Adobe Experience Cloud Blog

MAY 24, 2018

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Manager, Demand Generation CoE & Strategy, Marketo. Scott Minor, Online Marketing Program Manager, Marketo.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Webbiquity

SEPTEMBER 29, 2020

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. We started VII Events to build a more efficient, cost-effective way. You can connect with Stas Zaslavsky on LinkedIn and Twitter.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. To nurture your prospects effectively, you need a detailed understanding of your buyers, their interests and priorities, and where they are in the buying journey. Data: The Missing Link in Your Nurture Campaigns.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

Twitter 48

Twitter API Thought Leadership Marketo 48

Only B2B

JULY 5, 2023

As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences. By utilizing platforms like LinkedIn , Twitter, and Facebook, businesses can amplify their reach, engage with prospects, and promote valuable content to generate demand.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. How effective is account-based marketing? By developing personas, you can personalize your marketing messages and outreach efforts more effectively.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Analytics, SEO, and Conversion optimization Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

APRIL 19, 2011

To ensure the effectiveness of such marketing mixes, it’s important to continue checking initiatives against overarching business goals, and allow time to calculate ROI of marketing efforts. The same holds true when developing strategies for Twitter. Encourage employees – Don’t look simply at one official presence on Twitter.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Analytics, SEO, and Conversion optimization Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

MARCH 14, 2011

Because digital media has been proven so effective in the lead generation process, many companies are pouring dollars into the marketplace, believing they’ve found a demand generation goldmine. Leverage the following 3 must-have marketing analytics tricks to help turn over a new stone of opportunity: 1. Use Bit.ly

Analytics 48

Analytics Marketing Analytics Tools Demand Generation Agencies Demand Generation 48

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Video is one of the fastest growing and most effective areas of B2B and B2C marketing today.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. It’s not just volume that is making marketing less effective, but the need for a personal relationship with the brand. So how can you effectively engage your buyer?

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. But knowing that content marketing is effective and measuring it are two very different things. Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

SmartBug Media

MARCH 18, 2019

The strategy isn’t necessarily new, and with the rise of more video hosting platforms, it’s now easier and more cost-effective for a business to professionally execute a video marketing strategy. Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. Sharing buttons.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Marketing Insider Group

JANUARY 10, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity.

Research 100

Research Campaigns Tips Content 100

Conversica

OCTOBER 28, 2019

the leader in Intelligent Virtual Assistants for customer engagement, announced today that Jim Kaskade has been appointed Chief Executive Officer, effective immediately. Prior to that, Jim was responsible for a P&L of $250M revenue, leading a 1,000-employee business unit responsible for advanced big data and analytic applications.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

Martech Advisor

OCTOBER 23, 2019

Such effective monitoring of prospects’ activities helps sales and marketing focus their efforts on the right prospect at the right time. A marketing automation tool is a software that provides marketers with a platform to automate marketing activities that lead to increased efficiency and effectiveness of marketing campaigns.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Adobe Experience Cloud Blog

APRIL 13, 2011

by Jon Miller Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI. Focus on effectiveness (doing the right things) more than efficiency (doing possibly the wrong things well). Tweet this ! Tweet this !

ROI 48

ROI Analytics Planning Budget Programs 48

Adobe Experience Cloud Blog

JANUARY 15, 2020

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. To successfully do that, a small business needs to identify what its target customer needs so it can fulfill those demands. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Understanding the difference between an SQL and MQL is crucial to effective lead management. Marketing qualified leads.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Analytics and Data Matter. Analytics and data have always mattered. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Understanding the difference between an SQL and MQL is crucial to effective lead management. But then you log in.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

MARCH 28, 2011

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. Optimizing your keywords more effectively by measuring the number of visitors driven to your site through specific words. A higher rate means your site was a one-hit wonder.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Video is one of the fastest growing and most effective areas of B2B and B2C marketing today.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Anyone who looks for contact info is likely to scroll to the bottom of the page, where they’ll find links to Facebook, LinkedIn, Twitter, Google+, and YouTube. Make charts, read analytics , take polls, and survey your current customers. Understand Your Audience. Create a Sense of Urgency. The online world changes rapidly.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Ambal's Amusings

NOVEMBER 12, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Marketo's Modern B2B Marketing.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Video is one of the fastest growing and most effective areas of B2B and B2C marketing today.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

It will be almost impossible to measure participation from employees and the effectiveness of your program. A proper employee advocacy platform provides several key components that are crucial to your success: Analytics and reporting: External : How do you determine whether your program is accomplishing the goals you set?

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

A Better Jones

JULY 30, 2019

The following are our favorite sales and marketing professionals who are effective influencers in the B2B startup community , listed in no particular order. If you’re in sales or marketing, or working with startups in any way, these are definitely the people you want to have in your Twitter feed. Christopher S.

Startups 72

Startups B2B Marketing Work Management Advertising Agencies 72

KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). 5 Effective Options For B2B Advertising on Social Media. Top Social Media Sites. Additional Social Media Resources.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

LeadSloth

AUGUST 4, 2009

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). Lead Source Measurement Needs Improvement.

Social Media 100

Social Media ROI Media Leads 100

Contently

JANUARY 31, 2017

Research from Docalytics, an analytics and tracking company acquired by Contently in 2016, found that forms with only three fields have an average conversion rate of 25 percent, but that rate drops to 15 percent for forms with six or more fields. A five-field form had a cost-per-lead of $31.24, while the cost-per-lead was $34.94

Lead Scoring 60

Lead Scoring Lead Ranking Leads Lead 60

SnapApp

MARCH 10, 2015

Here are our recommendations for really valuable reads for modern marketers in the past week: MarketingProfs: The State of B2B Digital Marketing Analytics. MarketingProfs reports on a recent study released by Regalix on how senior B2B marketing executives (mostly in the tech industry) think about analytics.

CMO 48

CMO Marketo Social Networks Hubspot 48

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Understanding the difference between an SQL and MQL is crucial to effective lead management. But then you log in.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

SmartBug Media

OCTOBER 4, 2019

Over the last 14 years, big data and business analytics have grown to over $187 billion globally , as predicted recently by the IDC. Analytics are the backbone of business operations for organizations of all sizes and industries. Extensive visualization abilities complete with real-time analytics. Looker Data Platform.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

ANNUITAS

MARCH 20, 2014

Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. 3) why @marketo ? marketingopssummit. Marketing owns 2/3 of the revenue process today.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100