Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools.

Analytics 85

Analytics Tools Best Practices Tagging 85

Hubspot

JUNE 11, 2020

A strategy is only as good as its tools. The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

NuSpark Consulting

JULY 23, 2017

As a fellow member of LinkedIn, you are able to see where their interests lie, what they’ve done in the past, and who their contacts are. This enables you to build data on them, and if you’re using a robust predictive analytics program you’ll be able to identify precisely what the best marketing approach would be.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. Social media automation is the process of using a specific tool or set of tools to help you create advanced automation and workflows to perform certain repetitive tasks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Biznology

JULY 2, 2018

So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. Use analytics to build a profile of your best customers, and use that model to find lookalikes. Beef up your LinkedIn skills. LinkedIn is a treasure trove. Use Google display ads. Attract them with killer content.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. Google (Site:, Keyword Planner, Search Console). Run a search for your industry or specific keyword phrase to see what types of questions are being asked.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Display Your Presence. Use LinkedIn Ads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Optinmonster

JANUARY 29, 2024

You’ll also need to include the cost of any special tools or software required for either content creation or content distribution. Before we get started, you’ll need to have Google Analytics set up on your site. Use tools like Google Search Console to track your content’s organic search traffic.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Hubspot

JUNE 26, 2019

Before you even launch a campaign, you should take time to consider keywords, what competitors are bidding on, and how much you’ll be willing to spend. Many of these tools fall into the categories of general PPC management, bid management, or reporting. PPC Management Tools. WordStream PPC Advisor.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. They use some of the best lead generation tools to mine a stream of qualified leads. But, if you follow the right techniques and use the right lead generation tools, we assure you that your lead generation efforts will be fruitful. Best Lead Generation Tools for 2021. #1

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

NuSpark Consulting

SEPTEMBER 9, 2012

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Here are a few reasons: 1. Retargeting.

Display 100

Display Advertisements Advertising Lead Ranking 100

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? That’s why, in today’s post, we’re going to share 9 blogging tools that will help you make more money. 9 Blogging Tools to Make More Money. Each tool on this list will help accomplish one of those three steps.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

SocialPilot

DECEMBER 6, 2023

Each section has its specific algorithm tailored to display personalized content for every user. Instagram Feed and Stories The feed and stories section displays recent content from the accounts you follow and suggested content based on your past activity. That sounds pretty simple, right?

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. Starting out, there are several tools available for free. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

ClearVoice

DECEMBER 18, 2023

This goes beyond understanding content topics and the search intent behind each keyword. Content as a Tool for Personalization Personalized content pieces are the bread and butter of digital ABM. Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Convert

AUGUST 11, 2022

Achieving clean and reliable data collection into near-perfect Google Analytics setups. In this post, I’m going to share an internal search results workflow I’ve developed over the years from my analytics and SEO days that will help speed up your research into areas your CRO program should focus on.

SEO 80

SEO Keywords Intent Analytics 80

SmartBug Media

MAY 6, 2020

Display Ads. A great way to drive awareness with paid media is through display ads. When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. Even $20 to $50 per week can make a difference. Paid Content Discovery.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

SocialPilot

DECEMBER 6, 2023

When someone looks you up on Twitter, they should see insightful questions, on Linkedin find impressive articles and displays of your work and not find anything damaging on Facebook. You can use a Facebook analytics tool to see what’s working for you. But it doesn’t always have to be in person.

Personalization 89

Personalization Brand Identity Branding Tips 89

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Digital Marketing Analytics 23.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

SmartBug Media

MARCH 4, 2020

By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. Think about the different tools you use to drive traffic during a campaign. This might be Facebook, Twitter, LinkedIn, or Reddit. Example: utm_source = linkedin. Why Use UTM Parameters? UTM Source. UTM Medium.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Only B2B

AUGUST 21, 2023

These signals can range from website visits and content downloads to keyword searches and engagement with industry-related content. By focusing on prospects who are displaying intent signals, teams can significantly increase the efficiency of their outreach efforts.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 3) Google Adwords Keyword Planner.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Excelsior Research

DECEMBER 5, 2021

Display ads of Kay by Katrina products will display on your search page. We will also cover brief campaigns analytics. Here the keywords are not in focus. Display ads in awareness and traffic ads for Conversion. If your keywords are not the relevant business would bear expenses and face undesired results.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

PureB2B

DECEMBER 3, 2021

Some of the most successful webinars have keywords and phrases within their topics that are top-of-mind with buyers. Why not leverage the keywords that the specific industry event is using? Buyer data has turned into an essential tool for demand generation marketers over the past five years. Predictive Analytics.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

Some of the most successful webinars have keywords and phrases within their topics that are top-of-mind with buyers. Why not leverage the keywords that the specific industry event is using? Buyer data has turned into an essential tool for demand generation marketers over the past five years. Predictive Analytics.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

The Lead Agency

DECEMBER 6, 2021

Trend 6: Smart Businesses will Use Predictive Analytics. Video has traditionally been considered an appropriate and effective marketing tool for B2C marketing. Just be mindful to include target keywords in the content and focus on specific visitor queries so that search engines know what terms to rank your page for.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Webbiquity

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Social Media 100

Social Media Tools Buzz Media 100

The Marketing Blender

APRIL 22, 2022

A digital marketing plan should consist of tools and tactics that will grab your audience’s attention and eventually convert them into paying customers. The only way to figure this out is to test various digital tools and channels. This can involve multiple layers of search ads, display ads, and video ads. Email Marketing.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

QuanticMind

OCTOBER 9, 2023

For example, let’s say you’re running a promotion for your new whitepaper on Facebook, LinkedIn, and Google. Deploy a simple split test of the same ad displayed in three places. million on TikTok—with the likes of Pinterest, Snapchat, LinkedIn, Twitter, and Reddit all close behind. million on Instagram, and 102.4

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Outgrow

MARCH 11, 2020

However, paid search requires you to conduct keyword research first, which could be time-consuming. You’d also be surprised to see that some keywords cost as high as $100 per click. That said, you’ll need to conduct thorough keyword research first and then target keywords with low to medium competition. Display Ads.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Martech Advisor

SEPTEMBER 4, 2019

The programmatic display ad spend in the U.S. Many platforms also offer an editing tool to design campaign creatives. The platform enables advertisers to run display, in-app, video, and native advertising campaigns across desktop and mobile devices. It also helps publishers optimally leverage their ad inventory.

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85