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FAQ drops and other SERP feature landscape changes

Kevin Indig

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. 🤔1/ What does Google mean? 🕵️3/ What else is going on in the SERPs? Or did they?

SERP 96
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The Top 10 Free Content Analytics Tools

Contently

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

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What is Technical SEO and How Does It Impact Content Performance?

Contently

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. When you optimize your website’s tech aspects, you make it easier for search engines like Google to find, crawl, and rank it.

SEO 148
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How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. Rank Metrics. Do this monthly, as ranking fluctuates.

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SEO Analytics for Free - Combining Google Search with the Moz API

Moz

In this article, I will tell you how to get started using a few free resources and illustrate how to pull together unique analytics that provide useful insights for your blog articles if you’re a writer, your agency if you’re an SEO, or your website if you’re a client or owner doing SEO yourself. and look at their effect on Google ranking.

API 46
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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

Step 2: Figure Out What It Cost You To Distribute the Content Again, don’t forget those in-house costs. You’ll also need to include the cost of any special tools or software required for either content creation or content distribution. Before we get started, you’ll need to have Google Analytics set up on your site.

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What do SEO platforms do and how do they help marketers get found on search engines?

Martech

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants.