KoMarketing Associates

SEPTEMBER 7, 2016

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Heinz Marketing

AUGUST 20, 2019

Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” Also, I’ll preface this by saying I am, by no means, an expert in digital marketing or LinkedIn campaigns, this is merely based on my experience and results/performance I’ve seen.

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Google Analytics.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

FunnelEnvy

DECEMBER 11, 2023

For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn. Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. One easy method is to figure out average value per lead.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

Exo B2B

MARCH 6, 2024

Which led me to the following: a comparison between two texts generated by AI and one by a human (yours truly), all three answering the same “prompt” : “What are the most important tips to have an effective B2B marketing blog?” Generate leads, increase brand awareness, build customer loyalty? Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

KoMarketing Associates

OCTOBER 4, 2016

However the key question is how to bridge the gap between effective content development and impactful marketing results. The secret ingredient is an effective distribution channel. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Copywriting is a critical marketing skill because it helps you: write effective ads; produce engaging posts for existing and new followers; and.

Social Media 308

Social Media Work Management Marketing Management Media 308

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. How to set up a robust analytics foundation for your campaigns. Effective Lead Nurturing: Guide leads through buying journey for higher conversion rates.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Martech Advisor

JANUARY 21, 2020

Google Analytics’ ‘Ask Analytics Intelligence’, enables users to ask questions in natural language to get results via the search bar. Businesses rely largely on Google Analytics (GA) for its powerful web reporting capabilities. What Is Ask Analytics Intelligence? Evaluate Performance.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Traffic 55

Pam Didner

SEPTEMBER 13, 2022

Take a look at this blog post in a Google Doc. But, is there a way to analyze each outbound channel’s dependency on content to get a sense of the effectiveness of what you’re producing? Here is the reality of trying to quantify the effectiveness of content. Content is vital in B2B marketing, especially in a long purchase cycle.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Marketing Insider Group

JULY 11, 2023

Advertise on effective channels, work with micro-influencers, and make your ads engaging. Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. If you sell to other businesses, advertise online through Facebook and LinkedIn. Don’t get too broad with your focus.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Modern B2B

DECEMBER 5, 2023

This can include CRM data, website analytics, social media insights and audience insights. Analyse your website analytics to understand user behaviour: Look at which pages receive the most traffic, where users spend the most time, and where they tend to drop off. Are they active on LinkedIn? Be present where they are.

Buyer Personas 52

Buyer Personas Effectiveness Ideal Customer Profiles B2B 52

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

NOVEMBER 16, 2021

While working as a software engineer at PayPal, Braden Ericson recognized this problem and decided to create a powerful yet simple reporting solution that integrates data from multiple sources and syncs the information directly with Google Sheets and Google Slides. Here’s the story of Braden and his company, Sparrow Charts.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. Here are six of the most effective paid marketing channels for SaaS companies: 1. There is a reason why nearly 90 percent of Google’s revenue comes from advertising: It’s effective for driving qualified visitors to your site.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Directive Agency

OCTOBER 2, 2019

This effectively allows your department to market to prospects who are the right fit for the products or services you offer through the use of lookalike audiences. On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. Form Fills.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Directive Agency

APRIL 21, 2022

The Best B2B LinkedIn Strategy for SaaS Brands. Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. . Why SaaS Brands Need to Be Using LinkedIn .

Paid Content 52

Paid Content Linkedin Brand Identity Branding 52

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Should I invest more time on LinkedIn? Google Analytics. Top Five Social Media Analytics Tools.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Hubspot

MARCH 18, 2020

The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. Well, it requires social media analytics and reporting. What is social media analytics? Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. The Problem In the early days of influencer marketing, identifying and evaluating relevant and effective influencers was a tedious, time-consuming manual effort. That has no effect on your pricing.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Before we get started, you’ll need to have Google Analytics set up on your site. Use tools like Google Search Console to track your content’s organic search traffic.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Parse.ly

FEBRUARY 18, 2022

Ninety-six percent of top-performing content marketers report that effective content marketing has been key to helping them foster trust and create stronger connections with their audience. Using content analytics, you can review key metrics, such as the number of page views and the length of time users spend engaged on pages. .

Analytics 52

Analytics Content Marketing Allocation Content 52

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. Posts with links perform twice as effectively as those without.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. This set of tools offers robust analytics software to help you keep track of performance in one place. Buffer's content marketing analytics offer you the option to build reports according to your goals.

Analytics 101

Analytics Work Management Planning Tools 101

Webbiquity

JUNE 7, 2018

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. The competition to improve organic rankings and appear on the first page of Google is tough. Leverage LinkedIn. Use LinkedIn Ads. Content Marketing. Display Your Presence.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Marketing Insider Group

JUNE 2, 2021

Discover why you should learn how to be an effective content marketer and how to get a leg up on your competition with a content marketing course that best suits your needs. Quick Takeaways: Learning how to do content marketing is an effective strategy for building your business. Promote a Business with Content by Google.

Course 332

Course Content Marketing Planning Best Practices 332

Content Marketing Institute

SEPTEMBER 3, 2018

A good schedule to start with is measuring marketing effectiveness on a monthly basis. The key performance indicators (KPIs) you’ll use to measure the marketing effectiveness of your content. Measuring content marketing effectiveness can be as simple or as complicated as you make it. How to track basic KPIs. Click to enlarge.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. Don’t overlook the importance of effective content distribution. Use this opportunity to get to know your audience on a deeper level.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Digilant

MARCH 11, 2021

You have to initiate data-driven responses i.e., perfectly align your digital marketing and real-time analytics in order to keep your potential customers from simply clicking away from your site or choosing another brand. This will help you better understand how your customers behave and what you can do to reach them more effectively.

Analytics 59

Analytics Marketing Analytics Tools Work Management Marketing Management 59

CoSchedule

JUNE 29, 2022

When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template. Email Address.

Linkedin 52

Linkedin Analysis Research Best Practices 52