has an inbound marketing strategy. Inbound marketing is extremely cost-effective, making it an ideal strategy for startups and smaller businesses. However, inbound marketing is constantly evolving. This way, you can adjust your marketing efforts as needed.

Inbound Marketing 124

Inbound Marketing Planning Marketing Analytics Tools Buyer's Journey 124

Stevens & Tate

APRIL 12, 2023

However, if your posts still miss the mark and don’t help your brand effectively reach its target audience, it may be because you haven’t clearly defined your social media persona. Studies prove visuals are more effective in passing your brand message than words.

Social Media 80

Social Media Personalization Brand Identity Branding 80

Biznology

DECEMBER 4, 2018

Effective site search retains visitors increasing SEO & SEM Yields. Site Searchers 87% more likely to achieve marketing goals. We were recently looking at one of our client’s Google Analytics dashboards. One of the reports reported the marketing goal achievement of searchers vs non-searchers.

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

ClickDimensions

MARCH 8, 2023

DNS (Domain Name System)- A system that will convert website domain names into IP addresses so they can load in your web browser. GA (Google Analytics)- A web analytics service provided by Google to give you detailed statistics about your website’s traffic. With this information, you can make improvements to your website.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Based on your market and target buyer, compare your value proposition to your competition. Define Your Value.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Five Reports For Measuring B2B Marketing Effectiveness.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

SmartBug Media

AUGUST 27, 2021

For example, you could use search ads as a top-of-funnel tactic or layer a remarketing audience onto a video strategy, and then it becomes bottom-of-funnel. Use Google Analytics to gain insights. “I Using the time decay attribution model in Google Analytics will give you better insight into the channels leading your conversion rate.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

KoMarketing Associates

JANUARY 16, 2019

Netbase recently published the “2018 Consumer Experience Analytics Report,” and research showed that marketers are getting their data from several places, including social media (68.2 percent), web analytics (66.2 The majority of CX marketers (36.3 percent), surveys (74.3 percent) and online reviews (47.9

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

The Lead Agency

DECEMBER 6, 2021

It’s not only buyers who are embracing the change, as B2B sellers have reported online sales to be just as effective or more effective than in-person sales engagements. Trend 6: Smart Businesses will Use Predictive Analytics. Trend 7: Omnichannel Marketing Becomes a Necessity. Video and Live Chat Growing in Prominence.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

SmartBug Media

SEPTEMBER 25, 2019

Here are 10 ways you can improve your brand image by using inbound marketing like these well-known companies: Value proposition. Search engine marketing (SEM). Email marketing. Website design and structure: Inbound marketing is all about driving visitors to your website and turning them into leads.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

KoMarketing Associates

JULY 2, 2019

As marketers continue to invest in data and analytics to increase their overall effectiveness, new research suggests that customers are actually a driving force behind this area of investment. percent of marketers claim that the demand/interest from their customers is driving their data-related efforts.

Marketing Report 120

Marketing Report Custom Publishing Analytics Statistics 120

Stevens & Tate

JULY 25, 2022

Creating buyer personas is an effective way to ensure that you understand who your target audience is. One way to do this is by using Analytics tools to track various metrics and monitor the performance of your website. The post The Secret to SEO and 5 Tips on Optimizing Your Results appeared first on Stevens & Tate Marketing.

SEO 131

SEO Optimization Tips Lead Scoring 131

Martech

FEBRUARY 12, 2024

What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. Digital Marketing Knowledge.

Paid Search Agency 109

Paid Search Agency Ad Building Planning Enterprise Management 109

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. SMX East 2017, Day 3. >>Back to top. .”

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

KoMarketing Associates

MARCH 7, 2017

B2B SEOs and marketers in general must be able to demonstrate how their specific tactics with SEO impact broader business objectives. In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. Unique keywords sending traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120